Field & Stream
Field & Stream, July 1939
|Based in||New York City|
Field & Stream (F&S for short) is a magazine featuring fishing, hunting, and other outdoor activities in the United States. Together with Sports Afield and Outdoor Life, it is considered[by whom?] one of the Big Three of American outdoor publishing.
Founded in 1895 by John P. Burkhard and Henry Wellington Wack, the magazine has a readership of approximately 1 million. Depending on the season and the availability of information, the magazine may offer advice on bass, birds, deer, trout, rifles and shotguns. The magazine absorbed its chief competitor, Forest and Stream, in 1930.
The magazine also offers tricks, survival tips, miscellaneous facts, and sometimes a recipe. In addition to those departments, each issue contains a few featured articles. Field & Stream once[when?] worked with Dynamix and Sierra On-Line to create hunting and fishing video games, the Trophy Bass and the Trophy Hunting series.
Henry Holt and Company purchased the magazine in 1951. Holt eventually ended up being owned by CBS, which sold their magazines in a leveraged buyout, led by division head Peter Diamandis, to the Times-Mirror Company, which in turn sold their magazines to Time Inc. in 2001. Field and Stream was one of 18 magazines sold to Bonnier Group in February 2007.
While Field & Stream magazine now belongs to Bonnier, the right to use the Field & Stream name on goods and services belongs to a private investment group unrelated to Bonnier or the magazine, while Dick's Sporting Goods owns the rights to the name for Field and Stream retail stores.
In the "Alcoholics Unanimous" episode of the TV series M*A*S*H*, Hawkeye Pierce complains to Trapper John McIntyre, "You've got Field & Stream mixed in with my Joys of Nudity!'" Pierce then proceeds to portentously announce the mock title of an article: "How To Wrap A Grizzly Bear For Mailing".