Filip Tysander

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Filip Tysander
John Filip Tysander[1]

(1985-01-25) 25 January 1985 (age 36)
Alma materUppsala University
  • Businessman
  • Entrepreneur
Years active2011–present
Known forFounder of Daniel Wellington

John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011.[4]


After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University.[5] In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner with a classic Nato watch band.[4] The simplicity of the watch allegedly inspired Tysander to create his own watch brand, named after the Englishman he claimed to have met.[6] Any real evidence of this story ever taking place has never been presented.[7]

Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design.[8] Daniel Wellington grew due to its online advertising strategy and campaigns through social media.[9] Tysander invested $15,000 to start the Daniel Wellington brand. The watches are simple and minimalist, and are best-known for their interchangeable nylon Nato strap and that can also be replaced by a leather or metal strap. In 2011, he sold the first Daniel Wellington Watch. By 2014, Daniel Wellington had sold over one million watches and made $70 million in revenue.[4] In 2016, Daniel Wellington made US$230 million in revenue and $111.5 million in profit.[10] Tysander still maintains 100% ownership of the company.[10]

In 2015, Tysander won the 'Male Star of The Year' Award in the Ernst & Young Sweden Entrepreneur of the Year Awards.[11] He acquired the most expensive penthouse in Stockholm during 2016; purchasing it for $12.8 million.[12] According to Veckans Affärer, Tysander planned to make a major SEK50 million investment in Klarna in 2017.[13][14]

As of 2019, Tysander has an estimated net worth of 2.4 billion SEK ($300 million USD).[15] According to Fokus magazine, he prefers to keep a low profile and avoids most media appearances.[16]

See also[edit]


  1. ^ Filip Tysander at Access date 3 August 2017
  2. ^ "Grown up in Järfälla Access date 3 August 2017
  3. ^ "Here are Sweden's 206 billionaires in 2019". (in Swedish). 12 September 2019. Retrieved 13 June 2020.
  4. ^ a b c BroBible. "How A 31-Year-Old Bro Built A$180 Million Watch Empire in Less Than 5 Years". BroBible. Retrieved 3 July 2017.
  5. ^ "How Filip Tysander Built a Watch Empire Now Worth $180 Million". Retrieved 3 July 2017.
  6. ^ Byttner, Karl-Johan. "This 31-year-old who couldn't afford a Rolex has built a $180 million watch empire in less than 5 years". Business Insider. Retrieved 16 January 2021.
  7. ^ "How Did Daniel Wellington Get So Popular And Why I Will Never Buy One". Horahalus. 20 April 2016. Retrieved 27 January 2021.
  8. ^ "Dezeen Watch Store interview Daniel Wellington founder Filip Tysander". Dezeen Watch Store. 4 April 2014. Retrieved 3 July 2017.[permanent dead link]
  9. ^ Byttner, Karl-Johan. "This 31-year-old who couldn't afford a Rolex has built a $180 million watch empire in less than 5 years". Business Insider. Retrieved 16 January 2021.
  10. ^ a b "Daniel Wellington just posted 1 billion in pure profit – and this guy gets all of it". Business Insider. Archived from the original on 20 October 2018. Retrieved 19 June 2018.
  11. ^ "EY Entrepreneur of The Year – Priser och utmärkelser". (in Swedish). Retrieved 22 June 2020.
  12. ^ "Filip Tysander: From backpacking in Australia to owning Stockholm's most expensive apartment – Umgås". Umgås. 17 August 2016. Retrieved 3 July 2017.
  13. ^ "Daniel Wellington-miljardärens nya satsning: Investerar 50 miljoner i Sveriges hetaste fintech-bolag". Veckans affärer. Retrieved 3 July 2017.
  14. ^ "The self-made millionaire behind the Daniel Wellington watch empire just invested a fortune in Klarna". Business Insider. Retrieved 3 July 2017.
  15. ^ "Allt fler miljardärer i Sverige – 191 svenskar med på topplistan". Dagens industri (in Swedish). 8 December 2018. Retrieved 20 August 2020.
  16. ^ "Filip Tysander – Vägen till klockrikedom – Fokus". Fokus (in Swedish). 26 September 2017. Retrieved 19 June 2018.