|Location||3011 West Grand Boulevard
|Area||486,991 square feet (45,242.9 m2)|
|Architect||Albert Kahn Associates with Joseph Nathaniel French as chief architect|
|Architectural style||Art Deco|
|NRHP Reference #||07000847|
|Added to NRHP||14 October 1980|
|Designated NHL||29 June 1989|
The Fisher Building (1928) is a landmark skyscraper located at 3011 West Grand Boulevard in the heart of the New Center area of Detroit, Michigan. The ornate building is designed in an Art Deco style, constructed of limestone, granite, and several types of marble. The Fisher family financed the building with proceeds from the sale of Fisher Body to General Motors. It was designed to house office and retail space.
Initially, architect Joseph Nathaniel French of Albert Kahn Associates planned for a complex of three buildings, with two 30-story structures flanking a 60-story tower. However, the Great Depression kept the project at one tower.
The Fisher brothers located the building across from the General Motors Building, now Cadillac Place, as General Motors recently purchased the Fisher Body Company. The two massive buildings spurred the development of a New Center for the city, a business district north of its downtown area.
The building's hipped roof was originally covered with gold leaf tiles, but during World War II these tiles were covered in asphalt because it was feared that the reflective surface would attract enemy bombers. After the war, the asphalt could not be removed from the gold tiles without harming them, so they were replaced with green tiles. Since the 1980s, these tiles have been illuminated at night with colored lights to give them a gold appearance. On St. Patrick's Day, the lights are changed to green and, in recent years, to celebrate the NHL playoffs, the tower is illuminated with red lights in honor of the Detroit Red Wings.
In June 2015, Southfield-based developer Redico LLC, in partnership with HFZ Capital Group of New York City and others purchased the Fisher Building and adjacent Albert Kahn Building, plus 2000 parking spaces in two parking structures and three surface lots in New Center for $12.2 million at auction. Redico said the partnership plans to transition the two buildings, which are connected by an underground pedestrian concourse, into what it called a "true urban" mixed-use development, with a mix of office, retail, residential and entertainment uses. The multi-year project has a potential cost of $70 million to $80 million in addition to the purchase price. 
The Fisher Building rises 30-stories with a roof height of 428 feet (130 m), a top floor height of 339 feet (103 m), and the spire reaching 444 feet (135 m). The building has 21 elevators. Albert Kahn and Associates designed the building with Joseph Nathaniel French serving as chief architect. French took inspiration from Eliel Saarinen's Tribune Tower design of 1922, seen in the emphasis on verticality and the stepped-back upper stories. The building is unlike any other Albert Kahn production. It has been called "Detroit's largest art object".
In 1929, the Architectural League of New York honored the Fisher Building with a silver medal in architecture. The opulent three-story barrel vaulted lobby is constructed with forty different kinds of marble, decorated by Hungarian artist Géza Maróti, and is highly regarded by architects. The sculpture on the exterior of the building was supplied by several sculptors including Maróti, Corrado Parducci, Anthony De Lorenzo and Ulysses Ricci.
Designs called for two flagpoles atop the gilt roof. While they were installed, they were essentially unusable as a radio antenna was installed when one of the building's oldest tenants, radio station WJR, leased space in December 1928. On-air hosts often mention that broadcasts originate "from the golden tower of the Fisher Building." This was a requirement of the station's original lease in exchange for a nominal rent. Two other radio stations, WDVD-FM and WDRQ-FM, also have broadcast studios in the building.
In 1970, building employees discovered a storage room sealed with tape. None of the staff knew what the room contained or why it was sealed. When they located the key, they found the flags of 75 nations that apparently were created in 1928 and intended to be flown for foreign visitors.
The building also is home to the Fisher Theatre, one of Detroit's oldest live theatre venues. The theatre originally featured a lavish Aztec-themed interior in the Mayan Revival style, and once had Mexican-Indian art, banana trees, and live macaws that its patrons could feed. After the Depression, the theatre operated primarily as a movie house until 1961. Originally containing 3,500 seats, the interior was renovated into a 2,089-seat playhouse that allowed for more spacious seating and lobbies for patrons at a cost of $3,500,000. The decor was changed to a simple mid-century design (which some feel is now far more "dated" in appearance than the grandiose art deco foyer).[who?] The New Fisher Theatre opened October 2, 1961 and is owned and operated by the Nederlander Organization. It primarily features traveling productions of Broadway shows and hosted numerous out of town tryouts.
- 1961: The Gay Life
- 1962: No Strings, Oliver!
- 1963: Here's Love, Jennie, Hello, Dolly!
- 1964: Foxy, Fiddler on the Roof, Golden Boy, I Had a Ball
- 1965: Pleasures and Palaces, Pickwick, Sweet Charity
- 1966: Pousse-Café, Walking Happy
- 1967: Illya Darling, Henry, Sweet Henry
- 1968: I'm Solomon, Maggie Flynn
- 1969: La Strada
- 1970: Applause, The Rothschilds
- 1973: Seesaw, Gigi
- 1996: Big
Befitting to the Fisher Building's history in association with art, three nationally recognized Fine Art Galleries have occupied space in the structure including the Gertrude Kasle Gallery and London Fine Arts Group.
- Gertrude Kasle Gallery: Located in Suite 310 of the Fisher Building from 1965-1976 was a nationally recognized Fine Art Gallery hosting exhibits for some of the most highly respected artists of the second half of the 20th century including Willem de Kooning, Jim Dine, Helen Frankenthaler, Robert Goodnough, Adolph Gottlieb, Phillip Guston, Grace Hartigan, Ian Hornak, Ray Johnson, Robert Motherwell, Lowell Nesbitt, Claes Oldenburg, Robert Rauschenberg and Jack Tworkov.
- London Arts Group: Located in a large portion of the third floor of the Fisher Building during the 1970s and 1980s, London Fine Arts Group acted as an internationally recognized publishing company assisting in producing limited edition art works for many internationally recognized artists including Yaacov Agam, Karel Appel, Arman, Romare Bearden, Gene Davis, Don Eddy, Alberto Giacometti, Ian Hornak, Lester Johnson, Alex Katz, Richard Lindner, Roberto Matta, Lowell Nesbitt, Robert Rauschenberg, Donald Sultan, Victor Vasarely and Larry Zox.
Fisher Building, New Center One and Walkway from Cadillac Place
- Cadillac Place
- Guardian Building
- New Center Building
- Pewabic Pottery
- List of tallest buildings in Detroit
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In the meantime he had served as chief architect for the Fisher Building...
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Fisher Building – 14th Floor; 3011 W. Grand Boulevard; Detroit, MI 48202-2710
- "GSSEM Service Centers & Council Shops". Girl Scouts of Southeastern Michigan. Retrieved 2014-05-08.
- Fogelman, Randall (2004). Detroit's New Center. Arcadia. ISBN 0-7385-3271-1.
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- Savage, Rebecca Binno and Greg Kowalski (2004). Art Deco in Detroit (Images of America). Arcadia. ISBN 0-7385-3228-2.
- Sharoff, Robert (2005). American City: Detroit Architecture. Wayne State University Press. ISBN 0-8143-3270-6.
|Wikimedia Commons has media related to Fisher Building (Detroit).|
- Fisher Building at Emporis.com
- New Center Council
- SkyscraperPage.com's Profile on the Fisher Building
- Metro Times review of American City: Detroit Architecture
- Boxoffice Magazine 1962 story on Fisher Theatre remodel
- Motion Picture News 1929 Fisher Theatre pictorial