Femtech (or Female technology) is a term applied to a category of software, diagnostics, products, and services that use technology often to focus on women's health. This sector includes fertility solutions, period-tracking apps, pregnancy and nursing care, women’s sexual wellness, and reproductive system health care.
Femtech was coined by Ida Tin, a Danish entrepreneur who founded Clue, a period- and fertility-tracking app. As an industry, femtech largely encompasses any digital or standard health tools aimed at women's health, including wearables, internet-connected medical devices, mobile apps, hygiene products, and others. The concept of a digital women's health category is relatively new. In 2015, Femtech startups raised around $82 million in funding from investment firms. In March 2017, the total amount of funding raised by femtech companies since 2014 had reached $1.1 billion. In March 2018, Frost & Sullivan released new data, predicting a market potential of $50 billion by 2025  Estimates suggest that around $200 billion is being spent on femtech products each year.
Companies and products
There are numerous femtech companies offering a variety of different products throughout the world. Companies that produce period- and/or fertility-tracking mobile apps include, Clue, Glow,  Eve, Cycles, My Calendar, Life, FertilityIQ, Extend Fertility, Forte Medical, Flo and others. Companies that offer services like IVF, egg freezing, and medical treatments include Univfy,  Progyny and Prelude Fertility. Similarly, the fertility company, Ava, produces a wearable that tracks fertility. By contrast, Nurx provides a telemedicine service where women can get birth control prescribed via an app, and have the pills delivered.
Several companies also produce internet-connected medical devices that are often paired with mobile apps to track specific data. For instance, Naya Health and Elvie produce a connected breast pump. Elvie also offers a kegel tracking device. Lioness produces a smart vibrator. Other medical devices and implements produced in the femtech category may or may not use an internet connection. Joylux is a women’s health technology company creating medical and feminine wellness devices under the vSculpt and vFit brands. Willow Pump produces a hands-free breast pump that works automatically. Companies like L. and Flex offer alternatives to standard tampon and condom products. Thinx sells reusable underwear that absorbs menstrual blood. iPulse Medical sells a menstrual pain relief wearable device.
Swedish company Natural Cycles was the first to receive official approval to market its app as digital contraception in the European Union and in August 2018 the Food and Drug Administration approved marketing in the U.S.. Controversy around the app as a contraceptive device grew stronger after numerous women in Stockholm reported unplanned pregnancies after using the app.
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