Fender Musical Instruments Corporation

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Fender Musical Instruments Corporation
Fender Electric Instrument Manufacturing Company
Industry Musical instruments
Genre Music
Founded Fullerton, California, U.S. (1946; 72 years ago (1946))
Founder Clarence Leonidas Fender
Headquarters Scottsdale, Arizona, United States
Area served
Key people
Andy Mooney (CEO)[1]
James S. Broenen (CFO)
Evan Jones (CMO)[2]
Products Electric, acoustic, resonator & classical guitars
Acoustic & electric bass guitars
Effects units
Audio equipment
Brands Fender Custom Shop
Fender Japan
Divisions Corona, California (USA) Ensenada, Baja California (Mexico)
Website fender.com

Coordinates: 33°38′46″N 111°53′57″W / 33.6460322°N 111.899058°W / 33.6460322; -111.899058

Fender Musical Instruments Corporation (FMIC), commonly referred to simply as Fender, is an American manufacturer of stringed instruments and amplifiers. Fender Guitars are among the most recognized in the world. Fender is famous for its solid-body electric guitars and bass guitars, such as the Stratocaster (also known as the "Strat"), Telecaster (also known as the "Tele"), Precision Bass (also known as the "P-Bass"), and the Jazz Bass (also known as the "J-Bass"). Its headquarters are in Scottsdale, Arizona. The company, previously named the Fender Electric Instrument Manufacturing Company, was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946.

The company is a privately held corporation with Andy Mooney serving as the Chief Executive Officer. The company filed for an initial public offering in March 2012,[4] but this was withdrawn[5][6] five months later. In addition to its Scottsdale headquarters, Fender has manufacturing facilities in Corona, California (US) and Ensenada, Baja California (Mexico).[7]

The company also manufactures acoustic guitars, electric basses, mandolins, banjos, and electric violins, as well as guitar amplifiers, bass amplifiers, and PA (public address) equipment. Other Fender brands include Squier (entry level/budget), Jackson, Charvel, EVH guitars and amplifiers in collaboration with Eddie Van Halen, and the manufacture and distribution of Gretsch guitars under license.


In 1950, Fender introduced the first mass-produced solid-body Spanish-style electric guitar, the Telecaster (originally named the Broadcaster for two-pickup models and Esquire for single-pickup).[8] Following its success, Fender created the first mass-produced electric bass, the Precision Bass (P-Bass). In 1954, Fender unveiled the Stratocaster ("Strat") guitar. With the Telecaster and Precision Bass having been on the market for some time, Leo Fender was able to incorporate input from working musicians into the Stratocaster's design. The Strat's comfortable contoured edges and in-built vibrato system led to its soaring popularity.

While Fender was not the first to manufacture electric guitars — luthiers and larger musical instrument manufacturers had produced electric guitars since the late 1920s — the popularity of Fender's instruments superseded what had come before. Furthermore, while nearly all other electric guitars featured hollow bodies — making them most similar to an acoustic guitar — or more specialized designs, such as Rickenbacker's solid-body Hawaiian guitars, Fender's instruments possessed an unprecedented level of versatility. The solid wood bodies of Fender's instruments allowed for minimal feedback with high-gain amplification, an issue that plagued earlier guitars. The Fender guitars were popular with musicians in a variety of genres and are now revered for their build quality and tonal excellence.


Diagram of Leo Fender's lap steel guitar from 1944 patent application.

The company began as Fender's Radio Service in late 1938 in Fullerton, California. It got its name from the surname of its founder Leo Fender. As a qualified electronics technician, Leo Fender had been asked to repair not only radios, but also phonograph players, home audio amplifiers, public address systems and musical instrument amplifiers. (At the time, most of these were just variations on a few simple vacuum-tube circuits.) All designs were based on research developed and released to the public domain by Western Electric in the 1930s and used vacuum tubes for amplification. The business also sidelined in carrying records for sale and the in rental of company-designed PA systems. Leo became intrigued by design flaws in contemporary musical instrument amplifiers and began building amplifiers based on his own designs or modifications to designs.

By the early 1940s he had entered into a partnership with local electronics enthusiast Clayton Orr "Doc" Kauffman and together they formed the company K & F Manufacturing Corp to design, manufacture, and market electric instruments and amplifiers. Production began in 1945 with Hawaiian lap steel guitars (incorporating a patented pickup) and amplifiers sold as sets. By the end of the year Fender became convinced that manufacturing was more profitable than repair and he decided to concentrate on that business instead. Kauffman remained, however, unconvinced and he and Fender amicably parted ways by early 1946. At that point Leo renamed the company the Fender Electric Instrument Company. The service shop remained open until 1951, although Leo Fender did not personally supervise it after 1947.

A custom lap steel guitar made in 1946 for his friend Noel Boggs was probably the very first product of the new company, already sporting the familiar Big "F" logo.[9]

In the late 1940s, Leo Fender began to experiment with more conventional guitar designs. As early as 1949, the familiar shape of the Telecaster can be made out in some of Fender's prototypes. Early Telecasters were plagued with issues; Leo Fender boasted the strength of the Telecasters one-piece maple neck while early adopters lamented its tendency to bow in humid weather. Fender's reluctant addition of a metal truss rod into the necks of his guitars allowed for the much needed ability to fine-tune the instrument to the musician's specific needs. With the design of the Telecaster finalized, mass-production began in 1950. The key to Fender's ability to mass-produce an electric guitar was the modular design of the Telecaster. Its bolted-on neck allowed for the instrument's body and neck to be milled and finished separately and for the final assembling to be done quickly and cheaply by unskilled workers.

The Stratocaster was released in 1954.

Fender owed its early success not only to its founder and talented associates such as musician/product engineer Freddie Tavares but also to the efforts of sales chief, senior partner and marketing genius Don Randall. According to The Stratocaster Chronicles (a book by Tom Wheeler; Hal Leonard Pub., Milwaukee, WI; 2004, p. 108), Randall assembled what Fender's original partner Doc Kauffman called "a sales distributorship like nobody had ever seen in the world." Randall worked closely with the immensely talented photographer/designer, Bob Perine. Their catalogs and ads were innovative - such as the "You Won't Part With Yours Either" campaign, which portrayed people surfing, skiing, skydiving, and climbing into jet planes, all while holding Jazzmasters and Stratocasters.

In Fender guitar literatures of the 1960s, attractive, guitar-toting teenagers were posed with surfboards and Perine's classic Thunderbird convertible at local beachside settings, firmly integrating Fender into the surfin’/hot rod/sports car culture of Southern California celebrated by the Beach Boys, beach movies, and surf music. (The Stratocaster Chronicles, by Tom Wheeler; Hal Leonard Pub., Milwaukee, WI; 2004, p. 108). This early success is dramatically illustrated by the growth of Fender's manufacturing capacity through the 1950s and 1960s.

Sale to CBS[edit]

In early 1965, Leo Fender sold his companies to the Columbia Broadcasting System (CBS) for $13 million.[10][11] This was almost two million more than they had paid for The New York Yankees a year before. CBS entered the musical instruments field by acquiring the Fender companies (Fender Sales, Inc., Fender Electric Instrument Company, Inc., Fender Acoustic Instrument Company, Inc., Fender-Rhodes, Inc., Terrafen, Inc., Clef-Tronix, Inc., Randall Publishing Co., Inc., and V.C. Squier Company), as well as Electro-Music Inc. (Leslie speakers), Rogers drums, Steinway pianos, Gemeinhardt flutes, Lyon & Healy harps, Rodgers (institutional) organs, and Gulbransen home organs.

This had far-reaching implications. The sale was taken as a positive development, considering CBS's ability to bring in money and personnel who acquired a large inventory of Fender parts and unassembled guitars that were assembled and put to market. However, the sale also led to a reduction of the quality of Fender's guitars while under the management of "cost-cutting" CBS. Several cosmetic changes occurred after 1965/1966, such as a larger headstock shape on certain guitars. Bound necks with block shaped position markers were introduced in 1966. A bolder black headstock logo, as well as a brushed aluminum face plate with blue or red labels (depending the model) for the guitar and bass amplifiers became standard features, starting in late 1968. These first "silverface" amps added an aluminium trim detail around the speaker baffle until 1970.

Other cosmetic changes included a new "tailless" Fender amp decal and a sparkling orange grillcloth on certain amplifiers in the mid-1970s. Regarding guitars, in mid-1971 the usual four-bolt neck joint was changed to one using only three bolts, and a second string tree for the two middle (G and D) strings was added in late 1972. These changes were said to have been made to save money: while it suited the new 'improved' micro-tilt adjustment of the neck (previously requiring neck removal and shimming), the "Bullet" truss rod system, and a 5-way pickup selector on most models, it also resulted in a greater propensity toward mechanical failure of the guitars.

During the CBS era, the company did introduce some new instrument and amplifier designs. The Fender Starcaster was particularly unusual because of its shallow, yet completely hollow body design that still retained the traditional Fender bolt-on neck, albeit with a completely different headstock. The Starcaster also incorporated a new Humbucking pickup designed by Seth Lover, which became known as the Wide Range pickup. This pickup also gave rise to 3 new incarnations of the classic Telecaster: the Telecaster Custom, the Telecaster Deluxe and the Telecaster Thinline. Though more recent use by Jonny Greenwood of Radiohead has raised the Starcaster's profile, CBS-era instruments are generally much less coveted or collectable than the "pre-CBS" models created by Leo Fender prior to selling the Fender companies to CBS in 1965.

The culmination of the CBS "cost-cutting" may have occurred in 1983, when the Fender Stratocaster received a short-lived redesign including a single ("master") tone control, a bare-bones, pickguard-mounted output jack, redesigned single-coil pickups, active electronics, and three push buttons for pickup selection (on the Elite Series). Additionally, previous models such as the Swinger (also known as Musiclander) and Custom (also known as Maverick) were perceived by some musicians as little more than attempts to squeeze profits out of factory stock. The so-called "pre-CBS cult" refers to the popularity of Fenders made before the sale.

After selling the Fender company, Leo Fender founded Music Man in 1975, and G&L Musical Instruments in 1979, both of which manufacture electric guitars and basses based on his later designs.

After CBS[edit]

Leo Fender and early guitar models at the Fender Guitar Factory Museum.

In 1985, in a campaign initiated by then CBS Musical Instruments division president William Schultz (1926–2006), the Fender Electric Instrument Manufacturing Company employees purchased the company from CBS and renamed it Fender Musical Instruments Corporation (FMIC). Behind the Fender name, FMIC has retained Fender's older models along with newer designs and concepts. The sale however did not include the old Fullerton factory; FMIC had to build a new facility in nearby Corona.

Fender manufactures its highest quality, most expensive guitars at its Corona factory in California and manufactures a variety of other mid-to-high quality guitars at its Ensenada factory in Baja California, Mexico. Fender also contracts Asian guitar builders to manufacture Fender guitars and the economy priced entry-level Squier guitars.

In 1991, FMIC moved its corporate headquarters from its Corona location to Scottsdale, Arizona. Currently, this is where "administration, marketing, advertising, sales and export operations" take place, not only for the United States operations, but many other countries also.[12] Older vintage and U.S. built Fender guitars are generally the most favored, but pre-1990 Fender Japan guitars are now highly regarded as well. Fender guitars built in Ensenada, Mexico now fulfill the primary export role formerly held by Japanese-made Fenders. The Japanese Fenders are now manufactured specifically for the Japanese market, with only a small number marked for export.

On February 11, 1994, the Fender manufacturing plant based in Ensenada, Mexico burned down. Fender President Bill Shultz decided to temporarily move production from the Mexico plant to the U.S. plant. These Fender guitars are fairly rare and can be identified by the unique serial number.

In recent years, FMIC has branched out into making and selling steel-string acoustic guitars, and has purchased a number of other instrument firms, including the Guild Guitar Company, the Sunn Amplifier Company, and other brands such as SWR Sound Corporation. In early 2003, FMIC made a deal with Gretsch and began manufacturing and distributing new Gretsch guitars. Fender also owns: Jackson, Olympia, Orpheum, Tacoma Guitars (based in Seattle, WA), Squier and Brand X amps. In 2007, Fender acquired Kaman Music Corporation, which owns Ovation Guitar Company, Latin Percussion and Toca hand percussion products, Gibraltar Hardware, Genz Benz Amplification, Charvel, Hamer Guitars and is the exclusive U.S. sales representative for Sabian Cymbals and exclusive worldwide distributor of Takamine Guitars and Gretsch Drums.

In February 2007, Fender announced that it would produce an illustrated product guide in place of its traditional annual Frontline magazine. They made this change in large part due to costs associated with paying royalties for both print and the Internet. With the new illustrated product guide, this removed print issues. The new guide contains the entire range of instruments and amplifiers, with color pictures and basic specifications. The New Fender Frontline In-Home is produced during the year, keeping customers up to date with new products. These are available through guitar publications and are directly mailed to customers who sign up on the Fender website. As well as these printed formats, Fender Frontline Live launched at the winter NAMM show in January 2007 as a new online reference point, containing information on new products and live footage from the show.

On October 28, 2007, Fender announced its intention to buy Kaman Music Corporation (also known as KMC, and the owner of Hamer Guitars and Genz Benz amplifiers, along with many others, and exclusive distributor for Sabian cymbals and Takamine Guitars).

Other Fender instruments include the Mustang, Jazzmaster, Jaguar, Starcaster, Duo-Sonic, Toronado and Bronco guitars; basses such as the Jazz Bass, the 'Telecaster Bass' reissue of the original 1950s Precision Bass; a line of lap steels; three models of electric violin, and the Fender Rhodes electric piano.

In 2011, Volkswagen partnered with Fender Corporation to manufacture premium sound systems for its vehicles in North America, under the direction of Panasonic. Volkswagen vehicles in North America that offer optional Fender Premium Sound are the Volkswagen Golf, Volkswagen Beetle, Volkswagen Jetta Sedan, Volkswagen Passat, and Volkswagen Tiguan.

As of July 10, 2012, the majority shareholders of Fender were the private equity firm of Weston Presidio (43%), Servco Pacific (5%) and the Japanese music distributors Yamano Music (14%) and Kanda Shokai (13%).[13][14] By December 2012, TPG Growth (the middle market and growth equity investment platform of TPG Capital) and Servco Pacific took control of the company after acquiring the shares held by Weston Presidio.[15]

In February 2015, KMC was sold to Jam Industries[16] by FMIC[17]


The core of its instrument line — the Telecaster, Stratocaster, Jaguar, Jazzmaster, Mustang, Precision Bass and Jazz Bass — remains largely unchanged from the 1950s and 1960s originals[18]

In June 2018, Fender confirmed its commitment to affordable electric guitars with guitarist Melanie Faye as its demo player for a series of new guitars.[19]

Custom Shop[edit]

The Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition guitars, builds limited edition amplifiers, and does some research & design for the parent company.


Squier was a string manufacturer that Fender acquired. Fender had used the Squier brand since 1982 to market inexpensive variants of Fender guitars to compete with Stratocaster copies, as the Stratocaster became more popular. Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States.

The Fender Visitor Center and Factory Tour[edit]

Fender Center for the Performing Arts, Corona, California

The Fender company is currently based in Corona, California, about an hour’s drive from Los Angeles and not far from its Fullerton origins. This location has been a working factory since 1998 and manufactures about 400 guitars a day. They offer hour-long factory tours to the public once a week, on Thursday mornings.

The Visitor Center functions as a small museum, full of displays related to the history of the company, photos and a biography of Leo Fender and displays of Fender instruments and the musicians who played them. The actual guided tour leads participants through the working factory where they view construction of guitars from the pickup fabrication process to the Woodmill room, where workers cut Fender guitar bodies and necks from planks of wood. Tour groups then view the Sanding Room where guitars are sanded and shaped, the Buff and Polish Room where the paint job is finalized, the Final Assembly area where the guitar's hardware is added, and the Inspection/End of the Line room where the guitars are tested.[20]

Associated artists[edit]

Many rock, country and jazz musicians have used Fender guitars from 1951 to the present. Some notable Fender players, both past and present, include Muddy Waters, Jim Adkins, Jeff Beck, Ritchie Blackmore, Roy Buchanan, Eric Clapton, Albert Collins, Billy Corgan, Robert Cray, Steve Cropper, Kurt Cobain, Bob Dylan, Rory Gallagher, David Gilmour, Janick Gers, Buddy Guy, George Harrison, Jimi Hendrix, Buddy Holly, Eric Johnson, Mark Knopfler, Scott Lucas, Yngwie Malmsteen, Johnny Marr, Hank Marvin, John Mayer, Dave Murray, Jimmy Page, Nigel Pulsford, Keith Richards, Nile Rodgers, Jim Root, Gavin Rossdale, Kenny Wayne Shepherd, Chris Shiflett, John Lennon, Bruce Springsteen, Pete Townshend, Robin Trower, Stevie Ray Vaughan, Brian Wilson, Brad Paisley, and many others.

Bass players favoring Fender instruments have included Geezer Butler, Adam Clayton, Bill Dickens, Mike Dirnt, Donald "Duck" Dunn, Flea, Steve Harris, Cliff Williams, James Jamerson, John Paul Jones, Geddy Lee, Paul McCartney, Duff McKagan, Nate Mendel, Jaco Pastorius, Esperanza Spalding, Dave Parsons, Dee Dee Ramone, Troy Sanders, Rudy Sarzo, Robert Trujillo, Roger Waters, John Entwistle, Mikey Way and many others.

Fender Play[edit]

In July 2017, Fender launched Fender Play, a video based subscription platform offering guitar lessons.[21][22]

See also[edit]


  1. ^ "Fender Musical Instruments Corporation Appoints Andy Mooney to CEO". 2 June 2015. Archived from the original on 13 June 2015. Retrieved 3 June 2015. 
  2. ^ Instruments, Fender® Musical. "Fender News & Tech Talk - Fender". spotlight.fender.com. Archived from the original on 12 September 2017. Retrieved 2 May 2018. 
  3. ^ About Fender - Official Fender Website Archived 2015-05-06 at the Wayback Machine., 5 May 2015
  4. ^ O'Toole, James (2012-03-08). "Guitar-maker Fender files for IPO - Mar. 8, 2012". Money.cnn.com. Archived from the original on 2014-03-16. Retrieved 2014-03-15. 
  5. ^ Editorial, Benzinga. "Fender Withdraws IPO". forbes.com. Archived from the original on 29 October 2017. Retrieved 2 May 2018. 
  6. ^ "Why Fender pulled its IPO". fortune.com. Archived from the original on 13 February 2018. Retrieved 2 May 2018. 
  7. ^ Hennigan, W.J. (March 8, 2012). "Guitar maker Fender files for initial public offering". Los Angeles Times. Archived from the original on March 9, 2012. Retrieved 2012-03-08. 
  8. ^ "Broadcaster Guitar Development". Britannica. 2008. Retrieved 2008-08-31. 
  9. ^ "Brad's Page of Steel". www.well.com. Archived from the original on 5 November 2016. Retrieved 2 May 2018. 
  10. ^ "CBS Acquires Guitar Concern. Purchases Fender Co. for $13 Million in Cash Deal". New York Times. January 5, 1965. Archived from the original on May 24, 2013. Retrieved 2012-08-23. The Columbia Broadcasting System, Inc., which entered the sports field by acquiring the New York Yankees, is further diversifying into the guitar and amplifier manufacturing business. 
  11. ^ Day, Paul (1979). The Burns Book. pp Publishing. p. 36. 
  12. ^ "About Fender Musical Instruments Corporation". 2014. Archived from the original on 2014-09-20. Retrieved 2014-09-22. 
  13. ^ "Amendment No. 6 to FORM S-1 Registration Statement - Fender Musical Instruments Corporation". Washington, D.C.: United States Securities and Exchange Commission. July 10, 2012. p. 146. Registration No. 333-179978. Archived from the original on March 6, 2016. 
  14. ^ "Fender changes tune on IPO". The Orange County Register. Associated Press. July 21, 2012. p. Business 3. 
  15. ^ "With control, TPG Growth and Servco make Fender more consumer friendly - PE Hub". pehub.com. 30 September 2013. Archived from the original on 4 March 2016. Retrieved 2 May 2018. 
  16. ^ "FMIC Sells KMC Music Wholesale Distribution Business to JAM Industries". Music Inc. Magazine. February 12, 2015. Archived from the original on March 14, 2015. Fender Musical Instruments Corporation (FMIC) announced on Feb. 10 that it has completed an asset sale of the KMC Music wholesale distribution business, including the trade name B & J Music, and certain proprietary brands, to JAM Industries, Ltd. JAM Industries is a global leader in the MI, pro-audio and consumer electronics wholesale distribution business. 
  17. ^ "Fender Musical Instruments Corp: General form for registration of securities under the Securities Act of 1933: List of Subsidiaries" (Type: EX-21.1; Act: 33). EDGAR. U.S. Securities and Exchange Commission. 2012-03-08. Acc-no: 0001193125-12-101896 (33 Act), File No: 333-179978, CIK#: 0000767959. Archived from the original on 2015-09-24. KMC Music, Inc. dba KMC Musicorp., CT / •KMI Europe, Inc., DE / •B & J Music Ltd., Canada / •Takamine Gakki Co., Ltd. (12% KMC Music, Inc.), Japan 
  18. ^ Roberts, Jim (2003). American Basses: An Illustrated History and Player's Guide. 
  19. ^ DeBord, Matthew (June 19, 2018). "Fender is renewing its commitment to budget-minded players with a revamped line of affordable electric guitars". Business Insider. 
  20. ^ Kreuzer, Nikki, "Offbeat L.A.: The Fender Guitar Factory Tour Archived 2013-10-29 at the Wayback Machine.","The Los Angeles Beat", March 13, 2013.
  21. ^ Deahl, Dani. "Fender's new guitar-learning platform can teach beginners to play a song in minutes". The Verge. Archived from the original on 12 July 2017. Retrieved 7 July 2017. 
  22. ^ Stein, Scott. "This is how Fender will get you to dust off your old guitar". CNET. Archived from the original on 7 July 2017. Retrieved 7 July 2017. 

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