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|Founder(s)||Peter Sunde and Linus Olsson|
|Slogan(s)||We aim to make people share money on the internet.|
Flattr is a project started by Peter Sunde and Linus Olsson. Users are given the choice to pay any monthly donation (provided a minimum of 2 euros) which is then split equally among websites, pages or service accounts they selected using a flattr button. This is comparable to an Internet tip jar. The word "flattr" is used as a verb, to indicate payments through the Flattr system. Upon clicking a Flattr button, users are logged in to the Flattr site, thus said to be "flattring" the page they are on. Sunde said, "We want to encourage people to share money as well as content."
In the beginning of the service, Flattr itself takes 10% of all the users' monthly flat rate, although this fee may be reduced in the future.
On 28 April 2011, Flattr announced by email that they would not require users to flattr others before they could be flattrd themselves, starting from 1 May 2011.
As the service relies on network effect to prove useful, it is necessary that users join and have the opportunity to flattr and be flattr'd. A wide number of platforms are supported including WordPress, Blogger, and Joomla among many others. To foster faster adoption, including on sites that may not natively support Flattr, a Firefox plugin, Överallt ("everywhere" in Swedish) has been developed. It allows the equipped browsers to parse a simple plain-text tag (
[Flattr=ID]) and replace it inline with the Flattr widget. This extends the range of Flattr, so that not only sites that support Flattr, but all sites, can have Flattr buttons.
For real-world or non-web content
Flattr can also be used for micro-donations to offline content, including those which are non-computer based, by way of mobile device recognition of QR codes. A number of existing services exist to allow for the "flattr-ing" of non-web-based content, including offline content, using many smartphones' capability of recognizing physical QR codes. Utilizing QR codes attached to Flattr buttons allows for donations to the specific physical or non-web-based item of choice.
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