|Founded||16 March 2007|
|Commenced operations||3 April 2007|
|Hubs||Sultan Abdul Aziz Shah Airport|
Penang International Airport
|Secondary hubs||Senai International Airport|
Sultan Ismail Petra Airport
|Company slogan||Beyond Convenience|
|Parent company||Malaysia Airlines|
|Key people||Mr. Philip See|
Firefly is a Malaysian airline operating flights in Malaysia, Indonesia, Singapore and Thailand. It is a subsidiary of Malaysia Airlines and has its head office in Petaling Jaya, Selangor. Firefly operates from its main hub at Sultan Abdul Aziz Shah Airport in Subang and from its secondary hub at Penang International Airport. The airline's first flight was on 3 April 2007, from Penang to Kota Bharu.
Firefly offers domestic flights from Penang to Langkawi, Kota Bharu, Subang, and to the international destinations Banda Aceh in Indonesia and Phuket in Thailand. Its flights from Subang serve Penang, Langkawi, Alor Setar, Johor Bahru, Kuala Terengganu, Kota Bharu and Singapore.
The airline briefly operated jet aircraft in 2011, offering flights to Kota Kinabalu, Kuching, Sandakan and Sibu from Kuala Lumpur International Airport and internationally to Bandung and Surabaya via Johor Bahru. Domestically, the airline previously served an extensive intra-peninsula connection from its secondary hub in Penang to most major cities in Peninsular Malaysia. It discontinued flights to Kerteh, Kuantan, Ipoh and Malacca from Subang and Singapore. It also discontinued services to destinations in Sumatra (Pekanbaru, Medan, Batam) and to the Thai Peninsula (Koh Samui, Hua Hin, Hat Yai and Krabi). The airline halted its planned expansion to Bengkulu, Jambi and Pangkal Pinang.
- Subang – Sultan Abdul Aziz Shah Airport (Hub)
- Penang – Penang International Airport
- Johor Bahru – Senai International Airport
- Kota Bharu – Sultan Ismail Petra Airport
- Kuantan – Sultan Haji Ahmad Shah Airport
- Alor Setar – Sultan Abdul Halim Airport
- Kuala Terengganu – Sultan Mahmud Airport
- Langkawi – Langkawi International Airport
Firefly started operations with two 50-seater Fokker 50 aircraft. It also took delivery of a third leased Fokker 50 aircraft to expand its services.
On 26 June 2007, Malaysia Airlines signed an agreement for the acquisition of ten ATR 72-500 aircraft with options for ten more (which was exercised), to replace the Fokker 50s. The aircraft started to arrive from 11 August 2008, with five delivered in 2008, five in 2009, four in 2010 and the rest in 2011. All Fokker F50s retired by the end of 2008.
On 25 August 2010, Firefly announced that it would take up four ATR 72s in the option clause of the purchase agreement. On 8 November 2010, Firefly announced an order for 30 Boeing 737-800 aircraft from year-end to 2015 as part of its expansion into east Malaysia initially, and into regional markets in the future. Firefly's first Boeing 737-800 arrived in December 2010 and began its operations on 15 January 2011.
On 16 August 2011, Firefly announced that it would only operate the ATR aircraft from Subang and Penang, and cease its Boeing 737-800 and Boeing 737-400 flights. Jet operations were discontinued in accordance with a restructuring-of-services agreement made between Malaysia Airlines (Firefly's parent company) and AirAsia. On 16 September 2011, Firefly ceased the Johor Bahru – Kuching route. Other Boeing 737 services, including Kuala Lumpur – Kuching, Kuala Lumpur – Kota Kinabalu and Kuala Lumpur – Jakarta, were transferred to Malaysia Airlines in October 2011.
On 18 December 2012, MASwings' parent company, Malaysia Airlines, ordered 36 ATR 72-600s for its subsidiaries. Twenty of the ordered aircraft will be delivered to Firefly while the remaining sixteen will enter service with MASwings.
- "Contact Info." Firefly. Retrieved on 21 April 2016. "Principal Office FlyFirefly Sdn Bhd, Lot R-01, 3rd Floor, CITTA Mall, No: 1, Jalan PJU 1A/48, Ara Damansara, 47301 Petaling Jaya, Selangor, Malaysia."
- "Seletar Airport Prepares for Turboprop Service". aviationweek.com. Retrieved 5 February 2018.
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- "Firefly - Get to Know Our Fleet". fireflyz.com.my.
- "Positioning itself - Carving out its own seat". Archived from the original on 22 May 2011.
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- Firefly to only run turboprop planes The Sun Daily
- flyfireflyz (16 September 2011). "NEWS: FireFly starts cancelling routes to Sarawak".
- Karim, F.N., "Firefly to start services April 2", Business Times, 15 March 2006
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- Official website
- Firefly Latest Timetable
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