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Type of site
|Online marketplace, Freelance marketplace, Online outsourcing|
|Available in||English, Spanish, French, Dutch, Portuguese|
|Owner||Fiverr International Limited|
|Industry||Freelance marketplace, Online outsourcing, Service catalog|
|Slogan(s)||In Doers We Trust|
|Alexa rank||390 (February 2017[update])|
Fiverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer services to customers worldwide. Currently, Fiverr lists more than three million services on the site that range between $5 and $500.
Fiverr was founded by Shai Wininger and Micha Kaufman on February 1, 2010, and is headquartered in Tel Aviv, Israel. Wininger came up with the concept of a marketplace that would provide a two sided platform for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming. Fiverr’s services start at $5, which is what the company’s name is based on and can go up to thousands of dollars with Gig Extras. Each service offered is called a "Gig".
The website was launched in early 2010 and by 2012 was hosting over 1.3 million Gigs. The website transaction volume has grown 600% since 2011. Additionally, Fiverr.com has been ranked among the top 100 most popular sites in the U.S. and top 150 in the world since the beginning of 2013.
On June 1, 2010, Fiverr received a seed investment of US$1 million from Cubit Investments.
On December 2013, Fiverr released their iOS app in the Apple App Store.
On March 2014, Fiverr released their Android app in the Google Play store.
During August 2014, Fiverr announced that it has raised $30 million in a Series C round of funding from Bessemer Venture Partners, Accel and other investors. The round brings their total funding to date to $50 million.
In November 2015, Fiverr announced that it had raised $60 million in a Series D round of funding, led by Square Peg Capital. The round brings their total funding to date to $110 million. At the same time, the company announced that it was expanding the marketplace to allow sellers the ability to price productized services, known as Gigs, at prices above the original USD $5 minimum.
Function and Demographics
While the Fiverr marketplace may be dominated by millennials (only two percent of sellers are over the age of 55), the company has stated that the rate of sellers aged 55–64 grew 375 percent at the end of the second quarter of 2015, compared with the year before.
Fiverr was especially criticized earlier on for advertising very cheap graphic services. At the end of 2014, Fiverr's Facebook-Page advertisement saying "You're paying too much for design" caused a public outcry. This criticism has been largely resolved, since Fiverr lifted the five dollar base price and began allowing logo designers, graphic artists, voice over artists and other Sellers in Categories across the marketplace, to charge the base prices they set for themselves.
More recently, Fiverr has come under fire for portraying unhealthy living and excesses in work behaviours as ideals to live up to. This criticism began when people on Twitter began posting images of the posters and negative statements about their implied messaging.
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