Fine Brothers Entertainment
Rafi (left) and Benny Fine (right) at VidCon 2014
March 19, 1981
June 9, 1983
|Subscribers||32 million (combined across platforms)|
|Total views||6.99 billion|
Fine Brothers Entertainment (FBE) is an American media company, founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983), creators and media entrepreneurs. FBE is best known for their React video series, their several timed-spoiler series, narrative web series, as well as creating a "transmedia" sitcom on YouTube, MyMusic. The Fine Brothers have been creating content since 2004, and FBE has many large digital channels on YouTube (REACT, FBE, FBE2) and Facebook (FBE, FBE Shows, Do They Know It, What Would My Kid Do, and Reverse Ratings), has sold multiple television shows (React to That, Celebs React, Six Degrees of Everything, Emo Dad, and Sing It!), and released their first feature film in 2017 (F the Prom).
The Fine Brothers channel has over 6 billion views and well over 18 million subscribers. They are one of the few companies to have two YouTube channels with over 10 Million Subscribers. Due to a controversy over an attempt to license and trademark the term "React", as well as the names of their series, the Fine Brothers' channels lost hundreds of thousands of subscribers in early 2016. However, the Fine Brothers' channel regained their former subscriber numbers by May 2016.
- 1 Early life and career
- 2 Overview of YouTube career
- 3 YouTube series
- 4 React World controversy
- 5 Filmography
- 6 Accolades
- 7 References
- 8 External links
Early life and career
The brothers grew up in the 1990s in an Orthodox Jewish family in Brooklyn. The Fine Brothers stated that they have been making videos almost their entire life; Benny, being the elder brother, would "rope [Rafi] into making all kinds of weird stuff." New York detailed the two "started recording comedy sketches as adolescents, when they got their first video camera." They spent most of their teen years in Sullivan County, New York. Benny started college at age 15, while Rafi attended Dickinson College for two years before transferring to Hunter College, where he got a degree in film studies. The two began entertaining their friends with short sketches and full length comedies shot with action figures.
The brothers stated that they created a live action feature in 2000 that made its way into comedy film festivals, and that they were planning to create a feature each year, hoping that one feature would soon help the brothers break into Hollywood. Despite winning young filmmaker awards, they soon came to the conclusion that this method would not be the best path, and decided their future would be on the internet, which they viewed at the time as the new film festival. The brothers created their first website in 2003, and uploaded their first web video in 2004. They broke their features into 10-to-15-minute chunks to showcase the feature to an audience. The brothers used their website and early online works as a discoverability tool that would launch them into traditional film. In 2004, the brothers created a feature-length live-action comedy, titled G.I. Joe: The Epic Saga, before beginning to upload more sketch and comedy content onto websites such as MySpace. The duo then moved from Orlando, Florida to Los Angeles, where they continued to upload more videos on their YouTube channel, which was created on June 4, 2007. New York wrote that the two entered the YouTube community as "low-paid video producers for other companies, but kept making their own videos on the side." Their earlier videos contain mature social satire humor.
Overview of YouTube career
The Fine Brothers found success on YouTube where their main channel, TheFineBros (later renamed Fine Brothers Entertainment, and currently FBE), has more than 19 million subscribers and 7.8 billion video views as of May 2019. The Fine Brothers also have a secondary channel, under the name TheFineBros2, launched on May 14, 2009. A third channel was launched on July 22, 2014 under the name React, as a way to expand their React content.
The two soon joined the Maker Studios venture, and stated that after speaking with Shane Dawson about a plan for the project, "we were the head of production and head of creative." The duo ran Maker Studios throughout 2009 and were responsible for the early success and planning for what became known as Multi-channel networks (MCNs)—they have since been vocal advocates for fair treatment of creators by the networks.
On their main channel, the brothers upload a multitude of series, creating some of the most popular scripted, narrative, and unscripted series in web history including their award-winning and notable reaction series. They release behind the scenes content, as well as clips from their news podcast "All We Know" on the secondary channel. On October 16, 2010, they uploaded the first episode of Kids React, the first series in what would later become a notable React franchise on YouTube.
Aside from the popular series that the brothers have directed, produced, and uploaded, the duo also has uploaded popular interactive YouTube videos. The duo's channels are under the YouTube partner program, allowing them to earn money from ad revenues on their videos. The two have also been sponsored by Ford and Comedy Central.
The Fine Brothers have also collaborated in a variety of ways including writing, directing and producing with other popular YouTubers such as Shane Dawson, ShayCarl, and KassemG, along with collaborating with more in many ways including on their YouTubers React show with top channels such as Smosh and PewDiePie.
In December 2013, the duo left Revision3 to sign with Fullscreen though remained vocal about YouTube multi-channel networks, devoting a segment in their update vlog series, Fine Time, discussing how to navigate them.
On April 30, 2014, it was announced that a spin-off of the Fine Bros' React series called React to That was going to be aired on Nickelodeon. The Fine Bros stated in an episode of Fine Time that they plan on continuing to upload YouTube videos consistently, however. The show aired 12 episodes. They also created and host the TV series Six Degrees of Everything that aired on TruTV in 2015. In early 2016, New York detailed that their company employed around 50 people.
The Fine Brothers launched a series titled Kids React on October 16, 2010, the first video being "Kids React to Viral Videos #1 (Double Rainbow, Obama Fail, Twin Rabbits, Snickers Halloween)". The Kids React series features The Fine Brothers, off-camera, showing kids several viral videos or popular YouTubers and having the kids react to the videos.
The series would later lead to spin-offs uploaded on the brothers' channel, featuring teens, elders, staff, adults (including sub-branches college kids, parents, etc.) and YouTubers. Due to the increasing success of the React franchise, the brothers, in collaboration with Nick Cannon, later developed a television series for Nickelodeon, titled React to That. Later on, the brothers launched a separate "React" YouTube channel, with additional reaction-related videos, including remixes of past reaction footage and cast members reacting to video games, among other content.
The Fine Brothers are the creators of MyMusic, a sitcom show funded by YouTube's $100 million original channel initiative. MyMusic features a main ensemble cast of Adam Busch, Chris Clowers, Jack Douglass, Tania Gunadi, Grace Helbig, Lainey Lipson, Jarrett Sleeper, Mychal Thompson and has featured many guest stars, with members of both Kids React and Teens React also appearing. The series has an interactive transmedia aspect, which the Fine Brothers have spoken on, saying "To us, new media should be 'new' – and just not just a passive experience. The ability to create new storytelling elements and new ways to entertain audiences is what is so motivating about being a creator at this time." The show revolves around MyMusic, a company led by CEO Indie (portrayed by Adam Busch) who is portrayed as a stereotypical modern-day hipster. Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years. "The Metal character comes directly from us when we were teenagers. We were metal heads, full-on," as Fine stated. MyMusic has a separate channel on YouTube from the main Fine Brothers channel (MyMusicShow), which had over 381,000 subscribers and 28.9 million video views as of July 7, 2013. MyMusic was nominated for nine Streamy Awards in the 3rd installment of the event, with three of the nominations going to the Fine Brothers. The second season premiered on August 20, 2013.
Other YouTube series
The Fine Brothers have a popular series where they spoil a variety of topics ranging from books to films to video games. The first episode of their Spoiler series, 100 Movie Spoilers in 5 Minutes – (Movie Endings Ruined), was uploaded on YouTube on November 11, 2008. With over 2.7 million video views as of July 28, 2014, the episode is also the most popular of the series. The brothers also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011. The Fine Brothers spoiled 47 years in roughly 6 minutes of the popular series, Doctor Who, and released subsequent sequels in preparations for the premieres of series 8 & 9 respectively. Other TV shows that have had spoiler videos made about them have included Game of Thrones, Breaking Bad, The Walking Dead and Orange Is the New Black. Additionally, the Fine Bros put up a video each month spoiling 50 viral videos that have circulated on YouTube and other sources during the previous month.
Lost: What Will Happen Next?
The Fine Brothers created a show titled Lost: What Will Happen Next?, which is a parody show based on Lost. The show debuted on January 24, 2008, and was the first long-running series on the Fine Brothers channel. The show lasted 19 episodes and ended on November 1, 2010. The show featured several characters from other fictional universes such as the Avatar and Star Wars universe. The Fine Brothers collaborated with Rhett and Link to create a parody song of Lost as well.
React World controversy
On January 26, 2016, the Fine Brothers announced that they would license and trademark their existing React series and let creators create their own react series. In particular, the Fine Bros applied to trademark, among other terms, the term "react", which is used in the title of numerous other YouTube videos unrelated to the Fine Brothers' YouTube channel. The announcement was met with backlash from some of their viewers and fellow YouTube content creators, many of whom believed the Fine Brothers were attempting to prohibit the creation of reaction videos by people unaffiliated with their channel. In response, the brothers promised that they would "not be trying to take revenue from other types of reaction videos, and will not be copyright-striking." However, other YouTubers reported copyright related takedowns of videos containing Fine Bros footage. There were also reports that another YouTube channel had produced "Seniors React" videos just prior to the Fine Brothers' "Elders React" series. The backlash led to a dramatic drop in subscribers, with upwards of 675,000[n 1] accounts collectively unsubscribing from the React and Fine Bros Entertainment channels in protest as of February 22, 2016.
On February 1, the Fine Brothers stated they had rescinded all React trademarks and trademark applications, discontinued the React World program, and released all previous Content ID claims. In addition, the Fine Brothers removed their original React World announcement video, as well as their update video which addressed the initial backlash.
|2008–2010||Lost: What Will Happen Next?|
|2010–present||Last Moments of Relationships|
|2010–2011||Harry Potter Deleted Scenes|
|2010–2011||Lindsay Lohan Needs Real Friends|
|2013, 2016–present||Emo Dad|
|2013–present||Fine Time (originally Update Vlog)|
|2014–present||People vs. Food|
|2014–present||React: Lyric Breakdown|
|2014||Underwater Movie Scenes|
|2015–present||React: Do They Know It?|
|2014–2015||React to That|
|2015||Six Degrees of Everything|
|2017||F the Prom|
This is a list of awards, nominations, recognition and achievements received by the Fine Brothers during their career.
|Year||Nominated work||Category||Award-giving body||Result||Ref.|
|2012||Kids React||Best Viral Video Series||39th Daytime Emmy Awards||Won|||
|Best Variety Web Series||Inaugural IAWTV Awards||Won|||
|2013||Kids React||Best Variety Series||2013 IAWTV Awards||Nominated|||
|MyMusic||Best Interactive/Social Media Experience||Nominated|||
|Best Supplemental Content||Nominated|||
|Kids React||Best Non-Fiction or Reality Series||3rd Streamy Awards||Won|||
|Themselves||Audience Choice for Personality of the Year||Nominated|||
|MyMusic||Audience Choice for Series of the Year||Nominated|||
|Best Comedy Series||Nominated|||
|Best Writing: Comedy||Nominated|||
|2014||Kids React||Best Directing (Non-Fiction)||2014 IAWTV Awards||Nominated|||
|Best Variety Web Series||Won|||
|MyMusic||Best Supplemental Content||Nominated|||
|2016||Elders Gaming||Online Film and Video - Gaming (Channel)||2016 Webby Awards||Won|||
|Kids React||Online Film and Video - Reality||Won|||
|Fine Brothers Entertainment||Online Film and Video - Entertainment (Channel)||Nominated|||
|Do They Know It?||Non-Fiction||Streamy Awards||Nominated|
|Kids React (Daniel Seibert, Jordan Towles, Alyssa Salter, Cara Bomar, Luke Braun, Benny Fine, Rafi Fine)||Editing||Nominated|
- Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Business Insider. Retrieved February 1, 2016.
- Yamberr. "Fine Brothers Live subscriber Count".
- "The Fine Brothers" 2013.
- Court 2013.
- Hathaway 2016.
- Fine Brothers 2013.
- "Viral Hits" 2010.
- Brustein 2014.
- "TheFineBros about".
- "TheFineBros2 about".
- Spangler 2014c.
- Dreier 2013.
- Eördögh 2012.
- Jaworski 2013.
- Hayden 2012.
- Kung 2010.
- WSJ staff 2010.
- O'Neill 2010b.
- Gutelle 2012b.
- Cohen 2013.
- Spangler 2014b.
- Jarvey 2015.
- WSJ staff 2009.
- Christy Choi (May 10, 2011). "Children React to Osama bin Laden's Death". Time. Retrieved July 6, 2012.
- Michael Sullivan (October 20, 2011). "Benny & Rafi Fine: Brothers let 'Kids React' online". Variety. Retrieved September 10, 2012.
- Athima Chansanchai (September 20, 2011). "Kids react to planking: 'Why???'". MSNBC. Retrieved July 6, 2012.
- Athima Chansanchai (February 21, 2012). "Teens react to 'Toddlers & Tiaras': 'This may ruin your child's life'". MSNBC. Retrieved July 5, 2012.
- Hallam 2010.
- O'Neill 2010a.
- "Kids React To Epic Meal Time" 2011.
- O'Neill 2011.
- "Elders React To Skrillex" 2012.
- Fine Brothers 2015.
- Gutelle 2012a.
- Patel 2014.
- Spangler 2014a.
- Votta 2014.
- Baldwin 2011.
- Livingston 2011.
- "Are the Fine Brothers the Future" 2012.
- Kotenko 2012.
- Manarino 2012.
- Ng 2012.
- Dredge 2013.
- Powell 2009.
- Friar 2011.
- Goldberg 2011.
- Weinberger 2009.
- Generous King 2010.
- Swisher 2010.
- "Comedy Duo" 2010.
- Hamedy, Saba (January 26, 2016). "YouTube creators can now make their own 'React' videos, thanks to Fine Brothers Entertainment". Mashable. Retrieved January 30, 2016.
- "trademark: REACT (serial no. 86689364)". www.tmfile.com. Retrieved April 16, 2017.
- Foxx, Chris (February 1, 2016). "Fine Brothers spark fury with YouTube trademark attempt". BBC. Retrieved February 1, 2016.
- Pandher, Gurmeet Singh (January 28, 2016). "React Channel Gets Angry Reactions Due To Their Licensing Plan". The Bitbag. Retrieved January 30, 2016.
- Hamedy, Saba (January 28, 2016). "Fine Brothers react when backlash over 'React' videos licensing gets heated". Mashable. Retrieved January 30, 2016.
- 8-Bit Eric (January 30, 2016). Fine Bros. took down my Reaction Videos. YouTube. Retrieved January 30, 2016.
- LeKevPlays (January 28, 2016). YOUTUBER REACTS TO 8 VIEW VIDEO COPYRIGHT CLAIM. YouTube. Retrieved January 30, 2016.
- Hern, Alex (February 1, 2016). "YouTube network's plan to trademark 'react' sparks backlash". The Guardian. Retrieved February 2, 2016.
- Mooney, Paula (January 31, 2016). "'Fine Bros' YouTube Stars Lose 65,000 Subs – But Gain 23 Million Views Over 'React' Videos Trademark Buzz [Video]". The Inquistr. Retrieved January 31, 2016.
- "Fine Brothers Entertainment 30 days". Social Blade. Makers Studio. Retrieved February 22, 2016.
- "React Channel 30 Days". Social Blade. Makers Studio. Retrieved February 22, 2016.
- Renfro, Kim. "A popular YouTube channel is losing followers by the second after going to war with Redditors". Tech Insider. Retrieved February 4, 2016.
- Fine Brothers (February 1, 2016). "A message from the Fine Brothers". Medium. Retrieved February 2, 2016.
- Yin-Poole, Wesley (February 1, 2016). "The internet reacts to The Fine Brothers' "react" trademark – and it's not happy". Eurogamer. Retrieved February 2, 2016.
- Arlene Paredes (June 28, 2012). "'Kids React To' Viral Videos: Fine Bros. and Kids who Spoke on NSW Bullying Get an Emmy [VIDEO]". International Business Times AU. Archived from the original on July 1, 2012. Retrieved July 6, 2012.
- Daisey Whitney (January 23, 2012). "Fine Bros Win IAWTV Award, Prep for Launch of New YouTube Show". Beet.tv. Retrieved June 25, 2013.
- "Break Out The Award Polish And Kleenex: The IAWTV Award Nominees Are In". New Media Rockstars. November 12, 2012. Retrieved March 23, 2014.
- "PRE-LIVE STREAMY WINNERS ANNOUNCED". Streamys. February 2013. Retrieved February 15, 2013.
- "3RD ANNUAL NOMINEES & WINNERS". Streamys. Retrieved June 25, 2013.
- "2014 IAWTV Awards Nominees & Winners (with links)". International Academy of Web Television. Retrieved March 23, 2014.
- "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
- "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
- "Webby Award winners (with links)". The Webby Awards. Retrieved July 11, 2016.
- "Fine Bros Entertainment Releases Its First Feature, 'F The Prom'". Tubefilter. December 27, 2017. Retrieved April 12, 2017.
- "Are the Fine Brothers the Future of Television?". Business Week. May 3, 2012. Retrieved July 5, 2012.
- Baldwin, Drew (November 1, 2011). "Fine Bros' YouTube Original Channel To Feature Duo's Trademark Interactivity". Tubefilter. Retrieved September 9, 2012.
- Brustein, Joshua (December 15, 2014). "From YouTube's A-List to Hollywood's B-List". Bloomberg Businessweek. Retrieved December 31, 2014.
- Cohen, Joshua (December 2, 2013). "The Fine Brothers Leave Revision3, Partner With Fullscreen". Tubefilter. Retrieved December 5, 2013.
- "Comedy Duo Takes on the Unanswered Questions Of "Lost" (VIDEO)". Huffington Post. March 31, 2010. Retrieved October 1, 2012.
- Court, Michelle (May 27, 2013). "5 Minutes with...The Fine Brothers". New York Report. Retrieved June 25, 2013.
- Dredge, Stuart (August 20, 2013). "Inspired by The IT Crowd, MyMusic season two launches on YouTube". The Guardian. Retrieved August 24, 2013.
- Dreier, Troy (2013). "Spoiler Alert: The Fine Brothers Are Rising Stars Online". Streaming Media. Retrieved May 8, 2013.
- "Elders React To Skrillex And Dubstep Music, Are Mostly Horrified (VIDEO)". Huffington Post. July 5, 2012. Retrieved July 6, 2012.
- Eördögh, Fruzsina (October 19, 2012). "YouTube Networks: An Inside Look At Their Unsavory Business Practices". ReadWriteWeb. Retrieved October 26, 2012.
- Fine Brothers (July 16, 2013). UPDATE VLOG #2. TheFineBros. YouTube. Retrieved December 6, 2013.
- Fine Brothers (May 30, 2015). ADULTS REACT!!!!. TheFineBros. YouTube. Retrieved January 31, 2015.
- Friar, Christine (July 13, 2011). "The Fine Brothers Explain 7 Harry Potter Movies in 7 Minutes (VIDEO)". Huffington Post. Retrieved July 5, 2012.
- Generous King (March 15, 2010). "TheFineBros 'Lost: What Will Happen Next' Parody, John Lock Is A Navi' From Pandora?!". LoyalKng. Retrieved October 1, 2012.
- "The Fine Bros Cover 47 Years of DOCTOR WHO History in 6 Minutes". Collider. April 15, 2011. Retrieved July 5, 2012.
- Gutelle, Sam (November 30, 2012). "New Fine Bros Show To Feature All of Your Favorite YouTubers". Tubefilter. Retrieved December 11, 2012.
- Gutelle, Sam (December 21, 2012). "Want To Be A YouTube Star? YOMYOMF Has You Covered". Tubefilter. Retrieved February 3, 2013.
- Hallam, Carly (October 18, 2010). "Kids React To Viral Videos!". Comedy Central. Retrieved October 1, 2012.
- Hathaway, Jay (February 2, 2016). "How Two of YouTube's Biggest Stars Became Its Biggest Villains Overnight". New York Magazine. Retrieved February 4, 2016.
- Hayden, Erik (March 24, 2012). "8-Bit Don Draper: Mad Men, the Interactive Game". Time. Retrieved October 1, 2012.
- Jarvey, Natalie (March 12, 2015). "The Fine Brothers Head to TruTV With Comedy Series". The Hollywood Reporter. Retrieved February 5, 2016.
- Jaworski, Michelle (February 15, 2013). "The Fine Brothers capture more than just a reaction". The Daily Dot. Retrieved January 31, 2016.
- "Kids React To Epic Meal Time (VIDEO)". Huffington Post. July 11, 2011. Retrieved July 5, 2012.
- Kotenko (August 21, 2013). "Here's why you need to be watching the YouTube breakout hit series 'MyMusic'". Digital Trends. Retrieved August 24, 2013.
- Kung, Michelle (September 24, 2010). "The Fine Brothers on the Evolution of Digital Storytelling". The Wall Street Journal. Retrieved October 1, 2012.
- Livingston, Connor (October 29, 2011). "YouTube expands its exclusive-content drive with 100 new video channels". Techi. Retrieved July 5, 2012.
- Love, Dylan (August 21, 2013). "Internet TV Skeptics Need To Check Out How The Fine Brothers Run Their YouTube Show". Business Insider. Retrieved August 24, 2013.
- Manarino, Matthew (June 27, 2012). "MyMusic: The Fine Bros Bring TV Quality to YouTube [Exclusive]". NewMediaRockstars. Retrieved July 5, 2012.
- Ng, Philiana (February 17, 2012). "Streamy Awards Nominations Announced". The Hollywood Reporter. Retrieved January 20, 2013.
- O'Neill, Megan (December 10, 2010). "The Fine Brothers on Their Hit YouTube Series 'Kids React To Viral Videos' [Interview]". Social Times. Retrieved July 5, 2012.
- O'Neill, Megan (December 21, 2010). "Shane Dawson & The Fine Brothers on YouTube Collaboration & Shane's Christmas Special". Social Times. Retrieved October 24, 2012.
- O'Neill, Megan (November 18, 2011). "The Fine Bros. Launch Kids React Spinoff: Teens React To Twilight". Social Times. Retrieved July 6, 2012.
- Patel, Sahil (April 30, 2014). "Nickelodeon Greenlights The Fine Brothers' 'React to That'". VideoInk. Retrieved January 31, 2016.
- Popkin, Helen A.S. "Fine Bros. help change YouTube, spoil the world!". MSNBC. Archived from the original on May 1, 2012. Retrieved July 6, 2012.
- Powell, Jenni (September 16, 2009). "'SPOILER' ALERT: The Fine Bros. Strike Again". Tubefilter. Retrieved September 9, 2012.
- Spangler, Todd (February 19, 2014). "Nickelodeon Says It's Mulling 'React' TV Series from YouTube's Fine Bros. and Nick Cannon". Variety. Retrieved January 31, 2016.
- Spangler, Todd (April 30, 2014). "Nickelodeon Greenlights TV Series 'ReactToThat' from YouTube's Fine Bros". Variety. Retrieved December 31, 2014.
- Spangler, Todd (July 22, 2014). "YouTube's Fine Bros. Launch 'React' Channel". Variety. Retrieved January 31, 2016.
- Swisher, Kara (January 27, 2010). "Viral Video: Counter-Programming Apple Hype With "Lost" Parody". AllThingsD. Retrieved October 1, 2012.
- The Fine Brothers – Life's Big Questions. SoulPancake. YouTube. May 27, 2013. Retrieved June 25, 2013.
- "TheFineBros about". TheFineBros. YouTube. Retrieved January 31, 2016.
- "TheFineBros2 About". TheFineBros2. YouTube. Retrieved March 30, 2013.
- "Viral Hits with The Fine Brothers". G4TV. March 8, 2010. Retrieved October 1, 2012.
- Weinberger, Jill (February 9, 2009). "A Tangled Web: The Fine Brothers Comment on ABC's Lost Untangled". GigaOM. Retrieved October 1, 2012.
- WSJ Staff (September 20, 2009). "100 TV Spoilers: Emmy Awards Edition". The Wall Street Journal. Retrieved October 1, 2012.
- WSJ Staff (September 21, 2010). "Choose Your Own 'American Idol' Judges With Interactive Experience". The Wall Street Journal. Retrieved October 1, 2012.
- Votta, Rae (July 23, 2014). "The creators of the 'Kids React' series are launching a new YouTube channel". The Daily Dot. Retrieved January 31, 2016.
- As of February 22, 2016. Not including positive subs counts.
- on ' channelYouTube