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Floxx logo.png
Founded London, United Kingdom
Predecessor(s) FitFinder (defunct)
Headquarters London, United Kingdom
Area served Worldwide
Founder(s) Rich Martell[1]
Industry Mobile applicationa
Products FitFinder
Website floxx.com
Launched 2011; 6 years ago (2011)

Floxx is a digital media agency founded in 2011 and based in London, United Kingdom. The company is specialised in producing mobile apps, and was named as one of the "Red Bull Future 50" companies by Real Business magazine.[2] In 2013, Floxx started working with Barclays and The Duke of York on a series of various mobile applications.


Floxx was founded in January 2011 shortly after Rich Martell left University College London following the fallout of his viral student website, FitFinder.[3] Late in 2010, Floxx received a £100,000 seed investment from UK Dragons Den investor Doug Richard and Silicon Valley's Kevin Wall.[4] At the time of its launch, the company was based around the so-called Silicon Roundabout but moved to allow for expansion in 2012.[5] In 2014, Floxx opened an office in Covent Garden, London.


Main article: FitFinder

Floxx was set up following the viral expansion of FitFinder while he was still an undergraduate student at University College London.[6] FitFinder is based on the concept of anonymously posting both location and description of an attractive person whom one has spotted;[7] this post is then immediately placed on the 'FitFeed', where it can be viewed by anyone.[8]


Floxx are well known for their hackathon culture.[citation needed] The 2011 Hackathon took place on 15th Dec 2011 and was live streamed to over 50 countries. For 24 hours the team worked to think up, design and build a product in 24 hours.[9] The following week they unveiled that they had created the website desertislanddiscs.co.uk (inspired by the BBC radio show) which allowed users to log on and choose their own Desert Island Discs.

See also[edit]


  1. ^ Boyd Myers, Courtney (12 June 2011). "London's Silicon Roundabout from a New York state of mind". TheNextWeb. Retrieved 29 August 2014. 
  2. ^ Hesse, Jason (16 August 2011). "Future 50: shortlisted companies announced". Real Business. Retrieved 29 August 2014. 
  3. ^ Gettenplan, D. D. (13 February 2011). "University Finds Rewards and Risks in Business Start-Ups". The New York Times. Retrieved 29 August 2014. 
  4. ^ Hewett, Emily (3 February 2011). "Users floxx to website". Arts London News. Retrieved 29 August 2014. 
  5. ^ Godwin, Richard (11 March 2011). "The magic roundabout - London's answer to Silicon Valley". London Evening Standard. Retrieved 29 August 2014. 
  6. ^ Barnett, Emma (January 2011). "Floxx: the 'FitFinder' flirting website for students relaunches with the help of a BBC Dragon". The Daily Telegraph. Retrieved 29 August 2014. 
  7. ^ Godwin, Richard (11 March 2011). "The magic roundabout - London's answer to Silicon Valley". London Evening Standard. Retrieved 29 August 2014. 
  8. ^ "FitFinder: Twitter meets personal ads to locate your uni crush". Metro. 28 April 2010. Retrieved 29 August 2014. 
  9. ^ "Blog: The Floxx 24-hour Hackathon". Tech City UK. 4 January 2012. Retrieved 29 August 2014. 

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