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For the Transformers character, see Firetrap (Transformers).

Firetrap is a British clothing company, founded in 1993,[1] specialising in premium menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Fullcircle along with previous brands SC51 and Sonnetti.

Owned by Mike Ashley, Firetrap is now part of the Sports Direct group of global brands like Sondico, Lonsdale, Karrimor, etc.


  1. ^ "Firetrap - About Us". Firetrap. Retrieved 2016-07-14.  About Firetrap

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