A flokati rug is a handmade shagwool rug. Making flokatis is a long-time tradition of the Vlachs in the Pindus mountains. The natural color of a flokati rug is off-white, but they may be dyed different colors. The entire rug is wool, including the backing from which the tapered shag emerges. After the rug is woven, it is placed in the cold water of a river to fluff the shag. They continue to be handmade in the mountains of Greece and are regarded as desirable in American modern decor and children's rooms.
Flokati rugs were usually offered as prizes on the 1980s game show Press Your Luck (and often joked about when won).