Krishna D.K. |
Raj Nidimoru |
Reef Karim |
|Music by||Leslie Lewis|
|Edited by||Frank Reynolds|
Flavors is a 2003 romantic comedy film concerning Indian immigrants in America. It was part of the first wave of cinema from the Indian diaspora. The film gained cult status over time, amongst the NRI (Non Resident Indian) audience.
Flavors tells the stories of 13 different main characters in 5 parallel story lines. The marriage of NRI Rad (Anupam Mittal) to his American fiancée (Jicky Schnee) brings his family to the US where they quickly adapt to American ways. Meanwhile, Kartik (Reef Karim), tries to maintain a long distance relationship with his friend Rachna (Pooja Kumar) and bored housewife Sangita (Sireesha Katragadda) is neglected by her workaholic husband (Gaurang Vyas).
Flavors was an official selection at the Cairo International Film Festival, the Hamptons International Film Festival, the Milan Film Festival, the Hawaii International Film Festival, the Bangkok International Film Festival, the San Francisco International Film Festival, the Asian American International Film Festival and the Mumbai Film Festival.
Flavors received mostly positive reviews form critics. Vivek Kumar of Rediff said that "Filmmaking is all about captivating your audience; it is the business of filmmaking and Flavors succeeds in this business venture." Screen called it "innovative" and "entertaining" while Dave Kehr of the New York Times termed it "bright, good-spirited and blissfully short".
In India, Flavors averaged ₹125,000 (US$1,700) per print and was the second top grosser in metro theatres for its opening week behind Vaastu Shastra. In the US, the film grossed around $150,000 on 14 screens.
For their work on Flavors, Nidimoru and Krishna DK received a nomination for Best Emerging Directors at the Asian American International Film Festival in New York. The film also won the President Award at the 2003 Fort Lauderdale International Film Festival. Pooja Kumar received the Screen Actors Guild Emerging Actor Award for her performance.
- "FLAVORS: A slice of many lives". Rediff. 15 July 2004. Retrieved 6 January 2010.
- Vivek Kumar (22 July 2004). "Flavours of a second coming". Rediff. Retrieved 6 January 2010.
- "Controversial Dutch filmmaker". Screen. 12 February 2004. Retrieved 6 January 2010.
- Dave Kehr (16 July 2004). "Bollywood Discovers New Jersey's Subplots". New York Times. Retrieved 6 January 2010.
- "Flavors". Box Office Mojo. Retrieved 6 January 2010.
- Bala Subramanyam. "Interview with Raj Nidimoru and Krishna DK". Idle Brain.com. Retrieved 6 January 2010.
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