Feminine beauty ideal
The feminine beauty ideal is "the socially constructed notion that physical attractiveness is one of women's most important assets, and something all women should strive to achieve and maintain". Feminine beauty ideals are rooted in heteronormative beliefs, and heavily influence women of all sexual orientations. The feminine beauty ideal, which also includes female body shape, varies from culture to culture. Pressure to conform to a certain definition of "beautiful" can have psychological effects, such as depression, eating disorders, and low self-esteem, starting from an adolescent age and continuing into adulthood.
In fairy tales
The feminine beauty ideal is portrayed in many children's fairy tales. It has been common in the Brothers Grimm fairy tales for physical attractiveness in female characters to be rewarded. In those fairy tales, "beauty is often associated with being white, economically privileged, and virtuous."
The Brothers Grimm fairy tales usually involve a beautiful heroine. In the story Snow White, the protagonist Snow White is described as being "white as snow, as red as blood, and as black as ebony wood" and "as beautiful as the light of day." This fairy tale is defining beauty as being Caucasian with rosy cheeks and black hair. On the other hand, the antagonist of Brothers Grimm fairy tales is frequently described as ugly, relating beauty with goodness and ugliness with evil. Ultimately, this correlation puts an emphasis on the virtue of being beautiful, as defined by fairy tales.
Starting almost 100 years after the Grimm Brothers wrote their fairy tales, the Walt Disney Animation Studios adapted these tales into animated feature films. About 40 percent of Disney films made from 1937-2000 had "only dominant cultural themes portrayed." Because the majority of characters are white, "the expectation [is] that all people are or should be like this." Other common traits of female Disney characters are thin bodies with impossible bodily proportions, long, flowing hair, and large round eyes. The constant emphasis on female beauty and what constitutes as being beautiful contributes to the overall feminine beauty ideal.
In mass media
Mass media is one of the most powerful tools for young girls and women to learn and also understand feminine beauty ideals. As mass media develops, the way people see feminine beauty ideals changes, as does how females view themselves. "The average teen girl gets about 180 minutes of media exposure daily and only about 10 minutes of parental interaction a day," says Renee Hobbs, EdD, associate professor of communications at Temple University. In most advertisements, female models are typically homogeneous in appearance. "Girls today are swamped by [ultra-thin] ideals not only in the form of dolls but also in comics, cartoons, TV, and advertising along with all the associated merchandising.":290 In addition to this, the feminine beauty ideal in the mass media is manipulated by technology. Images of women can be virtually manipulated creating an ideal that is not only rare but also nonexistent. The Encyclopedia of Gender in the Media states that "the postproduction techniques of airbrushing and computer-generated modifications 'perfect' the beauty myth by removing any remaining blemishes or imperfections visible to the eye." Advertisements for products "such as diets, cosmetics, and exercise gear [help] the media construct a dream world of hopes and high standards that incorporates the glorification of slenderness and weight loss."
With a focus on an ideal physical appearance, the feminine beauty ideal distracts from female competency by prioritizing and valuing superficial characteristics related to beauty and appearance. When physical beauty is idealized and featured in the media, it reduces women to sexualized objects. This creates the message across mass media that one's body is inadequate apart from sex appeal and connects concepts of beauty and sex.
Perfection is achieved by celebrities through photoshopped images that hide every blemish or flaw while also editing body parts to create the "ideal" hourglass body type. The Dove Beauty and Confidence Report interviewed 10,500 females across thirteen countries and found that women's confidence in their body image is steadily declining - regardless of age or geographic location. Despite these findings, there is a strong desire to fight existing beauty ideals. In fact, 71% of women and 67% of girls want the media to do a better job of portraying different types of women. Studies done by Dove reveal low self esteem impacts women and girls' ability to release their true potential. 85% of women and 79% of girls admit they opt out of important life activities when they do not feel confident in the way they look. More than half of women (69%) and girls (65%) allude to pressure from the media and advertisements to become the world's version of beautiful, which is a driving force of appearance anxiety. Studies done by Dove have also revealed the following statistics: "4% of women consider themselves beautiful, 11% of girls globally are comfortable with describing themselves as beautiful, 72% of girls feel pressure to be beautiful, 80% of women agree that every woman has something about her that is beautiful, but do not see their own beauty, and that 54% of women agree that when it comes to how they look, they are their own worst beauty critic."
An online space such as Instagram that is based on interactions through pictures creates a focus on one’s physical appearance. According to evidence gathered from a study focusing on general Instagram use in young women, researchers suggest Instagram usage was positively correlated with women’s self-objectification. This same study also considered the effect of Instagram on the internalization of the Western beauty ideal for women, and the evidence gathered in the study agrees with the idea that Instagram use encourages women to internalize the societal beauty ideal of Western culture. Because users have the opportunity to shape and edit their photographs before sharing them, they can force them to adhere to the beauty ideal. Viewing these carefully selected pictures shows the extent to which women internalize the Western beauty ideal. In addition to researching the effects of general Instagram use, the study also researched the effects of "fitspiration" Instagram pages on young women's body image. “Fitspiration” pages aim to motivate the viewer through images of healthy eating and exercising. Although these pages aim to be a positive way to promote a healthy lifestyle, they are also appearance-based and contain images of toned and skinny women. According to the study, there is a positive correlation to young women’s viewing "fitspiration" pages and a negative body image.
A case study conducted about Instagram use and the Western feminine beauty ideal focused on the specific account @effyourbeautystandards, a body-positive Instagram page created by feminist plus-size model Tessa Holliday. Through her page, Holliday instructed women to share pictures of themselves on Instagram with the hashtag #effyourbeautystandards. Images posted with this hashtag would be selected by the account administrators and posted to the @effyourbeauutystandards page. The evidence gathered in this case study suggested that while these selected pictures attempt to take an intersectional approach to the content women view on social media, they may still have an effect on how women view their bodies.
Feminine beauty ideals have shown correlations to many psychological disorders, including lowered self-esteem and eating disorders. Western cultural standards of beauty and attractiveness promote unhealthy and unattainable body ideals that motivate women to seek perfection. Since 1972, there has been a dramatic increase in the percentage of women in the United States who experience dissatisfaction with their bodies. Research indicates that women's exposure to television, even for a very short time, can experience decreased mood and self-esteem. It has been consistently found that perceived appearance is the single strongest predictor of global self-esteem among young adults. Awareness of the ideal female shape is linked to increasingly negative self-esteem. Through peer interaction and an environment of continual comparison to those portrayed in the media, women are often made to feel inadequate, and thus their self-esteem can decrease from their negative self-image. A negative body image can result in adverse psychosocial consequences, including depression, poor self-esteem, and diminished quality of life.
There is significant pressure for girls to conform to feminine beauty ideals, and, since thinness is prized as feminine, many women feel dissatisfied with their body shape. Body dissatisfaction has been found to be a precursor to serious psychological problems such as depression, social anxiety, and eating disorders. The feminine beauty ideal has influenced women, particularly younger women, to partake in extreme measures. Some of these extreme measures include limiting their food intake, and participating in excessive physical activity to try to achieve what is considered the "ideal beauty standards". One aspect of the feminine beauty ideal includes having a thin waist, which is causing women to participate in these alarming behaviors. When trying to achieve these impossible standards, these dangerous practices are put into place. These practices can eventually lead to the woman developing eating disorders such as anorexia and bulimia. As achieving the "beauty ideal" becomes a more popular phenomenon, these eating disorders are becoming more prevalent, especially in young women. Researchers have found that magazine advertisements promoting dieting and thinness are far more prevalent in women's magazine than in men's magazine, and that female television characters are far more likely to be thin than male characters. Eating disorders stem from individual body dysmorphia, or an excessive preoccupation with perceived flaws in appearance. Researchers suggest that this behavior strongly correlates with societal pressure for women to live up to the standards of beauty set by a culture obsessed with being thin. Research has shown that people have subconsciously associated heavier body sizes with negative personality characteristics such as laziness and lack of self-control. Fat-body prejudice appears as young as early childhood and continues into adult years. The problem of negative body-image worsens as females go through puberty; girls in adolescence frequently report being dissatisfied with their weight and fear future weight gain. According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD), the age of the onset of eating disorders is getting younger. Girls as young as elementary-school age report body dissatisfaction and dieting in order to look like magazine models.
There have been many ideas over time and across different cultures of what the feminine beauty "ideal" is for a woman's body image. How well a woman follows these beauty ideals can also influence her social status within her culture. Physically altering the body has been a custom in many areas of the world for a long time. For example, decorating the body with tattoos is a symbol of attractiveness and status in the Japanese culture. The art of irezumi, or covering a woman's back with tattoos, is still practiced today in Japan. In Burma, Padung girls from the age of about five years, have metal rings put around their necks. Additional rings are added to the girl's neck every two years. This practice is done to produce a giraffe like effect in women. This practice is dying out, but these women would eventually carry up to 24 rings around their necks. A neck with many rings was considered the "ideal" image of physical beauty in this culture. In Europe, the corset has been used over time to create a tiny waistline. In Europe, a tiny waistline was considered "ideal" for beauty. A practice in China involved a girl's feet being bound at age six to create the "ideal" image of feet. The girl's feet were bound to become 1/3 the original size, which crippled the woman, but also gave her a very high social status and was much admired. After the revolution of 1911, this practice of foot binding was ended. The idea of what is considered the "ideal" of beauty for women varies across different cultural ideals and practices.
There have been multiple "ideals for women" in France as well as other various cultures. A more common ideal is for females to have the "three white things". These "things" or traits refer to skin, teeth, and hands. There are also the "three black things" including the color of the person's eyebrows and eyelashes. This leaves three other areas to embark on color including the cheeks, lips, and nails.
Ideas of feminine beauty may have originated from features that correlate with fertility and health. These features include a figure where there is more fat distribution in the hip and thigh area, and vary between different cultures. Within Western cultures, having a smaller waist and bigger hips has a large influence. This differs in Eastern cultures.
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