Fiat Strada

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This article is about the 1990s–2000s commercial vehicle. For the 1970s–1980s small car, see Fiat Ritmo.
Fiat Strada
Fiat Strada Pick-Up.JPG
Manufacturer Fiat Chrysler Automobiles
Also called RAM 700 (Mexico)
Production 1996–present
Assembly Betim, Brazil (Fiat Brazil)
Rosslyn, South Africa (Nissan)[1]
Designer Giorgetto Giugiaro
Body and chassis
Class Coupé utility
Body style Two-door coupé utility (pickup)
Layout Front-engine, front-wheel-drive
Platform Project 178
Related Fiat Palio
Fiat Siena
Fiat Albea
Fiat Perla
Engine 1.2-L Fire I-4 (petrol)
1.3-L Fiassa I-4 (petrol)
1.4-L Fire I-4 (petrol)
1.5-L I-4 (petrol)
1.6-L Flex I-4 (petrol)
1.8-L Flex I-4 (petrol)
1.3-L MultiJet I-4 (diesel)
1.7-L TD I-4 (diesel)
1.9-L JTD I-4 (diesel)
Transmission Five-speed manual
Wheelbase 2,718 mm (107.0 in)[2][3][4][5]
Length 4,398 mm (173.1 in) (1996–2001)[2]
4,400 mm (173.2 in) (2001–2004)[3]
4,444 mm (175.0 in) (2004–2009)[4]
4,409 mm (173.6 in) (2009–present)[5]
Width 1,665 mm (65.6 in) (1996–2004)[2][3]
1,664 mm (65.5 in) (2004–present)[4][5]
Height 1,505 mm (59.3 in) (1996–2004)[2][3]
1,559 mm (61.4 in) (2004–2009)[4]
1,564 mm (61.6 in) (2009–present)[5]
Predecessor Fiat Fiorino Pickup (Europe)
Fiat 147 City (Brazil)

The Fiat Strada is a supermini coupé utility produced by the Italian manufacturer Fiat since 1996. It is based on Fiat's world car project, the Palio. It is produced by Fiat Automóveis in Brazil, and has been marketed worldwide, (excluding the United States and Canada mainly because of the market's strong favourtism towards body-on-frame trucks over monocoque car-based vehicles).


Launched in 1996 in Brazil, it was the cargo member of the "178 Project". The Strada was made to replace the City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in).

2001 revision[edit]

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision[edit]

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2-L MPI EL, 1.6-L MPI EL, 1.6-L MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7-L TD EL. Fiat South Africa recently introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6-L ELX model). Both X-Space models are powered by the 1.4-L MPI engine.

In Europe, it is available only with the 1.3-L Multijet 16-V diesel engine with 85 PS and Euro 4 standard emission level.


Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010, for Europe it is not exported. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style[6] with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version[7] (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16-V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the 1.3-L 16-V Multijet unit with 87 PS (64 kW; 86 hp) is also available.[8]

The Strada was relaunched for Italy and other selected European markets in 2012.[9]


Strada Adventure Mk V

In the end of 2013, Fiat unveiled the last facelift of the Strada (as a model year 2014)[10] based on an evolution of the 2009 version; the new Strada introduced new front fascia and new rear lights, and the double-cab version is available with the open rear (suicide-style) doors. Three version are sold in South America: Working, Trekking, and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada is rebadged by Ram Trucks for the Mexican market as the Ram 700; however, unlike the ProMaster and ProMaster City, the 700 does not feature the crosshair grille used by the Ram Trucks brand. There are conflicting reports regarding the introduction of the Ram 700 to the USA and/or Canadian markets.[11][12] [13]


See also[edit]

The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.
  • Fiat Ritmo — an earlier Fiat car which was sold as the "Strada" in some markets
  • Fiat Palio — the recent Strada's base car


  1. ^ "Fiat. Fiat In South Africa". Retrieved 16 July 2010. 
  2. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  3. ^ a b c d "Fiat Strada LX - Ficha técnica". Retrieved 26 May 2013. 
  4. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  5. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013. 
  6. ^ "Nova Fiat Strada Sporting" (in Portuguese). Sobre Carros. Retrieved 26 May 2013. 
  7. ^ "Fiat Strada doppia cabina" (in Italian). Retrieved 1 July 2009. 
  8. ^ "Argentina: Fiat Launches Strada Multijet". Archived from the original on September 15, 2011. Retrieved 8 March 2010. 
  9. ^ "Fiat teams up with an Italian clothing company for special edition Strada". Retrieved 3 March 2012. 
  10. ^ Fiat Strada 2014 (facelift)
  11. ^ "2015 Ram 750 is a Mexican Fiat Strada". AutoEvolution. Retrieved 8 October 2014. 
  12. ^ "Not US Bound: Ram 700 Pickup Truck". AutoTrends. Retrieved 3 November 2014. 
  13. ^

External links[edit]