Feminist Hulk (@feministhulk) is a parody Twitter account written from the perspective of a feminist incarnation of the Hulk, a Marvel Comics superhero with boundless rage and strength but a limited vocabulary. Feminist Hulk incorporates feminist theory into tweets, notably threatening to smash the patriarchy and gender binary. Blogger Christopher Shea observed that part of the humor "comes from hearing feminist theory spouted by such a hypermasculine figure."
The Feminist Hulk Twitter profile reads "HULK SAYS FUCK PATRIARCHY. HULK SMASH GENDER BINARY." The Twitter avatar for Feminist Hulk is an image of the Marvel Comics superhero holding a copy of philosopher and gender theorist Judith Butler's book Gender Trouble. Feminist Hulk tweets in all caps, but makes an exception for feminist author bell hooks, tweeting "HULK MAKE CAPITALIZATION EXCEPTION FOR bell hooks. HULK LOVE HER ESSAY ON MADONNA AND RACIST APPROPRIATION".
Feminist Hulk started tweeting on May 11, 2010, quickly followed by the online magazine Salon. By June 2010, the account had gained over 15,000 followers and had been interviewed on Ms. magazine and Feministing blogs.
By 2011, Feminist Hulk garnered over 40,000 followers and was included in Amanda Palmer's "Most Amusing Tweets of the Year" song. In another interview with Ms. in August 2011, the writer of the Feminist Hulk revealed her identity as University of Iowa Ph.D candidate Jessica Lawson. She described herself as a "white, vegan, queer, woman-identified female." In the interview, she described the Feminist Hulk as more a place where people can test their ideas than a translator for theory, saying "If that just makes Hulk the green doorman for an internet speakeasy of feminist brain-nuzzling, so be it!" Lawson incorporates her own life experiences into Feminist Hulk, tweeting about motherhood, vegan baking, and her love for kale.
By 2013, Feminist Hulk had 74,000 followers on Twitter.
WIC/Formula Resource Project
In the wake of the United States federal government shutdown of 2013, insufficient funding disrupted some WIC food and nutrition programs. Lawson, herself a single mother, set up the website feministhulk.net, using the site as a directory for women who need to find resources during the shutdown and for people who would like to make donations. The site includes links to lists of food banks and a state-by-state guide to resources for infant formula and updates on the status of WIC.
- Shea, Christopher (June 15, 2010). "FEMINIST HULK SMASH SEXISM". Brainiac. Boston.com.
- Woodsome, Kate (October 12, 2013). "Feminist Hulk Smash Shutdown, Rescue Women On Food Aid!". NPR.
- Traister, Rebecca (May 18, 2010). "FEMINIST HULK MAKE TWITTER FUN!". Salon.
- Bilger, Audrey (June 7, 2010). "FEMINIST HULK SMASH EXCLUSIVE INTERVIEW WITH MS.!". Ms.
- Angyal, Chloe (July 9, 2011). "The Feministing Five: Feminist Hulk". Feministing.
- Bilger, Audrey (June 20, 2011). "FEMINIST HULK MEET MS. MAGAZINE: THE SEQUEL". Ms.
- Bilger, Audrey (August 22, 2011). "Who's Behind the Mask of Feminist Hulk? Only the Ms. Blog Knows!". Ms.
- Belkin, Lisa (October 7, 2013). "Where To Find Formula And Baby Food During A WIC Shutdown". Huffington Post.