Five Guys at Merritt Island, Florida
|Five Guys Burgers and Fries|
|Genre||Fast casual restaurant|
Arlington, Virginia, United States
|Founders||Jerry Murrell, Janie Murrell|
Number of locations
|Jerry Murrell, Jim Murrell, Matt Murrell, Chad Murrell, Ben Murrell, Tyler Murrell|
|Products||Hamburgers, french fries, hot dogs, soft drinks, milkshakes|
|Revenue||US$ 831.95 million (2016)|
|US$ 92.94 million (2016)|
|US$ 57.68 million (2016)|
|Total assets||US$ 393.29 million (2016)|
|Total equity||US$ 244.48 million (2016)|
Number of employees
Five Guys Enterprises LLC (doing business as Five Guys Burgers and Fries) is an American fast casual restaurant chain focused on hamburgers, hot dogs, and French fries, and headquartered in Lorton, Virginia, an unincorporated part of Fairfax County. The first Five Guys restaurant opened in 1986 in Arlington County, Virginia, and by 2001, the chain had expanded to five locations throughout the Washington, D.C. metro area.
In early 2003, the chain began franchising, beginning a period of rapid expansion. In a year and a half, permits had been sold for over 300 franchised locations. As of 2016, Five Guys had over 1,500 locations open worldwide, with 1,500 locations under development. The company was the fastest-growing fast food chain in the United States, with a 32.8% sales increase from 2010 to 2011.
Five Guys was founded in 1986 by Janie and Jerry Murrell; Jerry and the couple's sons, Jim, Matt, Chad, and Ben, were the original "Five Guys." The Murrells had a fifth son, Tyler, two years later. Today, all five sons, the current "Five Guys", are involved: Matt and Jim travel the country visiting stores, Chad oversees training, Ben selects the franchisees, and Tyler runs the bakery. The first Five Guys was in Arlington's Westmont Shopping Center. Buns were baked in the same center by Brenner's Bakery. This location closed, in favor of another in Alexandria, Virginia, at the intersection of King and North Beauregard Streets, which closed on September 21, 2013.
More followed in Old Town Alexandria and Springfield, Virginia, making five by 2001. Their success encouraged the Murrells to franchise their concept the following year, engaging Fransmart, a franchise sales organization. Former American football player Mark Moseley, who had gone to work for Fransmart after his football career, played a key role in Five Guys' expansion and went on to become the company's director of franchise development after it ended its business relationship with Fransmart. In early 2003, the chain began franchising, opening the doors to rapid expansion which caught the attention of national restaurant trade organizations and the national press. The expansion started in Virginia and Maryland, and by the end of 2004, over 300 units were in development through the Northeast. Over the next few years, the chain rapidly expanded across the entire United States and into Canada, reaching over 1,000 locations by 2012.[needs update]
The first location outside North America opened in the United Kingdom in July 2013, in London on Long Acre in Covent Garden. The chain now has 113 restaurants open across the UK. Five Guys also has locations in the Middle East and has continued to expand in Europe. In late 2017, Five Guys opened its first restaurants in Germany, one in Frankfurt and one in Essen.
Five Guys Enterprises has several affiliated companies that are not part of a consolidated group, but are under common ownership. Five Guys Operations was founded in 2012, and as of 2016, had an estimated $12.3 million in yearly revenue and approximately 259 employees. Five Guys Holdings was founded in 2007. Five Guys Foods UK Limited was incorporated on March 12, 2013. FGE International, FGO International BV, and FG Coöperatief U.A. are based in Amsterdam. FGH International C.V. is located in Bermuda.
The company has a 39,900 square foot headquarters in Lorton, Virginia, overlooking the Occoquan and Potomac Rivers, that was specially designed to convey the corporate brand. According to the architect, "The lobby mimics the typical Five Guys restaurant with red and white tile, tall tables, Freestyle Coke machine and signature peanut boxes."
The Five Guys menu is centered on customisable hamburgers offered with Kraft American cheese or applewood-smoked bacon, customisable kosher style hot dogs (Hebrew National all-beef franks), grilled cheese and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns. The hamburgers come in two sizes: regular and little. The regular comes with 2 patties and the little comes with 1 patty. Fresh-cut French fries are the sole side item, available salted only in "Five Guys style" or seasoned "Cajun style". The customer is also allowed to customise their burger with up to 15 free toppings. In the UK they consist of: Mayo, Lettuce, Pickles, Tomatoes, Grilled Onions, Grilled Mushrooms, Ketchup, Mustard, Relish, Onions, Jalapeño Peppers, Green Peppers, HP Sauce, Bar-B-Q Sauce and Hot Sauce.
Complimentary roasted in-shell peanuts are offered for on-site consumption at most locations, with signage alerting potential customers who may have a peanut allergy. Customers are not allowed to take peanuts outside the restaurant.
For dessert, the chain sells milkshakes available with 10 different mix-ins. Customers can mix and match multiple flavors, and even add bacon to the shake. These mix-ins are: Vanilla, Peanut Butter, Malted Milk, Salted Caramel, Cherry, Banana, Oreo Cookie Pieces and Coffee.
The company experimented with offering coffee, but this was discontinued due to quality concerns. Like other breakfast items, such as the BLT sandwich and bacon, egg and cheese sandwich, coffee is currently only offered in Five Guys's airport locations and its location near McPherson Square station.
Bags of potatoes are sometimes stacked in customer spaces due to an occasional lack of storage space, or, in some franchises, for aesthetic reasons. Restaurants are decorated with white and red checkered tile throughout and generally use wooden tables along with counter-high level seating.
Five Guys has received numerous awards in D.C. area publications, including "Number 1 Burger" by Washingtonian Magazine for seven years. Former US President Barack Obama is reportedly a fan, buying lunch for himself and his colleagues at the Washington Five Guys branch in 2011.
As Five Guys continues to expand into the US West Coast, comparisons have been made with In-N-Out Burger, another generally similar fast food chain. Comparing the two chains in 2011, the Los Angeles Times noted that Five Guys' menu items are generally more expensive than In-N-Out's, they lack drive-throughs that In-N-Out is famous for, and are most often found inside shopping malls. The newspaper still conceded that by pricing its products higher, offering bigger burgers and building larger dining rooms, Five Guys could capitalize on the recent trend of mid-level places that offer more expensive products than fast food but cheaper than fancy restaurants.
In 2011, Five Guys was ranked first in "Fast Food - Large Chains" and "Best Burger" in Zagat's annual Fast Food Survey.
In 2012, Market Force Information, Inc. polled 7,600 fast-food consumers, and Five Guys ranked No. 1 in food quality and taste, service, cleanliness, and atmosphere.
In 2016, Five Guys was ranked first in the burger, steak, chicken and grill category of a Market Force UK survey.
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Five Guys Enterprises, LLC 10718 Richmond Highway, Lorton, VA 22079 USA
- Previous locations include 10440 Furnace Road Suite 205 Lorton, VA 22079, as stated by Contact Us retrieved on October 1, 2012 and archived on September 20, 2012, and 8390 Terminal Road Suite B Lorton, VA 22079 as stated by Contact, archived on November 28, 2006 and retrieved on October 1, 2012.
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