Fjällräven (Swedish pronunciation: [ˈfjɛlːˈrɛːvɛn], Swedish for Arctic fox) is a Swedish company specialising in outdoor equipment—mostly clothing and rucksacks. Fjällräven was founded in 1960 by Åke Nordin(1936–2013). The original product was an external frame rucksack. The Fjällräven rucksack proved comfortable, durable, and, along with outdoor clothing made from tent fabric, it made the brand well known in just a decade. The company has a strong market presence in the Nordic countries. It is also represented in other European countries, especially Germany. Among its more well-known products are Greenland jackets and various versions of the Kånken rucksack.