Fernet-Branca

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Fernet-Branca
Fernetbranca.jpg
Typeamaro bitter (fernet)
ManufacturerFratelli Branca Distillerie
Country of originMilan, Italy
Introduced1845
Alcohol by volume39%
FlavourBitter
Websitewww.fernetbranca.com Edit this on Wikidata

Fernet-Branca (Italian pronunciation: [ferˌnɛtˈbraŋka]) is an Italian brand of fernet, a style of amaro or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie.[1]

History[edit]

Fernet-Branca was formulated in Milan in 1845 by a self-taught herbalist, Bernardino Branca, who with his sons set up a business to manufacture and sell it.[2] It was marketed as a pick-me-up and as a cure for worms, for fever, for cholera[3] and for menstrual pain.[2] From 1886 the company published annual calendars with works by well-known artists.[4] The eagle-and-globe logo was designed in 1893 by Leopoldo Metlicovitz.[5]

The company began exporting to Argentina in 1907, and in 1925 established a distillery in Buenos Aires.[6] In the United States the drink became popular after the passage of prohibition laws in 1919, as it was sold in pharmacies as a medicinal product.[7][2] By 1936 Branca had set up a branch office in Tribeca, New York to satisfy American demand.[2][8] Production in the United States peaked at 60,000 cases in 1960.[2]

Formulation[edit]

Fernet and Coke, common in Uruguay and Argentina

Fernet-Branca is produced according to the original recipe.[citation needed][a] It is made from 27 herbs and other ingredients;[12] its complete formula is a trade secret. Sources have reported that its recipe includes chinese rhubarb, aloe ferox (bitter aloe), cinchona, chocolate,[13] quinine[14] and angelica.[15] The Branca Distillery states on its web site that the drink contains "Rhubarb from China, Gentian from France, Galanga from India or from Sri Lanka, (and) Chamomile from Europe [or] Argentina",[16] as well as linden (tiliae flos), iris, saffron, zedoary, myrrh and cinchona.[17]

Fernet-Branca has a higher alcohol content, at 39%, and lower sugar content than most other amari.[18] It is aged in oak barrels for a year.[18]

The manufacturer also offers a sweeter, mint-flavored liqueur, Branca Menta.

Consumption[edit]

Fernet-Branca ad before 1900

Fernet-Branca is often consumed neat as a digestif, typically served in a cordial glass, or as a mixing component (usually supportive and not as the primary ingredient) in cocktails such as the "Toronto",[19] the "Fanciulli" and the "Hanky Panky".

In Argentina, Bolivia and Uruguay, fernet con coca—Fernet-Branca with Coca-Cola—is a popular drink.[20] The cocktail is popular in Argentina,[21] with some statistics reporting that the country consumes more than 75% of all fernet produced globally.[22]

In the U.S. it has been referred to as "The Bartender’s Handshake".[18][23] Some 35% of all Fernet-Branca imported into the U.S. is consumed in San Francisco, California.[24]

Advertisement for the Argentine Centennial, 1910

Notes & references[edit]

  1. ^ After the Psychotropic Substances Act (United States) was passed in 1978, the recipe was changed in order to bring opiates down to legal levels.[9][10][2][11]
  1. ^ Lichine, Alexis (1987). New Encyclopedia of Wines & Spirits (6th ed.). p. 233. ISBN 978-0304311248.
  2. ^ a b c d e f Cavalieri, Nate (7 December 2005). "The Myth of Fernet". SF Weekly. Archived from the original on 21 February 2007. Retrieved 11 April 2020.
  3. ^ Parsons, Brad Thomas (11 October 2016). Amaro: The Spirited World of Bittersweet, Herbal Liqueurs, with Cocktails, Recipes, and Formulas. Potter/Ten Speed/Harmony/Rodale. ISBN 978-1-60774-749-9.
  4. ^ "The "spirited" art of Fernet Branca's calendars". Italian Ways. 22 January 2014.
  5. ^ Times, Gordon Kendall Special to The Roanoke. "Good Libations: The Curious Case of Fernet Branca". Roanoke Times.
  6. ^ "Frateli Branca Destilerías - Institucional". 31 May 2020. Con las migraciones italianas de fines del siglo XIX llegó Fernet Branca a la Argentina. Debido a su gran aceptación, la compañía decidió en 1925 que la empresa Hofer & C. de Buenos Aires -concesionaria exclusiva para la venta del famoso “amaro” italiano- elaborara la bebida a partir del extracto enviado desde la casa matriz italiana.
  7. ^ Maier, Kathryn. "Ten Fascinating Facts About Fernet-Branca We Learned During Its 'Storied Sips' Book Tour". Culture Truip. Retrieved 5 June 2020.
  8. ^ Beverage Media. Beverage Media, Limited. May 1999.
  9. ^ "An Amaro That Will Make History". 17 July 2017. Retrieved 30 May 2020.
  10. ^ "Fernet-Branca: a brand history". The Spirits Business. 14 February 2017. Retrieved 12 April 2020.
  11. ^ Curtis, Wayne (1 November 2008). "The Bitter Beginning". The Atlantic.
  12. ^ Rathbun, A. J. (12 September 2007). Good Spirits: Recipes, Revelations, Refreshments, and Romance, Shaken and Served with a Twist. Houghton Mifflin Harcourt. ISBN 978-1-55832-336-0.
  13. ^ Maier, Kathryn. "Ten Fascinating Facts About Fernet-Branca We Learned During Its "Storied Sips" Book Tour". theculturetrip.com.
  14. ^ Bruce-Gardyne, Tom. "Fernet-Branca: a brand history". thespiritsbusiness.com.
  15. ^ Allen, Gary (October 2010). The Herbalist in the Kitchen. University of Illinois Press. ISBN 978-0-252-09039-4.
  16. ^ "Fernet-Branca". Fratelli Branca.
  17. ^ "The Secret Recipe". Fernet-Branca.
  18. ^ a b c "The Fuss About Fernet-Branca". Drink Spirits. 3 November 2013. Retrieved 28 April 2015.
  19. ^ Flack, Derek (23 August 2017). "Toronto's namesake cocktail is the best drink you've never had". blogTO.
  20. ^ Caro, Rebecca. "Argentinean Mixology: Fernet and Coke". From Argentina With Love. Retrieved 7 December 2016.
  21. ^ Zanoni, Elizabeth (21 March 2018). Migrant Marketplaces: Food and Italians in North and South America. University of Illinois Press. ISBN 978-0-252-05032-9.
  22. ^ Lahrichi, Kamilia (14 March 2017). "Argentina loves its Fernet, a bitter Italian liquor". CNN. Retrieved 16 June 2020.
  23. ^ Schuster, Amanda (12 September 2017). New York Cocktails: An Elegant Collection of over 100 Recipes Inspired by the Big Apple. Simon and Schuster. ISBN 9781604337297.
  24. ^ Reilly, Laura (26 August 2016). "Why San Francisco Drinks More Fernet Than Anyone in America". Thrillist.

External links[edit]