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File:Digital marketing for better brand awareness.jpg

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Digital_marketing_for_better_brand_awareness.jpg(786 × 469 pixels, file size: 33 KB, MIME type: image/jpeg)

Summary[edit]

Description
English: Certain features of digital marketing that contribute in brand awareness are as under.

Ease of access

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.

Effectiveness

Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. “Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand.” Moreover digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.
Date
Source https://www.flickr.com/photos/stefanomaggi/3012758724/
Author Stefano Maggi

Licensing[edit]

Checked copyright icon.svg This image was originally posted to Flickr by stefanomaggi at https://flickr.com/photos/31980599@N07/3012758724. It was reviewed on by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-2.0.

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Date/TimeThumbnailDimensionsUserComment
current19:42, 6 August 2016Thumbnail for version as of 19:42, 6 August 2016786 × 469 (33 KB)GaryrbourdeauUser created page with UploadWizard
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