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Swift Response

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Swift Response, LLC
Private
IndustryChemical industry
FoundedFebruary 28, 2011; 8 years ago (2011-02-28)
Founder
  • Phil Swift
  • Alan Swift
Headquarters,
U.S.
Area served
United States
Key people
Phil Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
Number of employees
100 (2019)
Websiteflexsealproducts.com

Swift Response, LLC is an American company specializing in adhesive bonding products based in Weston, Florida.[1] It was incorporated on February 28, 2011, by Philip (Phil) and Alan Swift.[2] As of August 2019, the company employs 100 people led by chief executive officer Phil Swift.[1] Swift Response's products include Flex Seal, Flex Shot, Flex Tape, Flex Glue, and Flex Mini. Consumer Reports accredited its primary product, Flex Seal, in 2012.[3]

Products[edit]

Swift Response makes a line of adhesive bonding products that are based around the concept of liquid rubber.[4] Flex Shot was released as an alternative to a caulk gun.[5] Flex Tape was released as a waterproof tape.[6] Flex Glue was released as a fix-all adhesive.[7] On March 8, 2019, they released Flex Minis.

Advertising[edit]

Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Swift Response has become famous for its television advertising. Spokesperson Phil Swift has gained attention by doing extraordinary things in commercials, such as sawing a boat in half and then repairing it with Flex Tape.[8]

Since 2013, Swift Response has sponsored NASCAR Xfinity Series team JD Motorsports,[9] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[10] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[11]

In popular culture[edit]

Swift Response gained much attention when in 2017, YouTube personality JonTron uploaded a video focusing on the humorous aspects of Flex Seal infomercials, which soon became the most viewed video on his channel. On December 2, 2018, JonTron released a second video about the Flex Seal line of products, in which he collaborated with Phil Swift and others from Swift Response.[12] Flex Tape grew in popularity on the Internet in 2018, especially in meme form.[13]

References[edit]

  1. ^ a b Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". The Business Journals. Retrieved September 29, 2019.
  2. ^ "Electronic Articles of Organizaton For Florida Limited Liability Company". Sunbiz.org. February 28, 2011. Retrieved September 29, 2019.
  3. ^ "Flex Seal Review – Does It Work?". Consumer Reports. June 2012. Retrieved May 26, 2018.
  4. ^ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". Cleveland Hall Design. Retrieved May 19, 2018.
  5. ^ "Flex Shot Review 2015: Does It Work?". Waffles At Noon. April 8, 2015. Retrieved May 26, 2018.
  6. ^ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". The Front Page Online. Retrieved May 26, 2018.
  7. ^ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". Inside Edition. April 30, 2018. Retrieved May 26, 2018.
  8. ^ "Are the Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together". Inside Edition. September 21, 2017. Retrieved May 19, 2018.
  9. ^ "Flex Seal returning to JDM for sixth season". Jayski's Silly Season Site. ESPN. January 31, 2018. Retrieved May 19, 2018.
  10. ^ "Sponsor Search Page". Racing Reference. Retrieved May 26, 2018.
  11. ^ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. Retrieved May 26, 2018.
  12. ^ Ned. "JonTron's 'Flex Tape' Videos Are Pure Internet Glory". KFMW. Retrieved April 20, 2019.
  13. ^ Creamer, Ryan (June 27, 2018). "Flex Tape Memes Will Plug Up The Hole in Your Soul". CollegeHumor. Retrieved April 20, 2019.