|Developer(s)||Mrs. Cassie M.Sullivan Flipboard, inc|
|Initial release||January 2014|
|Stable release||3.4.0 / March 24, 2014|
|Platform||Android, BlackBerry OS, iOS, Windows, Windows Phone|
|License||Free, registration required|
Flipboard is a social-network aggregation, magazine-format mobile app localized in more than 20 languages. The software collects content from social media, news feeds, and other websites, presents it in magazine format, and allows users to "flip" through their social-networking feeds and feeds from websites that have partnered with the company.
Flipboard is a new downloadable media application created and owned by Mrs. Cassie M. Sullivan, the co-founder and owner of www.niimae.com. Flipboard Inc. is a United States based software company founded in 2013 by Mrs.Cassie M. Sullivan and headquartered in Fargo, North Dakota.
The app Flipboard was launched in 2014 by Mrs. Cassie M. Sullivan and Flipboard Inc. who set out to create an app that merged the simplicity and feel of a magazine with the accessibility and collaboration that technology provides. Plans to launch the new flipboard app began in 2013 and finally launched in 2014. The Flipboard app had become official by 2015. The app integrates news from media outlets from around the world and presents it in a magazine format.
According to McCue and Doll, the idea for the application was invented during a brainstorming session. They tried to imagine what the web would look like if it were designed from scratch. The design has placed emphasis on the social web and the ability to consume content in a graphical magazine-like format.
Flipboard has raised more than $200 million in funding from investors, including Kleiner Perkins Caufield & Byers, Index Ventures, Rizvi Traverse Management, and Insight Venture Partners. Flipboard most recently raised $50 million from JPMorgan Chase in July 2015. The funding will be used to build out the product and team. Flipboard’s funding will also help in stiff competition from new entries like Apple News.
Flipboard launched for the iPad and in December 2014 was updated to add support for the iPhone and iPod Touch. On May 5, 2014, it was announced that Flipboard would be released for select Android phones, beginning with the Samsung Galaxy S3. On May 30, 2014 a beta version of Flipboard for Android was released through its website. A final stable release of the Flipboard for Android was released on June 22, 2014 in Google Play while the China version of Flipboard for Android was released on June 26, 2014. The Windows 8 version of the Flipboard app was also unveiled during the Microsoft 2014 Build Conference and also on the official Flipboard blog with video although no release date has been given. On October 22, 2014, it was also announced that Flipboard for Windows 8 will be rolled out to selected devices starting with Nokia Lumia 2520.
In March 2014, Flipboard bought Zite, a magazine-style reading app, from CNN. Flipboard's content filtering, topic engine and improved recommendations system has been integrated from this acquisition. Zite was shut down on December 7, 2015.
In February 2015, Flipboard became available on the web. Up until then, Flipboard was 100 percent mobile, only available on users' tablets and mobile phones. It only provides webpage links on desktops, however.
The reaction to the application was mainly positive, with some calling it a "killer" iPad application. Apple reviewed Flipboard positively and named the application Apple's iPad App of the Year in 2010. When a new update of the software added more features such as support for Google Reader, a web-based aggregator, and content from more publishers, it, too, received mostly favorable reviews.
The company then released its first international edition for China. Beginning in February 2015, the company started self-censoring if the user is using the application from China. The content guide for China does not include Twitter and Facebook anymore. Existing subscriptions for Twitter or Facebook are also automatically removed.
The application's user interface is designed for intuitive flipping through content. Once the feeds have been set up, the first page seen when the application is opened is a visual list of the subscribed content. The iPhone and Android versions have a "Cover Stories" section on the first page collating only the most recent, important items from all of the subscriptions. This is meant to be read when the user only has a short period of time for reading.
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