From Wikipedia, the free encyclopedia
Jump to navigation Jump to search, Ltd.
Industry Bookselling, Online shopping
Founded 2004 (2004)
Headquarters Auckland, New Zealand
Key people
Daniel Robertson, Founder, Ben Powels (CEO),
Products Books
Number of employees

Fishpond Ltd. is a New Zealand e-commerce company based in Auckland, New Zealand. It was one of the first major companies to sell books over the Internet in New Zealand. Founded by Daniel Robertson in 2004, is a full-scale online bookstore. It also sells DVDs, music CDs, games and gaming software as well as Toys. In mid 2013, it had nearly 13 millions items in its catalogue, and made 20,000 sales per day.[1] has established a separate website in Australia.


The company is headquartered in Auckland, New Zealand with staff located across Auckland, Christchurch, Melbourne and Perth. It maintains software development centers in Auckland and Christchurch.


  1. ^ Stock, Rob (23 June 2013). "Fishpond baits its hook with more picks". Fairfax New Zealand.