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FloSports logo.png
Available inEnglish
HeadquartersAustin, Texas
Key people
  • CEO - Mark Floreani
  • COO - Manuel Rosso
  • CFO - Pat Noonan
  • MileSplit
  • DirtonDirt.com
  • TrackWrestling

FloSports is an over-the-top subscription sports broadcaster and streaming service. The company is based in Austin, Texas, United States, and was founded in 2006. FloSports streams live sporting events to audiences around the world.[1]


FloSports was founded in 2006 by Martin Floreani and Mark Floreani, collegiate athletes based in Austin, Texas. Martin designed the website’s prototype with the aim of covering collegiate sports with the same detail that ESPN gives to the NFL and NBA. The brothers raised U.S. $10,000 in seed money from friends and family and started covering wrestling and track events. Co-founder Mark captured the service’s first original broadcast, Ryan Hall’s U.S half-marathon record, from the back of a pickup truck using a handheld camera. Lo-fi footage, engine noise digital interference and fog impacted the quality of the broadcast. However, having the only footage of Hall’s record-breaking run caused a surge in the website’s popularity. By 2017 the company had 256 employees and 25 Web video channels. Initially, the company made money entirely from advertising revenue but struggled to grow using this model. They changed their business model to a subscription-based service in 2012 and doubled their revenue over the following two years.[2]

The company raised $8 million in Series A and a further $21 million in Series B financing in 2016 led by DCM Ventures and Bertlesmann Digital Media Investments.[3] By 2019, the company had grown to 250 employees and raised a further $47 million in series C.[4] That same year, the company introduced apps for Android and smart TV apps.[5]

FloSports announced a partnership with WWNLive in 2016 to run a streaming service dedicated to wrestling.[6]

In May 2019, the Colonial Athletic Association selected FloSports as its lead media partner becoming the first college conference to pick a streaming OTT, direct-to-consumer company as their primary distribution platform.[7]

The company acquired DirtonDirt.com, a grassroots racing streaming and content platform, in September 2019.[8]

FloSports became the local broadcaster for two Major League Soccer teams for the 2019 season: D.C. United and FC Cincinnati, an expansion team.[9] D.C. United fans criticized the company for technical issues during early broadcasts. The organization pledged a full refund, offered the club's season ticket holders a discount on its annual subscription fees.[10] FloSports promised additional soccer broadcasts and shoulder programming to justify its subscription fee that largely never materialized D.C. United and Flosports ended their four-year contract prematurely in October 2019. D.C. United opted to stream its final regular season match on its website for free.[11] FC Cincinnati cancelled its contract in June 2020 after listening to fan complaints about the streaming deal.[12]

In January 2020, NASCAR Hall of Fame inductee and motorsports legend, Tony Stewart, awarded streaming rights to the Eldora Speedway and Ollie’s Bargain Outlet All Star Circuit of Champions to FloSports.[13]

In the Spring 2020, FloSports launched FloBaseball.[14] Later in 2020, the company signed a multi-year partnership with ECHL to broadcast professional hockey starting with the 2021 season.[15]

In June 2020, FloSports purchased Speed Shift TV and acquired 400 races, with a focus on grassroots racing.[16]

In 2021, USA Cycling signed a 3 year broadcast partnership with FloSports. FloSports will also be the NGB's (national governing body's) official sponsor.[17]

The Unbound Gravel race has never been broadcast before due to remote locations and rough terrain. FloSports became the first to broadcast the race in June 2021 and will stream the race again in 2022.[18]


FloSports streams live and on-demand events for over 25 different sports categories.[19]






Competitive Fitness[edit]

  • Granite Games
  • Wodapalooza Miami









  • Big Ten
  • Snowbird Baseball
  • Frisco Classic
  • Future Star Series










  1. ^ Staff, S. V. G. "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. Retrieved 2021-07-15.
  2. ^ Foster, Tom (October 2017). "They Started With $10,000. Now They're Taking on ESPN". Inc. Retrieved October 4, 2019.
  3. ^ Geron, Tomio (August 15, 2016). "FloSports Nets $21.2M for Live-Streaming Alternative Sports". Wall Street Journal. Retrieved October 4, 2019.
  4. ^ Wistrom, Brent (June 4, 2019). "FloSports gets $47M from heavy hitters for more live sports rights". Austin Business Journal. Retrieved October 4, 2019.
  5. ^ Ogus, Simon. "FloSports Launches New App On Apple TV, Amazon Fire TV, Roku". Forbes.
  6. ^ Currier, Joseph (September 22, 2017). "WWN events pulled from FloSlam schedule". Wrestling Observer Newsletter. Retrieved October 4, 2019.
  7. ^ "Colonial Athletic Association Selects FloSports as Primary Media Partner". Stony Brook University Athletics. Retrieved 2021-07-27.
  8. ^ "FloSports Acquires DirtOnDirt.com". SPEED SPORT. 2019-09-10. Retrieved 2021-07-27.
  9. ^ Bils, Chris (March 11, 2019). "Austin-based FloSports will be local broadcast partner of MLS's FC Cincinnati". Austin Statesman. Retrieved October 4, 2019.
  10. ^ Allen, Scott (March 12, 2019). "FloSports offers full refunds after rough debut, vows to win back D.C. United fans' trust". The Washington Post. Retrieved October 4, 2019.
  11. ^ Goff, Steven (October 3, 2019). "D.C. United severs ties with streaming partner FloSports". The Washington Post. Retrieved October 4, 2019.
  12. ^ Brennan, Pat (June 19, 2020). "FC Cincinnati ends Flosports deal". The Cincinnati Enquirer. Retrieved June 19, 2020.
  13. ^ "All Stars & Eldora Reach Deal With FloSports". SPEED SPORT. 2020-01-30. Retrieved 2021-07-28.
  14. ^ "FloSports Introduces FloBaseball for Collegiate and Youth Baseball". Cord Cutters News. 2020-02-11. Retrieved 2021-07-28.
  15. ^ Staff, S. V. G. "FloSports Becomes New Provider of ECHL.TV for 2020-21 Season". Sports Video Group. Retrieved 2021-07-28.
  16. ^ "Could Kyle Larson win a World of Outlaws title this year? - NBC Sports". NBC Sports. 16 June 2020. Retrieved July 20, 2020.
  17. ^ "USA Cycling signs FloSports as broadcast partner". www.sportsbusinessjournal.com. Retrieved 2021-06-18.
  18. ^ "Unbound Gravel to be broadcast live". VeloNews.com. 2021-05-28. Retrieved 2021-06-18.
  19. ^ Staff, S. V. G. "FloSports Becomes Exclusive Live Streaming Home of 2021 Penn Relays". Sports Video Group. Retrieved 2021-06-29.
  20. ^ "FloSports Announces Partnership Expansion with PROGRAM 15 to Live Stream New Balance Baseball Future Stars Series". Future Stars Series. 2018-10-16. Archived from the original on 2021-01-16. Retrieved 2021-05-19.
  21. ^ Williamson, Nathan (2021-05-17). "Super Rugby Trans Tasman - Fixtures, How to Watch and more". Super Rugby AU. Archived from the original on 2021-05-19. Retrieved 2021-05-19.
  22. ^ a b "Tony Stewart Awards Streaming Rights to FloSports". True Speed Communication. January 30, 2020. Retrieved July 20, 2020.
  23. ^ "IRA and FloRacing Team Up". www.irasprints.com. IRA Outlaw Sprints. Retrieved July 20, 2020.
  24. ^ "FloSports Expands Racing Coverage with Super DIRTcar Series on FloRacing". FloSports. February 13, 2018. Retrieved July 20, 2020.
  25. ^ "FloRacing To Continue Agreement With USAC". SPEED SPORT. December 13, 2019. Retrieved July 20, 2020.
  26. ^ "Watch All USAC National Races". USAC Racing. January 14, 2019. Retrieved July 20, 2020.

External links[edit]