Fenway Sports Group

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Fenway Sports Group
Company typePrivate
IndustrySports investment
FoundedDelaware (2001 (2001))
FounderJohn W. Henry
Tom Werner
Boston, Massachusetts
United States
Key people
LeBron James (investor)
DivisionsFenway Sports Management
SubsidiariesBoston Red Sox
Liverpool F.C.
Pittsburgh Penguins
TGL Boston
Fenway Park
Fenway South (including JetBlue Park)
RFK Racing (50%)
Worcester Red Sox (10%)
Salem Red Sox
Fenway Sports Management
New England Sports Network (80%)
MGM Music Hall at Fenway
Fenway Sports Group Real Estate
Fenway Music Company

Fenway Sports Group Holdings, LLC (FSG), is an American multinational sports holding conglomerate which owns NASCAR's RFK Racing, Major League Baseball's Boston Red Sox, the Premier League’s Liverpool F.C., the National Hockey League's Pittsburgh Penguins, and the TMRW Golf League's Boston Common Golf.

FSG was founded in 2001 as New England Sports Ventures (NESV) when John W. Henry joined forces with Tom Werner, Les Otten, The New York Times Company, and other investors to successfully bid for the Red Sox. NESV formally announced its name change to Fenway Sports Group in March 2011.[1]

In addition to owning the Red Sox, Liverpool, and Penguins, the Boston-based limited liability company also owns the home stadiums for both the Red Sox (Fenway Park) and Liverpool (Anfield), as well as Fenway Sports Management (which in turn owns the Salem Red Sox, a Single-A minor league baseball franchise), and 80% of the New England Sports Network (NESN).

FSG has been praised for its successful emergence as a sophisticated international sports conglomerate.[2] There has also been criticism. In 2019, FSG was criticized for an attempt by Liverpool to trademark "Liverpool", which was turned down because of the "geographical significance" of the name.[3] In 2021, FSG was embroiled in a controversy over its attempts, together with the ownership groups of eleven other football clubs, to create a European Super League. In doing so, FSG sought to emulate elements of the North American sports model, creating a competition with strictly limited entry beyond a proposed 15 founding member clubs and appearing to largely eliminate the European system of meritocratic promotion and relegation. Principal owner John W. Henry later issued an apology in which he took sole responsibility for the club's involvement in the venture, which subsequently collapsed.[4][5][6]


New England Sports Ventures, LLC, was formed in accordance with Delaware State Law in 2001.[7] The company registered to do business in Massachusetts in the same year.[8]

Business interests[edit]

Boston Red Sox[edit]

The Boston Red Sox are a professional baseball team based in Boston, Massachusetts and a member of the Major League Baseball’s American League Eastern Division. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox's home ballpark has been Fenway Park since 1912. The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following previous Boston teams that had been known as the "Red Stockings." Boston was a dominant team in the new league, defeating the Pittsburgh Pirates in the first World Series in 1903[9] and winning four more championships by 1918.[citation needed]

In 2002, the Red Sox were sold by the Yawkey Trust to Fenway Sports Group.[10] They had endured one of the longest championship droughts in baseball history, called by some the "Curse of the Bambino" after its alleged beginning with the Red Sox's sale of Babe Ruth to the rival Yankees in 1919, an 86-year wait before the team's sixth World Championship in 2004. Red Sox history has also been marked by the team's intense rivalry with the New York Yankees, arguably the fiercest and most historic in North American professional sports. Since 2003, the Red Sox have been perennial playoff contenders and have won four World Series, emerging as one of the most successful major league baseball teams of the last decade. Ownership has recently taken more interest in outside ventures as the Red Sox payroll is now among the middle of the league. The Red Sox are current perennial last place division contenders.[citation needed]

Fenway Park[edit]

Fenway Park is a baseball park near Kenmore Square in Boston, Massachusetts. Located at 4 Jersey Street, it has served as the home ballpark of the Boston Red Sox baseball club since it opened in 1912 and is the oldest Major League Baseball stadium currently in use. It is, along with Chicago's Wrigley Field, one of the pair of the original "jewel box" standard ballparks that are still in use. Considered to be one of the best-known sports venues in the U.S., Fenway Park became the oldest venue used by a professional sports team in the United States in 1999 when the Detroit Tigers moved out of Tiger Stadium which opened the same day as Fenway Park.[11]

Fenway South[edit]

Fenway South is the spring training base of the Boston Red Sox in Fort Myers, Florida. The purpose-built training and player development complex is used year-round by the Red Sox and its minor league farm teams—Worcester Red Sox, Portland Sea Dogs, Greenville Drive, and Salem Red Sox—and includes an 11,000-seat stadium and an additional six baseball fields together with training and medical facilities. As the spring training home of Red Sox, it replaced the nearby City of Palms Park. The stadium within Fenway South is called JetBlue Park, through sponsorship by JetBlue, which has maintained major operations at Boston's Logan International Airport since 2004.[citation needed]


Having previously partnered with the English football club Fulham,[12][13] on October 6, 2010, FSG agreed to buy Liverpool[14] from owners George N. Gillett, Jr. and Tom Hicks after the board voted 3–2 to oust them from the club.[15][16] It purchased through a subsidiary, "N.E.S.V. I, LLC" (incorporated in Delaware) and UK based holding company "UKSV Holdings Company Limited." Liverpool won the 2018–19 UEFA Champions League,[17] having finished runners-up in the previous year's competition. They won the 2019–20 Premier League season.[18]

In 2019, FSG was criticized for a failed attempt by Liverpool to trademark the name "Liverpool".[19][3] The supporters' group Spirit of Shankly (SOS) campaigned against the move.[19] When the Intellectual Property Office refused the application because of the "geographical significance" of the name, a spokesman for SOS underlined that the name "belongs to the city of Liverpool and its people."[3]

In 2021, FSG was embroiled in a controversy over its attempts, along with the owners of a few other football clubs, to create a European Super League. In doing so, FSG wanted to copy the NFL franchise model, creating a league without relegation and promotion, and ending the existing league pyramid system.[4][5] Whilst widely reported, the suggestion of removing the involved clubs from the domestic competition and its associated pyramid were false. The proposed league would take the place of UEFA competitions in the footballing calendar following a similar format of midweek fixtures followed by knockout rounds, albeit with a selective membership.[20] The league ultimately collapsed following public outcry and criticism from media outlets,[21] with senior figures from clubs including John Henry making public apologies to fans.

In late 2022, FSG expressed its eagerness to consider new shareholders following the reports that the club was up for sale.[22]


Anfield is a football stadium in the city of Liverpool, England. Built in 1884 and originally the home of Everton, the stadium has been home to Liverpool since it was formed in 1892. FSG purchased Anfield along with Liverpool in October 2010.[23]

Pittsburgh Penguins[edit]

On November 29, 2021, FSG announced its intent to purchase a controlling stake in the Pittsburgh Penguins of the National Hockey League.[24] On December 31, 2021, they officially took over as majority owners of the Penguins, and on April 13, 2022, it was announced that the Penguins would play the Boston Bruins in the NHL Winter Classic at Fenway Park on January 2, 2023.[citation needed]

Roush Fenway Keselowski Racing[edit]

Roush Fenway Keselowski Racing (formerly Roush Racing and Roush Fenway Racing) is a racing team competing in NASCAR racing. As one of NASCAR's largest premier racing teams, Roush runs the No. 6 (currently driven by Team's Co-owner Brad Keselowski) and No. 17 (currently driven by Chris Buescher) Ford Mustangs in the NASCAR Cup Series and previously competed in the Xfinity Series (1992–2018), NASCAR Craftsman Truck Series (1996–2009) and ARCA RE/MAX Series.[citation needed]

Roush first entered NASCAR competition in 1988 but had competed and won championships in various drag racing and sports car racing series since the mid-1960s. The racing business was originally a small branch of co-owner Jack Roush's successful automotive engineering and road-racing equipment business based in Livonia, Michigan.[citation needed]

On February 14, 2007, FSG purchased 50% of Roush Racing to create a new corporate entity, Roush Fenway Racing.[14]

Boston Common Golf[edit]

On June 26, 2023, it was announced that FSG would own one of six teams in the TMRW Golf League, a high-tech golf league created by Tiger Woods and Rory McIlroy. The team will represent Boston and the greater New England area.[25]

Salem Red Sox[edit]

In December 2007, Fenway Sports Group agreed to purchase the Salem Avalanche of the Carolina League, Single A Advanced affiliate of the Houston Astros with the anticipation of converting the team to a Boston-affiliated club. In 2009, the Salem, Virginia-based team adopted the Red Sox moniker, including a logo and color scheme to match their parent club. Since Fenway acquired the club, it has had a relative amount of success, claiming one league title, two division titles, and making three playoff appearances.[citation needed]

Fenway Sports Management[edit]

Fenway Sports Management (FSM) was established by FSG in 2004. It styles itself as a "new kind of sports marketing agency", created by FSG to expand its footprint beyond its most famous holdings, the Boston Red Sox of Major League Baseball and Fenway Park. FSM entered into an exclusive sponsorship sales agreement with MLB Advanced Media and Boston College's major intercollegiate sports in 2004[26] and as of 2014 counts the Red Sox, Liverpool, LeBron James,[27] Johnny Manziel,[28] BC, Roush Fenway Racing, MLB.com, the PGA Tour's Deutsche Bank Championship, NESN, the Worcester Red Sox and the Salem Red Sox among its client base.


The New England Sports Network (NESN) is a regional cable television network that covers the six New England states except Fairfield County, Connecticut and Southbury, Connecticut, a town in New Haven County that is covered by New York City sports networks. FSG is NESN's majority owner (80%) and the Boston Bruins own the remaining 20%. Although it mainly broadcasts non-national Boston Red Sox and Boston Bruins games, NESN also features minor league baseball, regional college sports including college hockey games on Friday nights, various outdoor shows, and sports talk shows featuring the sports columnists of The Boston Globe, as that paper is also owned by John Henry.[citation needed]

AT&T SportsNet Pittsburgh[edit]

On August 31, 2023, Fenway Sports Group announced they would be purchasing AT&T SportsNet Pittsburgh on October 2, 2023, and rebranding it to SportsNet Pittsburgh. The move came after AT&T Sportsnet Pittsburgh parent company Warner Bros. Discovery Sports announced they were leaving the regional sports network business.[29]


LeBron James

John W. Henry is the principal owner, holding an estimated 40 percent of the stock in FSG. Chairman Tom Werner controls the second-largest block of shares.[30] The Boston Globe (owned by Henry) reported in March 2021 that RedBird Capital Partners, a New York private investment firm, had acquired a $750 million stake in Fenway Sports Group to become its third-largest partner, with Boston-based asset manager Michael S. Gordon, president of FSG, holding the fourth-largest share.[30][31][32] On 31 March 2021, FSG officially announced that NBA superstar LeBron James and his longtime business partners, Maverick Carter and Paul Wachter – along with Boston Red Sox CEO Sam Kennedy — had also acquired partnerships in FSG.[33]

Partners in Fenway Sports Group LLC as of 2 April 2024 include:[33][34]

Ed Weiss is listed as executive vice president/corporate strategy and general counsel[34] and Julie Swinehart as chief financial officer.[38]


  1. ^ "NESV becomes Fenway Sports Group". 22 March 2011.
  2. ^ "Red Sox Nation Goes Global". Forbes. 31 March 2019.
  3. ^ a b c "Liverpool FC fails in bid to trademark city's name". BBC News. 26 September 2019. Archived from the original on 27 September 2019.
  4. ^ a b Powell, Dave (2021-04-20). "Four reasons why Liverpool owners FSG want Super League to copy NFL model". Liverpool Echo. Retrieved 2021-04-20.
  5. ^ a b Pearce, James. "Klopp furious at FSG over Super League and Liverpool players and staff stunned by abuse at Leeds". The Athletic. Retrieved 2021-04-20.
  6. ^ "John W Henry's message to Liverpool supporters". 21 April 2021.
  7. ^ "New England Sports Ventures (NESV) Officially Changes Corporate Name to Fenway Sports Group". NESN.com. 2011-03-22. Retrieved 2019-10-15.
  8. ^ Corporations Division, Massachusetts
  9. ^ "Root The (1903) Red Sox On To World Series Victory". News. 2014-10-03. Retrieved 2019-10-15.
  10. ^ Chass, Murray (2002-01-17). "BASEBALL; Owners Give Approval To Sale of the Red Sox". The New York Times. ISSN 0362-4331. Retrieved 2019-10-15.
  11. ^ "Tiger Stadium opened 100 years ago just like Fenway Park, but it's ignored in Detroit". 23 April 2012.
  12. ^ Garrahan, Matthew (October 19, 2009). Written at Los Angeles. "Fulham strike deal with Red Sox". Financial Times. London. Retrieved January 2, 2019.
  13. ^ "Fulham Football Club Selects Fenway Sports Group as Exclusive North American Agency". Boston: Fenway Sports Group; Fulham F.C. Business Wire. October 19, 2009. Retrieved January 2, 2018.
  14. ^ a b "The 10 Most Innovative Companies in Sports". Fast Company. Mansueto Ventures LLC. March 14, 2011. Retrieved 2011-04-07.
  15. ^ "Fulham Football Club Selects Fenway Sports Group as Exclusive North American Agency | Reuters". Reuters. Archived from the original on 2016-02-16. Retrieved 2017-07-01.
  16. ^ "Liverpool board agree sale of club". BBC Sport. British Broadcasting Corporation. October 6, 2010. Retrieved January 2, 2019.
  17. ^ "Tottenham 0-2 Liverpool: Mo Salah and Divock Origi goals hand Liverpool sixth European crown". Sky Sports. Retrieved 2020-07-19.
  18. ^ "Liverpool CHAMPIONS! Reds win Premier League to end 30-year title drought". talkSPORT. 2020-06-25. Retrieved 2020-07-19.
  19. ^ a b Markham C (26 July 2019). "'The name is not FSG's to own, it is the name of our city' - Supporters' group criticise Liverpool trademark plans". Irish Independent. Archived from the original on 27 July 2019.
  20. ^ "The Super League".
  21. ^ "Gary Neville 'disgusted' by Premier League clubs involved in breakaway European Super League".
  22. ^ "Liverpool owners Fenway Sports Group 'would consider new shareholders'". BBC Sport. Retrieved 8 November 2022.
  23. ^ "NESV completes £300m Liverpool takeover with promise to listen". The Guardian UK Edition. 2010-10-15. Retrieved 2020-06-29.
  24. ^ "Fenway Sports Group agrees to purchase Penguins, leaving just NHL owners' approval before deal is official". The Boston Globe. 2021-11-29. Retrieved 2021-11-29.
  25. ^ "Fenway Sports Group becomes owner of the second TGL team with purchase of Boston franchise". CBS Sports. 2023-06-26. Retrieved 2023-06-26.
  26. ^ "Sponsorships at Boston College". BCEagles.com. Archived from the original on 2014-02-10. Retrieved 2014-02-21.
  27. ^ "Basketball star LeBron James in deal with Fenway Sports". The Wall Street Journal. 2011-04-07. Retrieved 2014-02-21.
  28. ^ "Fenway Sports Management to represent "Johnny Football"". The Boston Globe. 2014-01-15. Retrieved 2014-02-21.
  29. ^ "Penguins Announce 'SportsNet Pittsburgh' as Regional Sports Network". NHL.com. Retrieved 2023-08-31.
  30. ^ a b Silverman, Michael (16 March 2021). "Fenway Sports Group Adds LeBron James as Partner, Approves Deal to Jump-Start Plan to Acquire More Teams". The Boston Globe. Retrieved 24 March 2021.
  31. ^ a b "Michael Gordon plays private but powerful role with Red Sox – The Boston Globe". The Boston Globe.
  32. ^ "Directors – Liverpool FC". Retrieved 22 March 2013.
  33. ^ a b Fenway Sports Group (31 March 2021): Fenway Sports Group Announces Significant Investment by RedBird Capital Partners; LeBron James, Maverick Carter Join FSG Membership
  34. ^ a b Murphy, Abby; Long, Justin; Pérez, Daveson; Villoria–Benítez, Carlos; Benson, Devin; Clark, Raleigh (2024). Boston Red Sox 2024 Media Guide. Boston, Massachusetts: Boston Red Sox Media Relations Department. p. 3.
  35. ^ Also the VP of "UKSV Holdings Company Limited", the intermediate holding company of Liverpool
  36. ^ "Henry: Lucchino's Sox role not diminishing". 24 February 2015.
  37. ^ Schudel, Matt (2 April 2024). "Larry Lucchino, Baseball Executive Who Helped End Red Sox' 'Curse,' Dies at 78". washingtonpost.com. The Washington Post. Retrieved 6 April 2024.
  38. ^ "FSG make key appointment as Liverpool owners move forward with '3.0' plan". The Liverpool Echo.
  • Boston Red Sox 2010 Media Guide, page 9

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