History and content
Femina was first published in September 1972. The cover of the first issue was shot in the garage of Svida Alisjahbana, whose father was the magazine's photographer. The magazine is published on a weekly basis. One of its editors was Mirta Kartohadiprodjo, Alisjahbana's aunt, and Irma Hardisurya was fashion editor. Widarti Gunawan, publisher and later chief editor, had done an apprenticeship with Verenigde Nederlandse Uitgeverijen, the Dutch publisher of the women's magazine Margriet; along with Libelle, Margriet was one of Femina 's magazine's models.
Svida Alisjahbana is the chief executive of Indonesia’s Femina Group.