In January 1994 he arrived in Madrid, where he set up his eponymous Felipe Varela brand. In 1996, he started showing at the Cibeles Madrid Fashion Week. In 1998 he opened his first Madrid store, at 30, José Ortega y Gasset Street.
In 2000 he opened a chain of Felipe Varela boutiques in El Corte Inglés department stores.
His designs are now available on the international market and online.