||The examples and perspective in this article deal primarily with the United Kingdom and do not represent a worldwide view of the subject. (December 2013)|
Ferrero Rocher is a spherical chocolate sweet introduced by Italian chocolatier Ferrero SpA. Introduced in 1982, the chocolates consist of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream including vegetable oil and covered in milk chocolate and chopped hazelnuts. The sweets each contain 73 calories and are individually packaged inside a gold-coloured wrapper. Rocher comes from French and means "rock", after a grotto in the Roman Catholic shrine of Lourdes, reflecting Michele Ferrero's devout faith. It could also be named after Michele Ferrero's mother, Piera Rocher. Ferrero SpA is also known for its Nutella, Kinder Surprise and Tic Tac products.
Milk chocolate 30% (sugar, cocoa butter, cocoa mass, skimmed milk powder, anhydrous milkfat, food additives [lecithin, vanillin]), Hazelnuts 28.5%, Sugar, Vegetable oil, Wheat flour, Whey powder, Low-fat cocoa powder, Salt, Food additives [lecithin, raising agent, vanillin]. Allergen information: contains milk, hazelnut, gluten, soy.
Impact of advertising in the U.K.
In most English-speaking countries, Ferrero has concentrated on advertising the Rocher chocolate that allowed an associated recognition of that company brand name with the other types of Ferrero chocolate. In the United Kingdom in the 1990s, an advertisement series based upon a party in a European ambassador's official residence has been repeatedly parodied in popular culture. The opening voice-over (voiced by UK actor Jonathan Kydd) which goes, "The Ambassador's receptions are noted in society for their host's exquisite taste that captivates his guests", together with the on-screen comments of guests such as "Eccellente" and "Ambassador, with these Rocher, you're really spoiling us", remain widely recognised and quoted in the United Kingdom. The concept of a butler wandering between party guests holding a silver tray with a pyramid of Ferrero Rocher has become a trope and a popular stereotype of diplomacy in general. There has been discussion about the socio-economic targeting of the advertisement and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English, such as in this quotation from the New Statesman:
Within this inner sanctum of the smart set, a distinguished manservant glided silently through the moneyed throng, with a pyramid of golden baubles, perched on a silver salver, offering a huge piled plate of the sweets to the guests at an embassy party.
In all countries where the candy is sold, the ads try to parties and / or formal occasions in which the hosts receive the guests serving them Ferrero Rocher. Ferrero Rocher is traditionally associated with Christmas and New Year. In some countries, due to strict quality policy the Ferrero Rocher is only marketed during winter.
- A Brilliant Idea … Ferrero Rocher.
- Wordreference.com: Rocher
- Ferrero - The most famous products
- The Guardian.
- William Cook (2000-02-14). "Eurochoc". New Statesman. Archived from the original on 2007-10-21. Retrieved 2009-10-30.
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