The statue in March 2017
|Dimensions||50 inches (130 cm) tall|
|Weight||250 pounds (110 kg)|
|Location||New York City, New York, U.S.|
|Owner||State Street Global Advisors|
Fearless Girl is a bronze sculpture by Kristen Visbal, commissioned by State Street Global Advisors (SSGA) via McCann New York. The statue was originally installed on March 7, 2017, at Bowling Green in the Financial District of Manhattan, New York City. It depicts a girl who, as originally installed, faced the Charging Bull (or Wall Street Bull) statue.
Fearless Girl was commissioned to advertise for an index fund that comprises gender-diverse companies that have a relatively high percentage of women among their senior leadership. The plaque below the statue states: "Know the power of women in leadership. SHE makes a difference," with "SHE" being both a descriptive pronoun and the fund's NASDAQ ticker symbol. It was removed in November 2018 in preparation for relocation to a site in front of the New York Stock Exchange. A plaque with footprints was placed on the original site of Fearless Girl.
Fearless Girl, which measures approximately 50 inches (130 cm) tall and weighs about 250 pounds (110 kg), faced Charging Bull, a much larger and heavier bronze statue that is 11 feet (3.4 m) tall and weighs 7,100 pounds (3,200 kg). Both are located in Manhattan's Bowling Green, at the intersection of Broadway and Whitehall Street.
Fearless Girl is meant to "send a message" about workplace gender diversity and encourage companies to recruit women to their boards. The plaque below the statue states: "Know the power of women in leadership. SHE makes a difference," with SHE referring to both the gender of the subject and the fund's NASDAQ ticker symbol.
The commission by State Street Global Advisors specified that the statue should depict a girl with hands on her hips and chin up, with a height of 36 inches, which Kristen Visbal and her collaborators then increased to 50 inches, to better match the size of Charging Bull. Still, Visbal commented that "I made sure to keep her features soft; she's not defiant, she's brave, proud, and strong, not belligerent". She modeled the sculpture on two children, but many of the distinguishing features were removed so that it would be universally appealing. A child who would represent all children "so everyone could relate to the Fearless Girl."
The statue was installed on March 7, 2017—the day before International Women's Day—by State Street Global Advisors, in a campaign developed by advertising agency McCann New York. SSgA was celebrating the first anniversary of its "Gender Diversity Index" fund that "invests in U.S. large-capitalization companies that rank among the highest in their sector in achieving gender diversity across senior leadership". The concept for the statue was developed by Senior Art Director Lizzie Wilson and Senior Copywriter Tali Gumbiner. Wilson and Gumbiner established both the idea for the statue as well as the overall look of the girl using countless moodboards and imagery, which Visbal referenced.
Fearless Girl was originally given a one-week City Hall permit that was later extended to 30 days. Later, it was announced that the statue would remain in place through February 2018. Among those advocating for the statue to stay longer was U.S. Representative Carolyn Maloney of New York's 12th congressional district, who stated, "This statue has touched hearts across the world with its symbolism of the resiliency of women." New York City Public Advocate Letitia James wrote a letter that supported keeping the statue, "Fearless Girl stands as a powerful beacon, showing women—young and old—that no dream is too big and no ceiling is too high".
A petition on Change.org asking for the statue to be made permanent gathered 2,500 signatures in its first 48 hours. Efforts to make the statue permanent continued after the statue was granted a one-year permit. In April 2018, after Fearless Girl had been in place for thirteen months, New York City Mayor Bill de Blasio announced that both Charging Bull and Fearless Girl would be moved to a location facing the New York Stock Exchange. The move would occur before the end of 2018.
The statue was removed from its original location at Bowling Green on November 28, 2018. It will be relocated to a spot in front of the New York Stock Exchange. On the spot where the statue stood now has a marker which reads, "Fearless Girl is on the move to The New York Stock Exchange. Until she's there, stand for her." The plaque also has footprints where people can stand.
Juxtaposition with Charging Bull
Arturo Di Modica, who installed Charging Bull in 1989, asked that the statue of the girl be removed, arguing that the piece exploited his work for commercial purposes and altered the perception of the bull. He called Fearless Girl "an advertising trick" that he wants relocated, citing its political messaging.
On April 12, 2017, Di Modica and his attorney, former New York Civil Liberties Union director Norman Siegel, challenged city officials who let the Fearless Girl statue be installed. Di Modica said that the statue corrupted Charging Bull's artistic integrity by distorting the intent of his statue from "a symbol of prosperity and for strength" into a villain, and does so for SSgA's commercial gain. Siegel said a lawsuit had not been filed as of yet. De Blasio supported keeping the statue, tweeting that "Men who don't like women taking up space are exactly why we need the Fearless Girl."
Some women criticized the statue as "corporate feminism" that violated their own feminist principles. The New York Times columnist Gina Bellafante called it "an exercise in corporate imaging" by State Street, which, she wrote, had entered into a deferred prosecution agreement with the United States Department of Justice, agreeing to pay more than $64 million to resolve fraud charges for secretly billing clients for unwarranted commissions. "Corporate feminism", she wrote, "operates with the singular goal of aiding and abetting a universe of mothers who tuck their daughters in at night whispering, 'Someday, honey, you can lead the emerging markets and sovereign debt team at Citigroup, and then become a director at Yahoo.'" Christine Emba, an opinion writer for The Washington Post, wrote that the statue "portrays the empowered woman as a child, reinforcing the idea of femaleness as cute and inoffensive—a child with potential, maybe, but not all the way there."
Gothamist reported on March 20, 2017, that masked New York activists covered the statue in "Make America Great Again" apparel and a US flag. They also placed pro-Donald Trump signs on it, including one reading "VETS B4 ILLEGALS" and another with a drawing of Pepe the Frog.
On May 29, 2017, artist Alex Gardega added a statue of a small dog, titled Pissing Pug (alternatively Peeing Pug or Sketchy Dog), and removed it after approximately three hours. He described Fearless Girl as "corporate nonsense" and "disrespect to the artist that made the bull."
On October 6, 2017, State Street, the company that funded Fearless Girl, paid $5 million to settle a lawsuit from its female and minority employees who alleged the company violated equal pay rights.
On February 14, 2019, State Street Global Advisors filed a lawsuit against Kristen Visbal, claiming that she has made and sold replicas of the statue in violation of her contract with the company. The suit claims the artist made at least three unauthorized Fearless Girl reproductions that could damage the company's global campaign in support of female leadership and gender diversity.
In February of 2019, court filings reported a replica “Fearless Girl” statues are selling for as much a $250,000.
As reported by Bloomberg News, analysts from marketing firm Apex Marketing estimated that the statue resulted in $7.4 million in free publicity for SSGA as of April 2017, broken down into $201,075 worth of free radio coverage, $393,047 worth of free social media coverage, $3,115,751 worth of free TV coverage, and $3,729,926 worth of free online/print news coverage.
At the 2017 Cannes Lions festival, Fearless Girl won three Grand Prix on the first day of the event alone, in the Glass (which deals with marketing addressing gender inequality) and PR categories, and tying for first in the Outdoor category alongside a campaign by Twitter.
- The Most Next Award, 2018 Association of Independent Commercial Producers (AICP) Next Awards
- Grand Effie – best in show, North American Effie Awards
- Fearless Girl won 18 Cannes Lions at the 2017 Cannes Lions International Festival of Creativity:
- Titanium: Grand Prix
- Outdoor: Grand Prix, one gold
- PR: Grand Prix, one gold, one silver
- Glass: Grand Prix
- Promo & Activation: Two golds, one silver
- Media: Two golds
- Direct: Two golds, one silver, one bronze
- Design: Two golds
Fearless Girl is one of only two campaigns that have ever won four Grand Prix at Cannes.
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there is a duplicate that has now come to Oslo.
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A duplicate of the world-renowned statue is unveiled
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