Flare (magazine)

From Wikipedia, the free encyclopedia
October 2010 cover
CategoriesFashion magazine
Total circulation
(December 2011)
Final issueDecember 2016 (print)
CompanySt. Joseph Communications
Based inToronto

Flare was a Canadian online fashion magazine in print until 2016. Owned by St. Joseph Communications, it was an online brand until 2021 and was folded into Fashion magazine in early 2023.


Flare was created by Maclean-Hunter publishing in 1979, as a rebranding of Miss Chatelaine magazine. Flare promoted itself as "Canada's Fashion magazine".[citation needed] While cover stories often featured American or international stars, Flare otherwise focused largely on Canadian content and its role in international art, fashion, and media. In addition to runway and street fashion from Canada and abroad, the magazine covered music and entertainment, health and beauty, and feature stories relevant to young Canadian women. Flare celebrated its 30th anniversary on November 5, 2009, with a reception and party at the Royal Ontario Museum.

Flare was the brainchild of Donna Scott, who was assigned by Maclean-Hunter management to two of its magazines, Teen Generation and Miss Chatelaine. Scott concluded the run of both magazines and created Flare, aimed at young career women who, until that time, only had access to American fashion magazines.[citation needed] Under the direction of its first editor, Keitha Maclean, Flare became Canada's first successful fashion magazine.[citation needed] Donna Scott retired from Flare and went on to chair the Canada Council for the Arts. She was named an Officer of the Order of Canada in 1994. Subsequent editors included Shelley Black, Bonnie Fuller, and Suzanne Boyd.[citation needed] The position was last held by Charlotte Herrold.

The print edition of Flare terminated at the end of 2016. Beginning in January 2017, the magazine was to publish online only.[2][3]

On March 20, 2019, Rogers announced a deal to sell the magazine to St. Joseph Communications.[4]

In 2021, Flare became a sub-brand of FASHION magazine and Flare.com content became a pillar on *FASHION's website.[5] In February 2023, the Flare brand was dissolved and content was absorbed into the Culture section of FASHION's website and the Flare.com website was removed.


  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. Archived from the original on July 24, 2012. Retrieved April 28, 2012.
  2. ^ Rogers to make 4 of its magazines online-only by 2017
  3. ^ Alexandra Posadzki (September 30, 2016). "Rogers announces magazine overhaul, will stop printing 4 publications". CTV News. Toronto. Retrieved January 8, 2017.
  4. ^ "Toronto Life owner St. Joseph Communications to buy Rogers magazines". The Globe and Mail, March 20, 2019.
  5. ^ ""Welcome to FASHION with Flare"". FASHION Magazine. St. Joseph's Media. Retrieved 16 November 2023.

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