Fetish (song)

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"Fetish"
Fetish (featuring Gucci Mane) (Official Single Cover) by Selena Gomez.png
Single by Selena Gomez featuring Gucci Mane
ReleasedJuly 13, 2017 (2017-07-13)
FormatDigital download
Genre
Length3:06
LabelInterscope
Songwriter(s)
Producer(s)
Selena Gomez singles chronology
"Bad Liar"
(2017)
"Fetish"
(2017)
"Wolves"
(2017)
Gucci Mane singles chronology
"Tone It Down"
(2017)
"Fetish"
(2017)
"Lit"
(2017)
Music video
"Fetish" on YouTube

"Fetish" is a song by American singer Selena Gomez featuring guest vocals from American rapper Gucci Mane. The song was written by Gomez, Gucci Mane, Chloe Angelides, Brett McLaughlin, Gino Barletta, Jonas Jeberg, Joe Khajadourian, and Alex Schwartz. Contemporary music critics praised the song, highlighting its experimental nature as well as Gomez's vocals and subsequent artistic growth. The song's music video was directed by Petra Collins and released on July 26, 2017.

Commercially, the song reached the top 10 in Canada, the Czech Republic, Finland, Hungary, Lithuania, Malaysia and Slovakia; the top 20 in Lebanon, New Zealand, the Philippines, Portugal and Spain; as well as the top 40 in Australia, Austria, Denmark, France, Germany, Ireland, Latvia, Norway, Sweden, Switzerland, the United Kingdom and the United States. The song was certified platinum by the RIAA for shifting a million units in the US.

Background and release[edit]

Gomez first teased "Fetish" through a short clip which debuted at the end of the music video for her previous single, "Bad Liar". Before the teasing, it was speculated rapper Gucci Mane would appear as the featured artist on a future release, with Mane confirming the collaboration during an interview with 99 Jamz radio station.[1] Gomez followed with several cryptic images tied to the forthcoming song on her Instagram account.[2] The image for the single cover was shot by fashion photographer Petra Collins, who also lensed her artwork for "Bad Liar". It shows Gomez next to a broken-down car carrying paper grocery bags.[3] The single was released to digital music stores in July 13,[4] while an accompanying "playlist video" premiered on Spotify[5] and on her Vevo channel. The audio video features a shot that focuses on her lips while she performs the song.[6] The single was serviced to US contemporary hit radio on July 25.[7]

Composition and lyrical interpretation[edit]

"Fetish" is a trap-pop ballad[6][8] that contains a beat that blends R&B and electronic music.[9] Its sound has been also described as alt-pop,[10] "hazy" R&B.[11] Lars Brandle from Billboard perceived the presence of auto-tuned effects in its production.[12] Lyrically, the song explores themes of sexuality and sexual desire, in the chorus Gomez discusses the effect attraction has on a lover, while Mane's verse mentions the chemistry between these paramours,[13] with Gomez's breathy vocals pairing around the beats.[14] A writer from Bustle noted that "Gomez admits that while she totally understands why the object of her affection would be a little addicted to her, even when "I push you out," they come running right back."[15]

Critical reception[edit]

Mike Wass of Idolator described "Fetish" as Gomez's "most scandalous" and "most adventurous" offering yet, stating her transformation into "pop's most experimental princess is all but complete." Wass concluded saying Gomez has "come into her own as an artist, confidently dabbling in sub-genres usually reserved for the alt crowd."[10] XXL writer Peter A. Berry felt the "atmospheric, stripped down" instrumental is "perfect for the bedroom," while Mane's verse "adds an extra layer of dopeness."[16] Time's Raisa Bruner called it a "slow-burning, seductive pop song [which] allows Gomez to play with the distinctive textures and rhythms of her voice, developing into a sinuous, alluring track that smartly dispenses with overbearing production, instead focusing in on the star attraction."[17]

Music video[edit]

Background and synopsis[edit]

The music video was directed by Petra Collins and was released on July 26, 2017.[18] The video opens with three shots of what appears to be Gomez soaking wet with her hair dripping seductively over her face in mirror images then shows Gomez in a pale-yellow dress, carrying bags of groceries similar to the song's cover artwork, on a seemingly normal suburban street, in a role that appears to be a beleaguered housewife, as noted by Stereogum.[19] As the video progresses, Gomez takes part in a range of strange activities. Inside a suburban home, the singer is seen soaking wet (similar to the opening shots earlier) in a dining table with water sprinkling as if it is raining, with candles in the scenery. Then she eats soap, finds a broken glass of wine and proceeds to taste one of the broken fragments, puts lipstick over her teeth, ties a rope around her tongue into a bow, inserting her tongue through an eyelash curler and then writhes around on the kitchen floor, while Gucci Mane raps his verse in a smoky lit underground basement.[20][21] The clip ends with a shot of Gomez smiling inside an industrial freezer.[19]

Reception[edit]

Reviewing the clip, Tatiana Cirisano of Billboard felt it "gives off major Virgin Suicides-meets-Wild at Heart vibes."[21] Entertainment Weekly's Nick Romano noted how the image of Gomez's character is "juxtaposed with her sinister obsessions."[22]

The video's stylist Stella Greenspan drew references from Nobuyoshi Araki's photography books and Isabelle Adjani's performance in the 1981 film Possession to achieve a horror-film inspired aesthetic, within a story of a "good girl gone bad". Greenspan told Vogue:

As Selena’s character progresses, so do the clothes—the plain, pale yellow dress is so pretty, and then we see her in the crazier, Simone Rocha dress where she’s wet and you can see her underwear beneath... We wanted her to be autonomous, sexy, and in control of her sexuality, and the fashion played a huge role in that... For example, the Simone Rocha dress worked so well because of the way Simone designs her clothing and views femininity—her dresses are obviously so beautiful, but they also hold an ugliness in them. They’re layered, torn, colorful, and full.[23]

Track listing[edit]

  • Digital download[24]
  1. "Fetish" (featuring Gucci Mane) – 3:06
  1. "Fetish" (featuring Gucci Mane) [Galantis remix] – 3:27

Credits and personnel[edit]

Charts[edit]

Certifications[edit]

Region Certification Certified units/sales
Australia (ARIA)[61] Gold 35,000^
Canada (Music Canada)[62] Platinum 80,000double-dagger
France (SNEP)[63] Gold 100,000*
Italy (FIMI)[64] Gold 25,000*
United States (RIAA)[65] Platinum 1,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history[edit]

Region Date Format(s) Version Label(s) Ref.
Various July 13, 2017 Digital download Original Interscope [24]
United States July 25, 2017 Contemporary hit radio [66]
August 8, 2017 Rhythmic contemporary radio [67]
Various August 23, 2017 Digital download Galantis Remix [25]

References[edit]

  1. ^ Wass, Mike (15 March 2017). "Selena Gomez Recorded A Song With Gucci Mane". Idolator. Retrieved 9 July 2017.
  2. ^ Cirisano, Tatiana (7 July 2017). "Selena Gomez Reveals 'Fetish' Release Date & Gucci Mane Feature". Billboard. Retrieved 8 July 2017.
  3. ^ Trey, Taylor (7 July 2017). "Selena Gomez Shares Artwork For New Gucci Mane Collab 'Fetish'". iHeartRadio. Retrieved 8 July 2017.
  4. ^ "Fetish (feat. Gucci Mane) - Single". iTunes (US). Italic or bold markup not allowed in: |website= (help)
  5. ^ "Selena Gomez - Fetish [Playlist Video]". Spotify. Archived from the original on 28 July 2017. Italic or bold markup not allowed in: |website= (help)
  6. ^ a b Breihan, Tom (12 July 2017). "Selena Gomez – "Fetish" (Feat. Gucci Mane)". Stereogum. Retrieved 12 July 2017.
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  9. ^ "Selena Gomez Teams Up With Gucci Mane For New Single 'Fetish'". Forbes. 12 July 2017. Retrieved 12 July 2017.
  10. ^ a b Wass, Mike (13 July 2017). "Selena Gomez Is All Grown Up & Feeling Herself On "Fetish"". Idolator. Retrieved 13 July 2017.
  11. ^ Erica Russell (10 May 2018). "Selena Gomez Drops Country-Hued New Single 'Back to You'". PopCrush.
  12. ^ "Selena Gomez Shares Her 'Fetish': Listen". Billboard. 12 July 2017. Retrieved 12 July 2017.
  13. ^ Spanos, Brittany (12 July 2017). "Hear Selena Gomez's Seductive New Song 'Fetish' With Gucci Mane". Rolling Stone. Retrieved 12 July 2017.
  14. ^ "Selena Gomez's 'Fetish' Video Is Just A 3-Minute Close-Up Of Her Lips". The Huffington Post. 12 July 2017. Retrieved 12 July 2017.
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  16. ^ Berry, Peter A. (14 July 2017). "Listen to Gucci Mane and Selena Gomez Collab on "Fetish"". XXL. Retrieved 14 July 2017.
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  67. ^ "Top 40 Rhythmic Future Releases". AllAccess Music Group. 8 August 2017. Archived from the original on 4 August 2017. Retrieved 3 August 2017.

External links[edit]