Fiji Water

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Fiji Water
Fiji Water logo.svg
Country United States
Fiji
Source Artesian aquifer
Type Artesian
pH 7.3 – 7.7[1][2][3][4]
Calcium (Ca) 18
Magnesium (Mg) 15
Silica (SiO2) 93
TDS 222
Website www.fijiwater.com
All values in milligrams per liter (mg/l)

Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji. It is available in 330ml, 500ml, 700ml, 1 liter, and 1.5 liter bottles.[5] According to marketing materials, the water comes from an artesian aquifer in Viti Levu.[5] Fiji Water is headquartered in Los Angeles, California.

History[edit]

Canadian businessman David Gilmour founded Fiji Water under the name Natural Waters of Viti Ltd. in 1996.[6] Stewart and Lynda Resnick's Roll Global (since renamed to The Wonderful Company[7]) acquired Fiji Water from Gilmour in 2004 for a reported US$50 million.[8][9] The Resnicks' holding company also owns Teleflora, POM Wonderful and Suterra.[10]

In 2009, Fiji Water had $85 million in sales.[11]

In late 2010, Fiji Water acquired Justin Vineyards & Winery of Paso Robles, California, in an effort to spread their brand over a wider variety of products. It is best known for producing California style Bordeaux and Syrah wines distributed globally.[12]

In Fiji[edit]

Fiji Water bottles water from Fiji and ships it overseas. The water is sourced from Yaqara, Viti Levu, the largest island of Fiji.

In 2007–2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per liter tax.[13] In December 2008, Fiji Water laid off 40 percent of its staff due to weakening sales.[14]

In November 2010, Fiji deported Fiji Water director of external affairs, David Roth, for "interfering in Fiji's domestic affairs,"[15] leading to the resignation of interim defence and immigration minister, Ratu Epeli Ganilau.[16] Shortly afterwards, an increase in the tax from one-third of a Fiji cent per liter to 15 cents per liter for producers over 15 million liters/month which at that point in time applied only to Fiji Water, led the company to shut down its Fiji Island offices on November 29, 2010. This raise was to raise Fiji Water's tax contribution on to the Fiji Government on the F$150 million (AUD 82 million) they exported each year from F$500,000 to F$22.6 million.[17] The next step for the brand was thought to be a move to New Zealand.[18][19][20] However, after threats from the government to give the well to another company,[21] Fiji Water announced its intent to resume operations and accept the new tax levy.[22]

In December 2010, Fiji Water's Fiji plant had 400 employees.[23] Fiji Water has also established a foundation to provide water filters to rural Fiji communities, many of which lack access to clean water.[24][25]

Controversy with Cleveland[edit]

In 2006, Fiji Water ran an advertisement stating, "The label says Fiji because it's not bottled in Cleveland". This was taken as an insult by the Ohio city's water department.[26] The Cleveland Water Department ran tests comparing a bottle of Fiji Water to Cleveland tap water and some other national bottled brands. Fiji Water reportedly contained 6.31 micrograms of arsenic per litre, whereas the tap water of Cleveland contained none.[26]

A 2015 test of Fiji Water bottled in November 2014, performed and reported by the company, found no contaminants above FDA limits. The reported arsenic level was only 1.2 micrograms per litre, well below the FDA limit of 10 micrograms per litre.[27]

Trump video[edit]

Video of President Donald Trump drinking from a bottle of Fiji water went viral on the internet, and was widely discussed on television[28][29][30] and the media.[31] Many comedians made sport of the situation, e.g., Stephen Colbert,[32] and Trevor Noah.[33] The incident was contrasted with Trump's campaign comments about Marco Rubio's water drinking (Rubio responded via tweet),[30] and was waggishly pronounced a "Watergate".[29][34] Of course, there are those who see it as an excellent product placement and opportunity to promote Fiji Water.[A]

Indeed, short-lived vandalism to this Wikipedia page – which claimed it was 'Trump's official presidential thirst quencher' (and ignoring Trump Water) – was noted on the internet and television.[30][36] Indeed, as well, the previous statement seems unnecessary and vandalistic.

References[edit]

Notes[edit]

  1. ^ "When I talk to big audiences about water I always ask: ‘How many people in the room think the water in the bottle is really from Fiji?’" ... “My impression of Fiji water when I got to Fiji was much different than the impression you would have trying to understand it from back here in the United States where we’re the largest market by far,” Fishman said. “Fiji Water is a little bit of a ridiculous product. No-one ever needs it. It’s a pure indulgence. But in Fiji it has a tremendous economic impact." --Charles Fishman [35]

Citations[edit]

  1. ^ "What is the pH of Fiji Water?". Fiji Water. Archived from the original on June 5, 2016. Retrieved May 14, 2016. 7.7 
  2. ^ "PH of Popular Bottled Water". Fit4Maui.com. Archived from the original on May 2, 2016. Retrieved May 14, 2016. 7.5 
  3. ^ "pH Levels of Bottled Water". Comfy Tummy. Retrieved May 14, 2016. 7.5 
  4. ^ "Is Your Bottled Water Acidic, Neutral, or Alkaline?". Alkalife TEN website. Sang Labs Beverages. Retrieved May 14, 2016. 7.3 
  5. ^ a b "FIJI FAQ". 2009. Archived from the original on April 27, 2010. Retrieved July 2, 2010. 
  6. ^ "Fiji's new tourism icon - Fiji Water". eTurboNews. July 1, 2009. Retrieved June 19, 2016. 
  7. ^ Chloe Sorvino (June 1, 2015). "Billionaires Behind Pom Wonderful, Fiji Water Rename Company". Forbes. Retrieved June 19, 2016. 
  8. ^ Lauren A. E. Schuker (November 30, 2004). "Hollywood couple buys Fiji Water for $63m". The Sydney Morning Herald. Retrieved June 19, 2016. 
  9. ^ Dale Buss (February 17, 2015). "With First Fiji Water TV Ads, Roll Global Polishes Another Brand". Forbes. Retrieved June 19, 2016. 
  10. ^ "Democratic lawmakers call on Senator Feinstein to retract water proposal". CAIVN. 2010. Retrieved February 20, 2010. 
  11. ^ Lauren A. E. Schuker (November 30, 2010). "Island's Tax Increase Gives Fiji Water a Bitter Taste". The Wall Street Journal. Los Angeles. Retrieved June 19, 2016. 
  12. ^ Huffstutter, P.J. (December 6, 2010). "From water – to wine? Fiji Water buys California winery". Los Angeles Times. Retrieved February 7, 2011. 
  13. ^ Fiji government yields to bottled water company pressure, IceNews, Chris Bolwig, July 26, 2008.
  14. ^ Bottled Waters Lose Their Effervescence, Business Week, January 30, 2009
  15. ^ "Fiji Water shuts down business after tax hike". Radio New Zealand International. November 29, 2010. Retrieved August 6, 2011. 
  16. ^ "Ganilau says Fiji Water row behind him quitting regime". Radio New Zealand International. November 18, 2010. Retrieved August 6, 2011. 
  17. ^ "Water works shut down as tax trickle turns into stream". Smh.com.au. November 30, 2010. Retrieved December 18, 2011. 
  18. ^ [1][dead link]
  19. ^ Mara Gay Contributor (November 29, 2010). "Fiji Water Leaves Fiji: 4 Things to Know About the Shutdown". Aolnews.com. Archived from the original on December 2, 2010. Retrieved December 18, 2011. 
  20. ^ Adams, Guy (December 1, 2010). "Mineral water giant pulls plug on Fiji". The New Zealand Herald. Retrieved September 30, 2011. 
  21. ^ "A Bottled-Water Drama In Fiji". Retrieved March 26, 2017. 
  22. ^ "Update: FIJI Water to Reopen December 1". BevNET.com. December 2, 2010. Retrieved December 2, 2010. 
  23. ^ "Union tells workers to value FIJI Water pay". Radio New Zealand International. December 1, 2010. Retrieved August 6, 2011. 
  24. ^ "Fiji Water helps Fiji villages to produce to clean water". Radio New Zealand International. August 30, 2010. Retrieved August 6, 2011. 
  25. ^ "The Story of Bottled Water (2010)". storyofstuffproject=March 22, 2013. Retrieved March 22, 2013. 
  26. ^ a b Cleveland Takes Offense at Fiji Water Ad, The Washington Post, July 20, 2006. Associated Press
  27. ^ "Bottled Water Quality Report" (PDF). Fiji Water. Retrieved 26 March 2017. 
  28. ^ Taylor, Kate (November 15, 2017). "People are freaking out about Trump drinking Fiji Water mid-speech — and the water brand hasn't responded yet". Business Insider. Retrieved November 16, 2017. 
  29. ^ a b Vitali, Ali (November 15, 2017). "Trump has awkward water bottle moment on TV". NBC. Retrieved November 16, 2017. 
  30. ^ a b c "YES, JUST LIKE MARCO RUBIO Here's The Video Of Trump Stopping A Press Conference To Take A Drink Of Water That Everyone Is Talking About". Digg. November 15, 2017. Retrieved November 17, 2017. 
  31. ^ Medrano, Kastalia (November 15, 2017). "Here's Scientific Proof that Trump's Hand Are Too Small ot Hold a Water Bottle Like a Normal Adult". Newsweek. Retrieved November 17, 2017. 
  32. ^ Colbert, Stephen (November 15, 2017). "Stephen Has A Drink For Trump... Or Tries To". The Late Show with Stephen Colbert. CBS. Retrieved November 16, 2017 – via YouTube. 
  33. ^ Noah, Trevor (November 15, 2017). "Trump Struggles Through a Water Break - Hari Kondabolu" (Video). The Daily Show with Trevor Noah, Season 3 (Television program) (25). Comedy Central. 
  34. ^ Walker, Hunter (November 16, 2017). "Marco Rubio has the last laugh after Trump stops statement to drink water". Yahoo.com. Retrieved November 16, 2017. 
  35. ^ The World staff (November 16, 2017). "Politics: The bottled water Trump drank during his press conference came from Fiji. And here's why that matters". Livable Planet. PRI's The World. Retrieved November 17, 2017. 
  36. ^ Zupkus, Kara (November 15, 2017). "Fiji Water's Wikipedia page immediately edited after Trump's water sip". Washington Examiner. Retrieved November 17, 2017. 

Further reading[edit]

External links[edit]