Filipino TV

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Filipino TV
Filipino TV logo.png
Filipino TV logo
Launched June 23, 2004; 13 years ago (2004-06-23)
Owned by Ethnic Channels Group
Picture format 480i (SDTV)
Country Canada
Broadcast area National
Headquarters Toronto, Ontario
Formerly called ECG Filipino (2004 - 2005)
The Mabuhay Channel (2005 - 2008)
Website Filipino TV
Bell TV Channel 725
Cogeco Channel 1038
Rogers Cable Channel 869
Shaw Cable Channel 510
Bell Fibe TV Channel 860
Bell MTS Channel 525
Optik TV Channel 2601
SaskTel Channel 246

Filipino TV (FTV) is a Canadian exempt Category B Tagalog language specialty channel and is owned by Ethnic Channels Group (ECG). It broadcasts programming from the Philippines and locally produced Canadian content on a daily basis.

Filipino TV is an entertainment specialty service that airs top rated Filipino content both in Tagalog and in English. In addition, FTV showcases talkshows, religious programming, daily kids' show, fresh daily news from the motherland, Foreign programming aired on FTV will continuously evolve as more partnerships are forged.


New Filipino TV Logo
Logo used while under the name The Mabuhay Channel

In September 2003, ECG was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a specialty channel called Filipino TV, described as "an ethnic Category 21 specialty television service... targeting the Filipino-speaking community."[1]

The channel launched in June 23, 2004,[2] along with 3 other channels from ECG, initially on Rogers Cable. It launched under the name ECG Filipino and featured programming from now-defunct Pinoy Central TV. In late 2005, the channel was renamed The Mabuhay Channel Canada via an agreement with The Mabuhay Channel, a new Filipino channel that had launched in the United States. The Mabuhay Channel was a partnership of five different Filipino broadcasters: ABC Channel 5, NBN Channel 4, IBC Channel 13, CCI Asia Group (ISLA & Juice), and Viva Entertainment. It was created exclusively for Filipinos living abroad by Philippine Multimedia Systems Inc. (PMSI), the only DTH satellite broadcaster in the Philippines.

In August 2008, The Mabuhay Channel was dropped by Dish Network, the only provider who carried the channel in the US. As a result of this, the channel ceased broadcasting and on August 18, 2008. Ethnic Channels Group re-branded the channel yet again this time calling it FTV- Filipino TV.

Coinciding with the launch of Filipino TV, Ethnic Channels announced a partnership with Filipino-Canadian production company Minerva Studio, whereby Minerva would produce several original productions for FTV.[3]

Logo used as Filipino TV (2008-2016)

On November 4, 2014, the CRTC approved Ethnic Channel Group's request to convert Filipino TV from a licensed Category B specialty service to an exempted category B third language service.[4]

In December 2016, the channel underwent a rebranding, introducing a new logo and additional programming including locally produced programming from all provinces.[5]


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