First Love (2010 Thai film)

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First Love
First Love - from Commons.jpg
Directed byPuttipong Pormsaka Na-Sakonnakorn
Wasin Pokpong
Produced bySomsak Tejcharattanaprasert
Panya Nirankol
Written byPuttipong Pormsaka Na-Sakonnakorn
Wasin Pokpong Voraluk Klasukon
StarringMario Maurer
Pimchanok Luevisadpaibul
CinematographyReungwit Ramasudh
Distributed bySahamongkol Film International Co. Ltd.
Workpoint Entertainment
Release date
  • August 12, 2010 (2010-08-12)
Running time
118 minutes
Box office฿85,037,300[1]

First Love, also known as Crazy Little Thing Called Love,[2] (Thai: สิ่งเล็กเล็ก ที่เรียกว่า...รัก, Sing lek lek thi riak wa... rak, lit. "A Little Thing Called Love") is a 2010 Thai romantic comedy film and also a 2011 Asian sleeper hit film starring Mario Maurer and Pimchanok Luevisadpaibul.Distributed by Sahamongkol Film International Co. Ltd. Workpoint Entertainment The story depicts love in the eye of young people who first experience it and how it affects their lives and their inspirations.


Nam is a bespectacled, swarthy girl who has a crush on P'Shone (also known as Shone), a popular student in her high school, but she feels that he is too handsome for her. Helped by her three friends, Nam follows the advice of the guidebook Nine Recipes of Love, which supposedly has the magical power to win affection from the boy of choice. The nine steps require Nam to beautify herself by switching her glasses with contacts, wearing teeth braces, and whitening her skin, as well as secretly leaving a chocolate cake inside Shone's motorbike, though all of them seems futile in attracting his attention. Nam also has an additional pursuit of going to the United States, where her father works; he promises to Nam and her sister a plane ticket for whoever gets the top grade in school.

After getting into a fight with the influential Faye, Nam and her friends are unable to enter the Thai dance club and forced to register in the unpopular English drama club for the school fair. Nam is selected to play Snow White in the titular play, while Shone works as a stage painter. Thanks to the drama, Nam instantly becomes a hot issue within the school, and her popularity further explodes when she is chosen as the drum major of the school parade.

During the second year, Shone's childhood friend, Top, transfers to the school. He falls in love at first sight with Nam and declares his love for her. The shocked Nam does not respond for fear of hurting him, so Top thinks that she accepts the confession. Nam is uncomfortable with the situation, especially when Top kisses her suddenly when the two are attending a friend's birthday party, during which Top shares the story about a promise he made with Shone: that they would never like the same girl. Meanwhile, Nam's increasingly close relationship with Top, Shone, and their associates has distanced her from her three old friends; the four barely talk with each other anymore as they enter their third year.

Unable to repress her emotions, Nam breaks up with Top shortly before the finals, in which she ranks first, making her able to settle in the United States. She then has a tearful reconciliation with her old friends, who help her to do the "10th recipe" of the love guidebook: direct confession. However, to her dismay, Shone reveals that he is dating Pin, a mutual friend. That night, Shone comes home to find out that he is accepted into a trainee program in a professional soccer team, and has to leave for the camp the following morning. He goes into his room and takes out a diary containing all of Nam's photos; Shone has always loved Nam, even before her transformation, but never manages to gain the courage to confess. He leaves the diary in front of Nam's house; at the same time, Nam is shown mourning his rejection in her bedroom.

Nine years later, Nam and Shone have become successful fashion designer and photographer, respectively. Nam returns to Thailand to attend a variety show. She gets a surprise visit by Shone, who reveals that he has been waiting for her after all those years.


  • Mario Maurer as Shone, a 10th grade boy who is a star of the school. He is a son of a retired soccer player of the town who missed his penalty shot which costs the team their national champion title. From that incident, Shone is frequently teased as "the boy whose father missed the penalty shot". Shone nevertheless plays soccer at school although he refuses to shoot any penalty shot and thus is not part of the school team despite his high skills. Shone's other interest is photography; he is good enough to win a contest.
  • Pimchanok Luevisadpaibul as Nam, a 7th grade girl with dark skin, thick glasses, and a school-conformed haircut. She lives with her mother and a younger sister, and helps her mother manage a B&B while her father is working in the States as a Thai cook to support their family. Nam hangs out with three close friends; they are often considered as an unattractive girl group in the school. Nam places average in her class rank; the only subject she is good at is English.
  • Sudarat Butrprom as Teacher Inn, an English teacher in Nam's class who is fighting with Teacher Orn for the heart of Teacher Pon. She is also a caretaker of the school's English drama club, albeit its low popularity among students. She seems to be close to the superintendent that he tasked her to find a replacement drum major, where she chooses Nam. She eventually found love at the end of the story with the new P.E. teacher, after Teacher Pon left the school.
  • Tangi Namonto as Teacher Pon, a P.E. teacher and the coach of the school's soccer team. He is pursued by both Teacher Inn and Teacher Orn, although he seems to show no preference between the two.
  • Pijitra Siriwerapan as Teacher Orn, a caretaker of the school's Thai dance club, which is very popular among female students and is believed to be the pool of all pretty girls in school. She, like Teacher Inn, seems to be flirting with Teacher Pon although she chooses a more subtle way.
  • Acharanat Ariyaritwikol as Top, a new student who enters the school midyear of the 11th grade. He is a childhood friend of Shone. Top instantly replaces Shone as the new star of the school because of his good looks. He is attracted to Nam and decides to ask her out. After Nam breaks up with him, he makes Shone promise not to pursue her.
  • Kachamat Pormsaka Na-Sakonnakorn as Pin, Shone's female classmate and in the same circle of friends. She is appointed as a makeup artist for the English drama club, where she successfully beautify Nam for the school play, Snow White. She once helps prevent Nam from Faye's fish sauce-infused Coca-Cola trap. Pin remains close friend with Shone after high school: he helps her take care of her baby son.
  • Yanika Thongprayoon as Faye, Nam's archenemy. She considered herself a pretty girl and is also pursuing Shone based on the fact that he is a star of the school. However, Pin told Shone about her scheme on Nam and she later pursues Top instead.
  • Front Montgomery as Shone's mother, a soccer mother, married to her husband played by the director of the movie. She encourages her son to play real soccer, and later supports her husband (Former soccer star) through grieving.


Opening on Thailand's Queen's Birthday/Mother's Day holiday weekend of August 12–15, First Love was in third place behind the slapstick monastic comedy Luangphee Teng 3 and Toy Story 3, but rose to second place the following weekend. At last count, First Love had earned around $2.6 million (70+ million baht), higher than expected.[according to whom?]

It was initially televised on ABS-CBN, dubbed in Filipino (Tagalog) on June 5, 2011, and was replayed on June 20 and October 28. The movie re-aired on its movie cable network during the thanksgiving season due to viewers requests at 8pm. It was shown again on March 30, 2012 and June 9, 2012 under free movie block Kapamilya Blockbusters. The full and uncut scenes are aired on its subsidiary network and Filipino-Asian Blockbuster Movie Network on Cable Cinema One.

The movie was released in Shanghai for the 2011 Shanghai International Film Festivals.



The film received generally positive reviews from critics and audiences, despite the average budget.[citation needed] In Thailand, the film placed in 3rd place from its weekend gross in almost a hundred cinemas in Thailand, and then up to 2nd place on the next weekend behind Kuan Mun Ho.[citation needed] The other two movies (including Toy Story 3) simultaneously released with First Love dropped to 3rd and 4th respectively.[citation needed] The film managed to maintain its position in 3rd place the following weekends and stayed inside the top 5 for six consecutive weeks.[citation needed] The film was shown in cinemas for nearly ten weeks (until October 2010), making it one of the longest running movies in the history of Thai cinema.[citation needed] The film grossed a total of $2,659,443, becoming the second highest grossing locally produced film in Thailand.[citation needed]

By early 2011, copies of the film were uploaded on the Internet, with several other countries applying for screening rights.[citation needed]

In the Philippines, the movie made an impact to viewers after it was dubbed in Filipino and shown on free TV on June 5, 2011 on ABS-CBN. It dominated the daytime viewership ratings,[3][4] Just 2 weeks after it was first shown on free TV, on June 20, the film repeated in an afternoon slot. The movie block time slot got the highest rating compared to other programs.[citation needed]

Mario Maurer and Pimchanok Luevisadpaibul, the main stars of the movie, arrived in the Philippines together on August 3, 2013 for their fan conferences on the following day for their endorsement of a local clothing brand.[citation needed]

Due to the film's success in the Philippines, Star Cinema produced and released the Filipino romantic comedy film Suddenly It's Magic which starred Erich Gonzales, Mario Maurer and Pimchanok Luevisadpaibul.[citation needed]


Year Award Category Nominated work Result
2010 Top Awards Best Movie of the Year First Love Won
Best Film Director Puttipong Pormsaka Na-Sakonnakorn & Wasin Pokpong Nominated
Favorite Film Actor Mario Maurer Won
Favorite Film Rising Star Female Pimchanok Luevisadpaibul Won
Best Supporting Actress Sudarat Budtporm Won
8th Starpics Thai Film Awards Best Actress Won
19th Bangkok Critics Assembly Awards Best Supporting Actress Won
Best-Looking Actor Mario Maurer Nominated
Star Entertainment Awards Best Actress Sudarat Budtporm Won
Favorite Actor Mario Maurer Nominated
2011 8th Kom Chad Luek Awards Actress Excellent (Movie) Pimchanok Luevisadpaibul Nominated
3rd Okinawa International Movie Festival Laugh Category Uminchu Prize Grand Prix First Love Won
Thailand Film Festival Awards Film of the Year Won
Actress in a Leading Role Pimchanok Luevisadpaibul Won
Music Field from the Motion Picture of the Year First Love Nominated
20th Supanahongsa Awards Best Actress Pimchanok Luevisadpaibul Nominated
Outstanding Music Composition Award Ground Music Nominated
Music Excellence Award First Love Nominated
MThai Top Talk Awards Top Talk-About Movie Won
Star Couple for 2011 Mario Maurer and Pimchanok Luevisadpaibul Won
21st Thailand National Film Association Awards Best Actress Pimchanok Luevisadpaibul Nominated
Best Original Song First Love Nominated
13th Udine Far East Film Festival Technicolor Asia Award Won
Siam Dara Star Awards Best Film Nominated
Best Director Puttipong Pormsaka Na-Sakonnakorn & Wasin Pokpong Nominated
Outstanding Film Actress Pimchanok Luevisadpaibul Nominated
Rising Star Award for Best Woman Actress Nominated
Seventeen Choice Awards Hottest Man Mario Maurer Nominated


In 2012, it has been announced that First Love will have its sequel and will be produced by the same team however, there are no further announcements yet regarding about the said sequel.

Remake and Adaptation[edit]

In 2019, the movie was adapted into a Chinese web series titled A Litte Thing Called First Love starring Lai Kuan-lin. It broadcast on Hunan TV.[citation needed]


  1. ^ "Box office by Country: First Love Box Office Mojo. Retrieved 2012-06-04
  2. ^ According to film credits.
  3. ^ Santiago, Erwin (7 June 2011). "AGB Nielsen Mega Manila People Ratings (June 3–6): Mara Clara ends on top; Amaya prevails over Guns and Roses". Philippine Entertainment Portal. Retrieved 12 December 2015.
  4. ^ Santiago, Erwin (7 June 2011). "Kantar Media-TNS National Household Ratings (June 3–6): Mara Clara posts its highest rating ever; Guns and Roses debuts strongly". Philippine Entertainment Portal. Retrieved 12 December 2015.

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