Flavia Beverage Systems

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FLAVIA is a hot beverage system that prepares single servings of coffee, tea, and hot chocolate drinks. The brand is owned by Mars Drinks, a division of Mars, Incorporated, and competes with Keurig's K-Cup system. FLAVIA launched its first brewer in 1984[citation needed].

FLAVIA claims its patented technology brews drinks in a single serve "Fresh Pack" which means that the pack is the actual brewing chamber[citation needed]. Then the drink pours directly from the packet into the cup rather than through a common channel so that each drink is not tainted by the previously brewed drink. Used packs are collected in a tray that is then emptied periodically when prompted.

The Fresh Packs are foil-sealed, thus protecting the ground coffees and teas from oxygen and moisture. FLAVIA markets several different machines, such as large coin-operated machines and small portable machines designed for home use.


Flavia coin-operated machine
  • 1982 The first Filterpack was manufactured in Basingstoke, UK
  • 1992 Launch in Japan
  • 1996 Launch in US
  • 1997 Launch in Canada
  • 2005 FLAVIA Fusion home system launched in the US
  • 2007 FLAVIA launches the Creation 400 for the US and UK
  • 2009 FLAVIA undergoes a brand refresh with a new logo and the Think Fresh! tagline
  • 2010 Mars Drinks acquire Alterra Coffee Roasters and launched The Bright Tea Company.

Awards and achievements[edit]

In February 2006, the Flavia Fusion drinks station earned the Good Housekeeping Seal.

See also[edit]

External links[edit]