Fiat Strada

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Fiat Strada
Fiat Strada Pick-Up.JPG
Also calledRam 700 (Mexico)
AssemblyBetim, Brazil (Fiat Brazil)
Rosslyn, South Africa (Nissan)[1]
DesignerGiorgetto Giugiaro
Body and chassis
ClassCoupé utility
Body style2/3-door coupé utility (pickup)
LayoutFront-engine, front-wheel-drive
PlatformProject 178
RelatedFiat Palio
Fiat Siena
Fiat Albea
Fiat Perla
Engine1.2 L FIRE I4 petrol
1.3 L Fiasa I4 petrol
1.4 L FIRE I4 petrol
1.4L FIRE Evo I4 flexyfuel
1.5 L Fiasa I4 flexyfuel
1.6 L Torque I4 petrol
1.6 L E.torQ I4 flexyfuel
1.8 L E.torQ I4 flexyfuel
1.3 L MultiJet I4 diesel
1.7L TD I4 diesel
1.9 L JTD I4 diesel
Transmission5-speed manual
Wheelbase2,718 mm (107.0 in)[2][3][4][5]
Length4,398 mm (173.1 in) (1996–2001)[2]
4,400 mm (173.2 in) (2001–2004)[3]
4,444 mm (175.0 in) (2004–2009)[4]
4,409 mm (173.6 in) (2009–present)[5]
Width1,665 mm (65.6 in) (1996–2004)[2][3]
1,664 mm (65.5 in) (2004–present)[4][5]
Height1,505 mm (59.3 in) (1996–2004)[2][3]
1,559 mm (61.4 in) (2004–2009)[4]
1,564 mm (61.6 in) (2009–present)[5]
PredecessorFiat Fiorino Pickup (Europe)
Fiat 147 City (Brazil)
SuccessorFiat Fullback (Europe)

The Fiat Strada is a supermini coupé utility produced by the Italian manufacturer Fiat since 1996. It is based on Fiat's world car "project 178", the Palio. It is produced by Fiat Automóveis in Brazil, and has been marketed worldwide, excluding the United States and Canada. In Europe the Strada was sold by Fiat Professional division.


Launched in 1996 in Brazil, it was the cargo member of the "178 Project".[6] The Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg (1,543 lb) and a cargo space of 1,770 mm (69.7 in) x 1,314 mm (51.7 in). In Europe the Strada was launched in April 1999[7] with two engine: the 1.2 Fire petrol with 73 hp and the 1.7 turbodiesel with 70 hp.

2001 revision[edit]

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks.

2004 revision[edit]

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm (12 in). This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 PS and Euro 4 standard emission level.


Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010, for Europe it is not exported. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style[8] with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version[9] (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 16-V Ecotec Flex (114 PS). For diesel, the 1.3-L 16V Multijet unit with 87 PS (64 kW; 86 hp) is also available.[10]

The Strada was relaunched for Italy and other selected European markets in 2012.[11]


Strada Adventure Mk V

At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014)[12] based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking, and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.

In 2018 total sales of the Strada in the Brazilian market surpassed 1.4 million of units.[13]



Calendar Year Brazil Argentina Mexico as Ram 700 Since 2015
2007 61,328 1,386
2008 71,929 833
2009 89,968 1,272[14]
2010 116,794 3,292[15]
2011 118.579[16] 7,051
2012 117,455 7,659[15]
2013 122,904[17] 7,225[18]
2014 153,130 5,652[18]
2015 98,631 16,299[18] 8,159[19]
2016 59,449 13,882[18] 3,684[20]
2017 32,659 7,078[18] 3,961[21][22][23][24]
Total 1,843,847

See also[edit]

The 1980s Fiat Ritmo was sold as the Fiat Strada in some markets which did not receive the 1990s Strada described here.


  1. ^ "Fiat. Fiat In South Africa". Retrieved 16 July 2010.
  2. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.
  3. ^ a b c d "Fiat Strada LX - Ficha técnica". Retrieved 26 May 2013.
  4. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.
  5. ^ a b c d "Fiat Strada Trekking - Ficha técnica". Retrieved 26 May 2013.
  6. ^ "FIAT STRADA: LA "WORLD CAR" FIAT TRE ANNI DOPO" (in Italian). FCA EMEA Press comunicati stampa. Retrieved 24 April 1999. Check date values in: |accessdate= (help)
  7. ^ "Fiat Strada lancio europeo" (in Italian). FCA EMEA Press comunicati stampa. Retrieved 29 April 1999. Check date values in: |accessdate= (help)
  8. ^ "Nova Fiat Strada Sporting" (in Portuguese). Sobre Carros. Retrieved 26 May 2013.
  9. ^ "Fiat Strada doppia cabina" (in Italian). Retrieved 1 July 2009.
  10. ^ "Argentina: Fiat Launches Strada Multijet". Archived from the original on September 15, 2011. Retrieved 8 March 2010.
  11. ^ "Fiat teams up with an Italian clothing company for special edition Strada". Retrieved 3 March 2012.
  12. ^ Fiat Strada 2014 (facelift) Archived 2014-05-14 at the Wayback Machine
  13. ^ 1.4 million unit sold in Brazil
  14. ^ Cars Italy (fiat-car-sales_argentina-2007-2008-2009)
  15. ^ a b Cars Italy (Fiat Car Sales Argentina-2010-2011-2012)
  16. ^ Cars Italy (Fiat Car Sales Brazil-2010-2011-2012)
  17. ^ Cars Italy (Fiat Car Sales Brazil)
  18. ^ a b c d e Cars Italy (Sales Argentina)
  19. ^ Autocosmos (Los 30 Vehículos más Vendidos en México Durante 2015)
  20. ^ Cars Italy (Sales México)
  21. ^ El Universal (Los Autos más Vendidos en México de Enero-Mayo 2017)
  22. ^ FCA México (FCA México Reporta Crecimiento en Marzo 2017)
  23. ^ FCA México (FCA México reporta un crecimiento en ventas del 11% en julio 2017)
  24. ^ FCA México (FCA México Reporta el Mejor Agosto en Ventas desde 2008)

External links[edit]