Ferrero Rocher

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Ferrero Rocher
Ferrerorocher brand logo.png
Ferrero Rocher ak.jpg
Product typeBonbon
OwnerFerrero SpA
CountryItaly
Introduced1979; 42 years ago (1979)
Websiteferrerorocher.it

Ferrero Rocher (Italian pronunciation: [ferˈrɛːro roʃˈʃe]) is a chocolate and hazelnut product produced by the Italian confectionery company Ferrero. Its creation is attributed to Michele Ferrero, previously the owner of Ferrero SpA, who introduced the sweet in 1979.

Each Ferrero Rocher ball is covered in foil and placed into a paper liner. The confectionery is machine made and much of its production process is designed to be secretive.[1] The candy is sold worldwide and holds a strong cultural presence, in part due to its association with Christmas and its popular 1990s advert[2] that aired in the United Kingdom.

History[edit]

Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Shortly after its release, production was halted due to a problem with label printing.[3] Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.[4] Rocher comes from French and means rock or boulder.[5]

Layer by layer comparison of the Ferrero Rocher

Ingredients[edit]

The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts.[6] Its ingredients are milk chocolate, sugar, cocoa butter, cocoa mass, skim milk powder, butteroil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour, whey (milk), low fat cocoa powder, sodium bicarbonate (leavening agent), and salt.[7]

Production[edit]

The production process is secretive, with no smartphones or notebooks allowed inside the production facilities. As of 2015, few journalists have ever been invited to visit.[8] As of 2015, the production in the Alba factory totals 24 million Ferrero Rochers a day.[8]

The sweet is produced by machinery. The process begins with flat sheets of wafer with hemispheres moving down an assembly line.[9] The hemispheres of the wafers are then filled with a chocolate hazelnut cream and part of a hazelnut. Next, two of these wafer sheets, one with a hazelnut and one with hazelnut chocolate cream, are clamped together. The excess wafer is cut away producing wafer balls. These balls are then coated with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of milk chocolate[9] before the chocolate ball is wrapped in its prominent gold foil.[3]

Distribution[edit]

Roughly 3.6 billion Ferrero Rochers are sold each year in over 42 countries.[unreliable source?][10] These include 28 countries in Europe including the UK, eight countries in Asia including Hong Kong, five countries in Africa including South Africa, nine countries in the Americas including Canada, and two countries in Oceania including Australia.[failed verification][11]

Cultural impact[edit]

Ferrero Rochers in 24-pack boxes being sold during the Christmas Season

Christmas[edit]

Ferrero Rochers are associated with the holiday season during Christmas and New Year. As of 2015, 61% of Ferrero Rochers were sold within the last three months of the year.[8]

90s UK Advert[edit]

In the United Kingdom advert in the 1990s, an advert was based upon a party in a European ambassador's official residence and it has been repeatedly parodied in popular culture since.[12] In 2000, the ambassador’s party commercial was ranked 21st in Channel 4’s poll of the "100 Greatest Adverts".[13]

Hong Kong and China[edit]

Ferrero Rocher chocolates, along with baby formula, are one of the top items smuggled across the border from Hong Kong into mainland China.[14]

See also[edit]

References[edit]

  1. ^ "The Nutella Billionaires: Inside The Secretive Ferrero Family". Forbes. Retrieved 26 March 2021.
  2. ^ "The most memorable TV adverts of the past 40 years". The Telegraph. 7 June 2016. ISSN 0307-1235. Retrieved 26 March 2021.
  3. ^ a b Allen, Lawrence L. (1 January 2010). Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers. AMACOM Div American Mgmt Assn. ISBN 9780814414323.
  4. ^ Caldwell, Zelda (8 May 2018). "How Ferrero Rocher chocolates were inspired by the Virgin Mary". Aleteia.
  5. ^ "rocher - traduction - Dictionnaire Français-Anglais". WordReference.com.
  6. ^ "A Brilliant Idea …". Ferrero Rocher.[dead link]
  7. ^ "Ferrero Rocher". ferrero.ca. Retrieved 14 July 2016.
  8. ^ a b c Sarah Butler (30 October 2015). "Full steam ahead at Ferrero factory as chocolatier eyes No 1 spot in UK". The Guardian.
  9. ^ a b [dead link]"Loynds Ferrero Rocher Type Production Line". Loynds. 29 December 2013. Retrieved 13 July 2016 – via YouTube.
  10. ^ Iyoob, Umar. "Report on Ferrero (Rocher)". Scribd. Retrieved 16 July 2016.
  11. ^ "Ferrero - Worldwide". Ferrero. Retrieved 16 July 2016.
  12. ^ Wood, Zoe (17 November 2009). "Family behind Ferrero Rocher linked to deal with Cadbury". The Guardian. London.
  13. ^ "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 4 August 2019.
  14. ^ Sturzel, Winston (11 January 2018). "Milk and Chocolate SMUGGLING worse than HEROIN smuggling in China!". Serpentza (YouTube channel).

External links[edit]