Film Guild Cinema

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The Film Guild Cinema was a movie house designed by notable architectural theoretician and De Stijl member, Frederick Kiesler. It was located at 52 W. 8th St. in Greenwich Village, New York City. It was built in 1929.

Kiesler, in writing about the new design for the cinema, billed it as "The first 100% cinema". The cinema was replaced by the 8th St. Playhouse which, after owner Steve Hirsch died in 1986, was taken over by BS Moss, then United Artists, and finally by City Cinemas, until the cinema closed in the early 1990s. The theater was known for its quirky film festivals and for its nightly midnight movies, most famously, The Rocky Horror Picture Show with the world-famous 8th Street Playhouse Floorshow.[1]

The building was used as the New York location of the Philadelphia TLA Video chain, a video rental store specializing in non-mainstream film until 2004. The building has been vacant since (as of April 2011).

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Coordinates: 40°44′00″N 73°59′56″W / 40.73325°N 73.99885°W / 40.73325; -73.99885