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|Developer(s)||Mike McCue and Evan Doll|
|Initial release||July 21, 2010|
|Platform||Android, iOS, Windows, Windows Phone|
|License||Free, registration required|
Flipboard launched in July 2010 as the world's first social magazine, where content from social networks, publishers, online sources and photo sharing sites could all be accessed in one place. Since its launch the mobile app has won dozens of awards for design and mobile innovation, including iPad app of the year. The service collects content from social media, news feeds, and other websites, presents it in magazine format, and allows users to "flip" through the articles, images and videos being shared. Readers can also save stories into Flipboard Magazines. As of March 2016 there have been 28 million magazines created by users on Flipboard.
Available for mobile devices via all major app stores or at www.flipboard.com, Flipboard is free and localized in more than 20 languages. The company is headquartered in Palo Alto, California with offices in New York, Vancouver and Bejiing.
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Flipboard, originally designed for Apple's iPad, was launched in 2010 as the world's first social magazine. Partnering with publishers and integrating Twitter feeds, the team set out to build a single place to read and share the stories that matter. Later that year Flipboard launched on the iPhone and shortly there after on Android devices.
According to McCue and Doll, the idea for the Flipboard emerged after 3 months of brainstorming where they imagined what the web would look like if it were designed from scratch, taking into account that advancements of social media, touch screens and mobile adoption. The app's design blended the timeless principles of print with the content and social signals available from the social web. And, with the advent of touch screens, the design could make the content full screen and immersive by eliminating the navigation and tool bars associated with traditional web browsers.
Flipboard has raised more than $200 million in funding from investors, including Kleiner Perkins Caufield & Byers, Index Ventures, Rizvi Traverse Management, and Insight Venture Partners. Flipboard most recently raised $50 million from JPMorgan Chase in July 2015. The funding will be used to build out the product and team. Flipboard’s funding will also help in stiff competition from new entries like Apple News.
Flipboard launched for the iPad and in July 2010 and was updated to add support for the iPhone and iPod Touch. On May 5, 2012, it was announced that Flipboard would be released for select Android phones, beginning with the Samsung Galaxy S3. On May 30, 2012 a beta version of Flipboard for Android was released through its website. A final stable release of the Flipboard for Android was released on June 22, 2012 in Google Play. The Windows 8 version of the Flipboard app was also unveiled during the Microsoft 2013 Build Conference and also on the official Flipboard blog with video although no release date has been given. On October 22, 2014, it was also announced that Flipboard for Windows 8 will be rolled out to selected devices starting with Nokia Lumia 2520.
In March 2014, Flipboard bought Zite, a magazine-style reading app, from CNN. Flipboard's content filtering, topic engine and improved recommendations system has been integrated from this acquisition. Zite was shut down on December 7, 2015.
In February 2015, Flipboard became available on the web. Up until then, Flipboard was 100 percent mobile, only available on users' tablets and mobile phones. It only provides webpage links on desktops, however.
The reaction to the application was mainly positive, with some calling it a "killer" iPad application. Apple reviewed Flipboard positively and named the application Apple's iPad App of the Year in 2010. When a new update of the software added more features such as support for Google Reader, a web-based aggregator, and content from more publishers, it, too, received mostly favorable reviews.
The company then released its first international edition for China. Beginning in February 2015, the company started self-censoring if the user is using the application from China. The content guide for China does not include Twitter and Facebook anymore. Existing subscriptions for Twitter or Facebook are also automatically removed.
The application's user interface is designed for intuitive flipping through content. Once the feeds have been set up, the first page seen when the application is opened is a visual list of the subscribed content. The iPhone and Android versions have a "Cover Stories" section on the first page collating only the most recent, important items from all of the subscriptions. This is meant to be read when the user only has a short period of time for reading.
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