|Full name||Fiserv Forum Complex Center|
|Former names||Wisconsin Entertainment and Sports Center (during construction)|
|Address||1111 Vel R. Phillips Avenue|
|Owner||Wisconsin Center District|
|Record attendance||18,412 (February 28, 2020)|
|Broke ground||June 18, 2016|
|Opened||August 26, 2018|
|Construction cost||$524 million |
($565 million in 2020 dollars)
Eppstein Uhen Architects
|Project manager||ICON Venue Group|
|Services engineer||M–E Engineers, Inc.|
|General contractor||Mortenson Construction|
|Milwaukee Bucks (NBA) (2018–present)|
Marquette Golden Eagles (NCAA) (2018–present)
Fiserv Forum (stylized as fiserv.forum) (/ /) is a multi-purpose arena located in downtown Milwaukee, Wisconsin. It is the home of the Milwaukee Bucks of the National Basketball Association (NBA) and the Marquette Golden Eagles men's basketball team of Marquette University.
Despite being one of the premier NBA facilities when completed in 1988, the BMO Harris Bradley Center was one of the oldest active NBA arenas by the end of the Bucks' tenancy in 2018. Only Madison Square Garden in New York City and Oakland Arena in Oakland were older than the Bradley Center; however, both Madison Square Garden and Oakland Arena were substantially renovated during their lifetimes, with Oakland Arena being eventually replaced by the new Chase Center in San Francisco for the 2019–20 season. The funds for the building of the BMO Harris Bradley Center were donated by Jane Bradley Pettit and husband Lloyd Pettit without any provision for the building's long-term capital needs or annual operating expenses. Although the facility was self-sufficient, its tenants, such as the Bucks, were at a disadvantage compared with other NBA teams because of the arrangement.
Former Bucks owner and former U.S. Senator Herb Kohl proposed building a new downtown arena to replace the Bradley Center. There was considerable discussion in the region about the idea of a publicly funded arena and ultimately no resolution was reached. In 2009, Wisconsin Governor Jim Doyle included a provision in the state's capital budget seeking $5 million in state bonding support to renovate the Bradley Center. The Bradley Center's board of directors told state officials that the building needed $23 million in renovations, so they reportedly agreed to raise the remaining $18 million on their own.
On September 18, 2013, then-deputy NBA commissioner Adam Silver toured the arena and said it was a few thousand square feet short of NBA standards, and also lacked numerous amenities. On April 16, 2014, Kohl announced an agreement to sell the franchise to New York City hedge-fund investors Marc Lasry and Wesley Edens. The deal included provisions for $100 million each from Kohl and the new ownership group, for a total of $200 million, toward the construction of a new downtown arena. The NBA then informed the Bucks that the franchise wouldn't be allowed to renew their lease on the Bradley Center, which would expire after the 2017-18 season, and that the team needed to have either a new arena completed or under construction by the beginning of 2018, or the franchise would be bought from Lasry and Edens, then sold to another ownership group, either in Las Vegas or Seattle, which would mean the certain departure of the Bucks from Milwaukee. On July 15, 2015, the Wisconsin Senate approved funding for the new arena by a 21–10 margin, and on July 28, 2015, the Wisconsin State Assembly approved funding by a 52-34 margin. On August 12, 2015, Governor Scott Walker signed the arena spending plan at Wisconsin State Fair Park in West Allis, Wisconsin.
The Milwaukee city council voted 12–3 on September 22, 2015, to approve the plan. The city's Plan Commission gave unanimous conditional approval to the Bucks' general development plans for land in the Park East Corridor on November 23, while acknowledging possible parking problems in the area.
On April 13, 2016, the Bucks signed a 30-year lease to play in the new arena. In addition Marquette University has agreed to lease the arena for its home games, beginning in 2018. Unlike Marquette's previous agreement with the Bradley Center, the lease agreement with Fiserv ends in the spring of 2025, allowing Marquette the option to decide to pursue the building of its own smaller arena for lesser-attended match-ups, and to only utilize the Fiserv Forum for larger rivalry games.
On May 2, 2017, Bucks president Peter Feigin stated that construction of the arena remained on schedule and on budget. Feigin's announcement was from the site of the new arena, after the first roof truss was installed and bolted into place. The roof was officially topped off on August 24, 2017. On August 26, 2018, Fiserv Forum was officially opened in a ribbon-cutting ceremony at the 4th annual Bucks Block Party. The first live event at Fiserv Forum was The Killers with Violent Femmes on September 4, 2018.
The Bucks played their inaugural game at the Fiserv Forum during the preseason against the Chicago Bulls on October 3, 2018, a 116–82 Bucks victory. The Forum's regular-season home opener was played on October 19, 2018, against the Indiana Pacers. The Bucks won, 118–101. The Bucks' first season in the Forum was a great success, with the Bucks finishing the regular season with their first 60-win season since 1980–81. They also went 33–8 at the Forum, the second-best home record in the NBA. On April 14, 2019, the Forum hosted its first NBA playoff game, Game 1 of the first round between the Bucks and the Detroit Pistons. The Bucks won, 121–86.
On December 22, 2019, the Bucks had their 50th consecutive sellout at the Forum, the longest such streak in franchise history, which started on November 16, 2018.
On March 11, 2019, it was announced that the Fiserv Forum would host the 2020 Democratic National Convention from July 13 to 16, 2020. It was later postponed to August 17–20, 2020, due to the ongoing coronavirus pandemic in the United States. On June 24, 2020, it was announced that the convention would be downsized and instead held at the nearby Wisconsin Center.
On February 22, 2020, the Bucks set a new attendance record for the Forum, when 18,290 attended to watch the Bucks play the Philadelphia 76ers. The Bucks won 119–98. This record was broken less than a week later, on February 28, 2020, as 18,412 fans watched the Bucks face off against the Oklahoma City Thunder. The Bucks won 133–86.
On July 11, 2021, Fiserv Forum hosted its first NBA Finals game, Game 3 between the Bucks and the Phoenix Suns. The Bucks won 120–100. On July 20, the Fiserv Forum also hosted Game 6 of the NBA Finals, where the Bucks would clinch their first NBA championship in 50 years, beating the Suns 105-98.
The Bucks have had substanial success at Fiserv Forum since it opened, compiling a regular season record of 87-21 (.805 winning percentage) and a postseason record of 16-3 at the Forum.
Since it's debut, the Forum has gained two notable nicknames; the Four-One-Forum, referring to Milwaukee's area code of 414, and, due in part to the play of Bucks superstar Giannis Antetokounmpo helping to bring fan support to the Bucks franchise, the other nickname some fans and writers have given the Forum is The House That Giannis Built.
Concerts and events
During the Bucks' championship run in 2021, the Deer District hosted viewing parties for fans in the plaza outside Fiserv Forum. As the team got further into the playoffs and into the NBA Finals, additional viewing areas were made on the former site of the Bradley Center, as well as another open area south of the Forum. In the plaza alone, there were over 25,000 fans watching the games, and with the additional viewing areas added, the total figure of fans grew to over 65,000 for the Bucks' Finals-clinching win on July 20, 2021, though the Milwaukee Police Department estimated that the total figure of people in the vicinity of the Deer District was closer to 100,000. According to several sources, the viewing parties during the Bucks' championship run brought in over $58 million in additional revenue for local businesses in and around the Deer District. On September 27, 2021, Fiserv Forum announced that the Deer District would host viewing parties as well for the playoff-bound Milwaukee Brewers.
Planning and design
The Milwaukee Bucks released the first images and details of their vision for the development of a new multi-purpose arena and sports and entertainment district to revitalize downtown Milwaukee on April 8, 2015. The images depicted early conceptual drawings of a new multi-purpose venue and entertainment district that will anchor a new development vision activated by sports, entertainment, residential and office uses. The site, which primarily sits between 4th Street and 6th Street from State Street to McKinley Avenue, will seamlessly link with active development on all sides, including Old World Third Street, Schlitz Park, The Brewery, the Milwaukee riverfront, Water Street and the Wisconsin Center.
Populous and HNTB, two firms from Kansas City, lead the arena design team with participation from Milwaukee firm Eppstein Uhen Architects. The arena is intended to be the focal point of a "live block" zone that includes public space surrounded by both commercial and residential development. Initial renderings of the arena showed a transparent facade and a curved roof and side meant to evoke the water forms of nearby Lake Michigan and the Milwaukee River. "Herb Kohl Way" was unveiled on the plaza outside of Fiserv Forum on August 26, 2018 to pay tribute to the former Bucks owner for his contributions leading up to the building of the arena. The plaza is home to restaurants and a beer garden, where people can gather year-round to watch sporting events on a large, outdoor television. In May 2019, the Bucks announced Fiserv Forum is the central building in the 30-acre development district around the arena newly named "Deer District." In February 2019, Johnson Controls unveiled a three-dimensional statue of their logo placed outside the Fiserv Forum, which can glow in multiple colors at night, and will specifically turn green after every Bucks victory.
It also features a layout and equipment for an NHL/NCAA-regulation ice hockey rink and ice shows such as Disney on Ice, thus it still will be able to host the NCAA Frozen Four as the BMO Harris Bradley Center did in the past in 1993, 1997 and 2006. However, the American Hockey League's Milwaukee Admirals returned to the UW–Milwaukee Panther Arena in the 2016–17 season as they were not approached to play games in the arena. The Bucks are contractually bound not to recruit current tenants of the Panther Arena to move their events to the Fiserv Forum.
Fiserv Forum has the largest symmetric scoreboard in the NBA.
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