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Discount store
Industry Retail
Fate Liquidation; many stores rebranded as Target
Founded 1954
Defunct 1983
Headquarters San Diego, California
Products clothing, footwear, housewares, sporting goods, hardware, toys, electronics, food

FedMart was a chain of discount department stores started by Sol Price, who later founded Price Club. His first location in San Diego, California was in a converted airport hangar. It was originally a discount department store open to government employees, who paid a membership fee of $2 per family. FedMart's first year was highly successful. Over the next 20 years Fedmart grew to include 45 stores in a chain that generated more than $300 million in annual sales. Soon the business took off, expanding to several states in the Southwest United States. Many stores were previous White Front or Two Guys locations. Price later sold two-thirds of the chain to Hugo Mann, a German retail chain, in 1975 and was forced out of his leadership position the following year. FedMart went out of business in 1983.

FedMart store in San Antonio, Texas, 1979


Sol Price began his career in the mid-1950s, when he was working as an attorney in San Diego. Fedmart began after he inherited a vacant warehouse for which he needed to find a tenant and was asked by a couple of clients to visit Los Angeles to give his opinion on an unusual business. The clients were in the wholesale jewelry business, and had been selling watches to a non-profit, member-owned retail operation in Los Angeles called Fedco. When he visited Fedco, Price noticed that its facility was similar to the warehouse he had inherited. He suggested to his clients that his building could be used for the same purpose. His clients agreed, marking the beginning of FedMart and, along with previously established Fedco from 1948, the membership club industry.

The business was begun in 1954 with a $50,000 capital investment.[1] Price solicited the help of eight individuals who each invested $5,000 and convinced his law firm to invest the remaining $10,000. He obtained his inventory from his clients, beginning with the two jewelry wholesalers. Another client, who was in the furniture business, provided Price with a small selection of furniture. A third client sold liquor, giving Price's FedMart the odd merchandise mix of jewelry, furniture, and liquor. He opened membership to government employees of all levels—federal, state, and local. Despite the less than comprehensive selection of goods, Price's business thrived from the start, collecting $4.5 million during its first year in business, four times the total projected by Price and his investors.[1]

Success spawned the establishment of other warehouse stores and a more coherent merchandising strategy. FedMart developed into a chain of stores, and along the way, Price pioneered several innovations in the retail industry. FedMart became the first retailer to sell gasoline at wholesale prices. The chain was the first to open an in-store pharmacy. FedMart also opened in-store optical departments, establishing a format that was widely copied decades later. Aside from developing several industry firsts, Price guided the company into food retailing, a product line that would underpin the chain's development. Price was joined in his business by his son, Robert, who served as FedMart's executive vice-president until they sold two-thirds of the chain in 1975 to the German retail company Hugo Mann.[1] The company was then 21 years old with sales in excess of $350 million at forty stores. Price was fired less than a year after the Hugo Mann takeover. The store chain failed within seven years.[2]

FedMart was also one of the first large scale retail stores on the Navajo Indian Reservation. It was located in Window Rock, Arizona.

Donald (Don) L. Kirk, founder of former Merrifield's Department Stores which in 1990 opened its first store in Corning, CA, is reorganizing FedMart and plans a 2016 reopening of the FedMart Department Store chain although Kirk says that FedMart will only open one or two or three or four or five or six or seven or eight or nine or ten or eleven stores in 2016. The new FedMart operation will again use Sol Price's operating policies, including low margin markups. During the first week of August 2015, Don claimed the online name of FedMartOnline.com; and plans that by either year's end, or the first part of 2016, to put FedMart online; and by the end of 2016, open the first of the new FedMart ratail stores.


  1. ^ a b c Jakobson, Cathryn, "Sol Price and his warehouse clubs have sparked a revolution in the retail trade," New York Times, December 4, 1988, p. TBW24
  2. ^ Markowitz, Arthur, "Discounting Hall of Fame: Sol Price: his deeds speak louder than words - founder of Price Club," Discount Store News, August 22, 1988, online at CBS bnet.

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