||This article reads like a press release, or is otherwise written in a promotional tone. (December 2016)|
|Place of origin||Italy|
|Main ingredients||Milk chocolate, hazelnut, sugar, palm oil, wheat flour|
|76.6 kcal (321 kJ)|
|Cookbook: Ferrero Rocher Media: Ferrero Rocher|
The Ferrero Rocher was introduced in 1982 in Europe. Shortly after release production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes. Rocher comes from the French and means rock or boulder; the main grotto at the Lourdes shrine is in the rock of Massabielle.
The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts. Its ingredients are milk chocolate, sugar, cocoa butter, cocoa mass, skim milk powder, butteroil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour, whey (milk), lowfat cocoa powder, sodium bicarbonate (leavening agent), and salt.
The production process is secretive, with no smartphones or notebooks allowed inside, and, as of 2015, few journalists have ever been invited to visit. As of 2015, the production in the Alba factory is 24 million Rochers a day.
The sweet is produced by machinery. The process begins with flat sheets of wafer with hemispheres moving down an assembly line. The hemispheres of the wafers are then filled with Nutella and a whole hazelnut. Next, two of these wafer sheets, one with a hazelnut and one with only Nutella, are clamped together. The excess wafer is cut away producing wafer balls. These balls are then coated with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of chocolate before the chocolate is packaged.
Roughly 3.6 billion Ferrero Rochers are sold each year in over 40 countries.[unreliable source?] These include 28 countries in Europe, 9 countries in the Americas, 9 countries in Asia, 2 countries in the Oceania region, and 2 countries in Africa.[not in citation given] The chocolate is widely available in supermarkets or department stores .[unreliable source?].
Before the 1980s, China had not been exposed to chocolate because the country shut its doors to foreign business. China began letting foreign businesses in, especially the Big Five chocolate companies (Cadbury, Hershey's, Nestlé, Mars, and Ferrero SpA). Ferrero SpA was successful in China. To the Chinese, the gold wrapper may have represented opulence.[unreliable source?]
Ferrero Rochers are associated with Christmas and New Year. As of 2015, 61% of Ferrero Rochers were sold during the last three months of the year.
United Kingdom advertisement campaign
In the United Kingdom in the 1990s, an advertisement series was based upon a party in a European ambassador's official residence and it has been repeatedly parodied in popular culture since. There has been discussion about the socio-economic targeting of the advertisement and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English.
- "Inside Italy's real life 'Willy Wonka' chocolate factory: How world's richest chocolatier invented Ferrero Rocher, Nutella, Kinder and hid secret recipes in Arabic in Cairo to keep them from spies". Daily mail. 2015-11-10. Retrieved 2016-12-25.
- Allen, Lawrence L. (2010-01-01). Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers. AMACOM Div American Mgmt Assn. ISBN 9780814414323.
- "rocher - traduction - Dictionnaire Français-Anglais". WordReference.com.
- "A Brilliant Idea …". Ferrero Rocher.[dead link]
- "Ferrero Rocher". ferrero.ca. Retrieved 2016-07-14.
- Sarah Butler (2015-10-30). "Full steam ahead at Ferrero factory as chocolatier eyes No 1 spot in UK". The Guardian.
- [dead link]"Loynds Ferrero Rocher Type Production Line". Loynds. 2013-12-29. Retrieved 2016-07-13 – via YouTube.
- Iyoob, Umar. "Report on Ferrero (Rocher)". Scribd. Retrieved 2016-07-16.
- "Ferrero - Worldwide". Ferrero. Retrieved 2016-07-16.
- Wood, Zoe (17 November 2009). "Family behind Ferrero Rocher linked to deal with Cadbury". The Guardian. London.
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