FirstMark Capital

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FirstMark Capital
Industry Private Equity
Founded 2008 as FirstMark Capital
Headquarters New York, New York
Key people
Lawrence Lenihan, Jerry Poch, Amish Jani, Rick Heitzmann
Products Venture capital

FirstMark Capital is a private equity firm focusing on venture capital transactions. FirstMark invests in early stage technology companies, frequently as the second institutional investor, and is based in New York City.

Among the firm's areas of focus are:

  • Data and analytics
  • Emerging Internet and advertising
  • Cloud infrastructure software
  • Vertical applications and solutions

The founders of FirstMark Capital are Amish Jani, Richard Heitzmann, Lawrence Lenihan, and Gerald Poch. The founders spun out of Pequot Capital Management in 2008 to establish an independent investment firm.[1][2]

Among the firm's most notable current investments are Pinterest,[3] SecondMarket,[4] Knewton, Lot18,[5] Riot Games,[6] Dashlane,[7] Lumosity,[8] Shopify[9] and BioDigital.[10]

FirstMark, and its predecessor Pequot Ventures, were also investors in Aveksa,[11] Boomi (acquired by DELL,[12] Riot Games (acquired by Tencent Holdings),[13] Netgear (NASDAQNTGR), First Advantage (NASDAQFADV), StubHub (acquired by eBay),[14] Netegrity (acquired by Computer Associates),[15] Flarion (acquired by Qualcomm), OutlookSoft (acquired by SAP AG),[16] Vallent (acquired by IBM) and Navic (acquired by Microsoft).


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