FlatIron Crossing

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FlatIron Crossing
Flatiron Crossing Village Broomfield.jpg
The Village at FlatIron Crossing Mall
Location Broomfield, Colorado, USA
Coordinates 39°55′59″N 105°07′59″W / 39.933°N 105.133°W / 39.933; -105.133
Address One West FlatIron Crossing Drive, Suite 1083
Opening date August 11th, 2000
Developer Westcor
Management Macerich
Owner Macerich
No. of stores and services 198[1]
No. of anchor tenants 4
Total retail floor area 1,467,566 sq ft (136,341.3 m2)[2]
No. of floors 2
Website Official Website

FlatIron Crossing is an enclosed shopping center in Broomfield, Colorado, anchored by Nordstrom, Macy's, Dillard's, and Dick's Sporting Goods. An outdoor lifestyle center, named FlatIron Village; extends out of the mall's southern side and is anchored by a 16-screen AMC Theatres cinema and several restaurants. Others stores at the mall include Crate & Barrel, Williams-Sonoma, Pottery Barn, H&M, and Old Navy.


FlatIron Crossing opened on August 11th, 2000 after two years of construction, anchored by Lord & Taylor, Galyan's, Foley's, Dillard's, and Nordstrom. The mall's hybrid layout, with an outdoor extension attached to an indoor mall, was unique at opening and was one of the first of its kind in the USA.[3]

In 2001, a propane-powered shuttle bus began circulating passengers free of charge between FlatIron Crossing and its adjacent shopping centers, Flatiron Marketplace and MainStreet at Flatiron. Funded by the Flatiron Improvement District sales tax surcharge, it stopped at 14 points[4] along a 2.6 miles (4.2 km) route used only by pedestrians, bicycles, and the shuttle itself.[5] It ceased operation in 2008,[6] and in 2015[7] portions of the shuttle route were repurposed for the bikeway constructed as part of the U.S. route 36 express lanes project.[8]

Since opening the mall has encountered several setbacks, particularly with the outdoor village area. The outdoor village area was originally populated by independent boutiques poached from nearby Boulder's Pearl Street Mall, alongside a Borders bookstore and several restaurants.[9] An AMC cinema meant to anchor the Village opened more than a year late, leaving the outdoor area without a major draw and causing most of those independent tenants to leave.[10] Structural issues caused by shifting soil beneath the Village caused other tenants to leave soon after, rendering the outdoor mall partially vacant.[3][11] Many of those vacant buildings were demolished not soon after, while the bankruptcy of Borders left the outdoor mall with only the cinema and a handful of restaurants. A planned redevelopment of the village was floated in 2008, including a 140-room hotel, but was canceled in favor of a much more modest overhaul completed in 2013.[12]

Galyan's was acquired by Dick's Sporting Goods in 2004, leading Dick's to convert the FlatIron Crossing store to their own nameplate.[13] Foley's was converted to Macy's in 2005, as a result of the merger between Foley's parent company May Department Stores and Macy's parent Federated Department Stores.[14] 2005 also brought the closure of Lord & Taylor, which closed 32 stores and exited the Western United States in the process.[15] In 2009, The Lord & Taylor building was split into three tenants: Forever 21 on the upper level, and Ultimate Electronics and The Container Store splitting the lower level.[16]

Anchor stores[edit]

Former Anchor stores[edit]


  1. ^ "Store Directory". FlatIron Crossing Mall. Retrieved 2011-02-15. 
  2. ^ "Leasing Information". Macerich. Retrieved 2011-02-15. 
  3. ^ a b Alicia Wallace (2010-08-08). "Broomfield's boon: FlatIron Crossing mall turns 10". Daily Camera. 
  4. ^ "Map of the Zip Shuttle Service". 2005. Archived from the original on February 5, 2005. Retrieved May 13, 2016. 
  5. ^ "The FlatIron Shopping District—Westcor/FlatIron Crossing, Coalton Acres/ Mainstreet at FlatIron, Broomfield Village/Flatiron Marketplace". bestworkplaces.org. Retrieved May 13, 2016. 
  6. ^ Davidson, Michael (December 14, 2008). "Zip shuttles to park at year's end". Colorado Daily. Boulder, Colorado. Retrieved May 13, 2016. 
  7. ^ Turner, Kimberli (June 20, 2015). "First leg of U.S. 36 bikeway to open on Bike to Work Day". Broomfield Enterprise. Broomfield, Colorado. Retrieved May 13, 2016. 
  8. ^ "The Denver-Boulder Bikeway: It's Already 70% Done. Finish It." (PDF). Build the BikeWay. Retrieved May 13, 2016. Shared With Zip Shuttle 
  9. ^ http://extras.denverpost.com/business/biz0524h.htm
  10. ^ http://www.coloradodaily.com/ci_13056893
  11. ^ "Shifting Soil At FlatIron Crossing Has Shops Unsettled". The Denver Channel. December 12, 2006. 
  12. ^ Alicia Wallace (April 9, 2013). "Broomfield's FlatIron Crossing signs new tenants including 2nd & Charles, White House Black Market". Daily Camera. 
  13. ^ http://www.deseretnews.com/article/595072078/Dicks-Sporting-Goods-to-buy-Galyans-for-305-million.html?pg=all
  14. ^ http://money.cnn.com/2005/02/28/news/fortune500/federated_may/
  15. ^ https://www.nytimes.com/2003/07/31/business/lord-taylor-to-shut-stores-and-cut-jobs.html
  16. ^ http://www.broomfieldenterprise.com/news/ci_12974675

External links[edit]