Fidget Cube

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The Fidget Cube is a small hand-held device (known as a fidget toy or stimulator toy) designed by Matthew and Mark Mclachlan, brothers and co-founders of the Colorado-based design studio Antsy Labs.[1] It has sensory tools on all sides: a switch, gears, a rolling metallic ball, a small plastic joystick, a spinning disk, a worry stone, and five buttons.[2] The cube is intended to provide an easy way to occupy one's hands and other senses, particularly for self-soothing or children who have a tendency to 'fidget'.[3][2]

Description of cube sides[edit]

The faces of the fidget cube carry one or two features intended to stimulate different senses. The features include buttons, discs, balls and cogs, switches, joysticks, and dents. The faces are named based on their intended use.[4]

  • Click: One face has five buttons, with one button at each corner and one in the middle of the face, like the "5" side of a standard die. Two of the buttons are silent, two are loud, audible clicks, and the middle button has a quieter click.
  • Spin: A rotatable disc with a small indentation to help to spin the dial. The disc makes a subtle clicking sound as it spins.
  • Roll: Contains captive metal ball (similar to a trackball) and three ridged cogs (similar to a combination lock), all of which can be rotated. The ball also produces an audible click if pressed down upon.
  • Flip: A colored rocker switch. On some fidget cubes when the switch is moved quickly it makes a sound whereas if it moved slowly it does not make a sound.
  • Glide: A joystick similar to those found on some gamepads.
  • Breathe: A (usually oval) indentation approximately 2–3 mm deep. Intended to be used similarly to a worry stone.


In a positive review, The Verge described the cube as "basically a baby toy for adults".[5]

After its 2016 Kickstarter campaign, The Fidget Cube was one of the highest-funded crowdfunding projects[6][7][8] (the tenth-highest-funded Kickstarter project).[9]

See also[edit]


  1. ^ "Are fidget toys legitimately good for your brain, or pseudoscientific snake oil?". Digital Trends. 2017-03-08. Retrieved 2017-05-07.
  2. ^ a b "This bizarre 'fidget' toy can help you focus at work". Mail Online. Retrieved 2017-04-16.
  3. ^ "Fidget Cubes Awkward Relationship to Autistic Stimming". 6 February 2017.
  4. ^ "Fidget Cube". Antsy Labs. Retrieved 2017-08-18.
  5. ^ "The Fidget Cube is basically a baby toy for adults and I love it". The Verge. Retrieved 2017-05-07.
  6. ^ "Fidgeters made this toy one of Kickstarter's most successful campaigns". 12 September 2016.
  7. ^ Guzman, Zack (30 January 2017). "This 24-year-old made $345,000 in 2 months by beating Kickstarters to market".
  8. ^ "The Story Behind Fidget Cube, the $4 Million Phenomenon You Didn't Know You Needed".
  9. ^ "The Fidget Cube hit with shipping delays as knockoffs flood market". Polygon. 2017-01-03. Retrieved 2017-04-15.