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Founded 2010
Ceased operations 2 June 2010
Destinations 3
Headquarters Wanaka, New Zealand
Key people Jeffrey James Kay[1]

flyDirect was a proposed and ultimately failed New Zealand seasonal passenger airline created in early 2010 to serve the ski resort town of Wanaka located on the shore of Lake Wanaka.[2] It went into liquidation on 2 June 2010, before launching its first service.[3][4]

The airline was brought about due to the refusal of Air New Zealand's subsidiary, Eagle Airways to add extra flights or reschedule the inconvenient afternoon daily flight that was on offer. Local Wanaka businesses were the backers to the airline with accommodation package deals being the only ticketing option.[5] The airline aimed to cater for the "weekend" skier market and Australian skiing holiday makers.


Christchurch and Wellington were the airline's intended service destinations, feeding off trans-Tasman flights. Bombardier Q-100 aircraft operated by Vincent Aviation were to operate the Wanaka-Christchurch route and the Wanaka-Wellington route.[6] Services were scheduled to begin 1 July 2010. Enlarging of the terminal building was underway to cater for a maximum of 85 passengers at any one time. Larger aircraft such as the Bae 146 were mooted as a possible type but this could only have happened if Wanaka Airport's runway was strengthened to handle continued use of the type.

Planned destinations


  1. ^ "FLY DIRECT LIMITED (IN LIQ)". 2 June 2010. Retrieved 2 June 2010. 
  2. ^ "flyDirect". / 2010. Retrieved 16 May 2010. 
  3. ^ Wood, Alan (2 June 2010). "Fly Direct grounded before take-off". Retrieved 2 June 2010. 
  4. ^ "Charter company goes into liquidation". The New Zealand Herald. 2 June 2010. 
  5. ^ "New flights to carry Wellingtonians direct to Wanaka's ski resorts". 7 May 2010. Retrieved 16 May 2010. 
  6. ^ "Wellingtonians can now Fly Direct to the Country’s Largest Ski Area". 5 May 2010. Retrieved 16 May 2010. 

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