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Flying (magazine)

From Wikipedia, the free encyclopedia

June 2016 cover
CategoriesAviation magazine
PublisherLisa DeFrees[1]
Total circulation
(December 2012)
CompanyFlying Media Group[3]
CountryUnited States
Based inWinter Park, Florida

Flying, sometimes styled FLYING, is an aviation magazine published since 1927 and called Popular Aviation prior to 1942, as well as Aeronautics for a brief period. It is read by pilots, aircraft owners, aviation enthusiasts and aviation-oriented executives in business, commercial and general aviation markets worldwide.

It has the largest paid subscription, newsstand, and international circulation of any U.S.-based aviation magazine, according to its former publisher the Bonnier Corporation,[4] and is promoted as "the world's most widely read aviation magazine". It is owned by digital media entrepreneur Craig Fuller.[3]


1928 issue of Popular Aviation, predecessor of Flying, which became the largest aviation magazine with a circulation of 100,000.[5]

The magazine first began publishing in 1927 as Popular Aviation soon after Charles Lindbergh's historic transatlantic flight.[6] It was given the name Aeronautics briefly from 1929–1930 and was changed back to Popular Aviation until 1942, when it became Flying.

In June 2009, Flying's owner, Hachette Filipacchi Media U.S., sold the publication to the Bonnier Corporation, the U.S. division of the Sweden-based Bonnier Group, along with four other magazines: Popular Photography, Boating, Sound and Vision, and American Photo.[6]

In July 2021, digital media entrepreneur and pilot Craig Fuller acquired Flying from the Bonnier Corporation and named the new parent company "Flying Media Group", with plans to expand its digital media platform, including online and mobile applications with a bigger focus on aviation photography, podcasts and streaming media. The print magazine went quarterly at the start of 2022, starting with Volume 149, issue 1, styled as "Q1 2022".[3]

In 2023, Flying Media Group acquired the aviation magazine Plane & Pilot, with the intention of having the publication focus on the piston aircraft market. The company also bought out AVweb, AirlineGeeks, and Aircraft for Sale as well as KitPlanes.[7][8]


In January 2010, the publication's demographics were:[4][needs update]

  • Male/female: 94%/6%
  • Average age: 49.5
  • Average HHI: $185,900
  • Average net worth: $2,251,000



  1. ^ "The Evolution of a Legacy Brand". Flying. Retrieved March 3, 2022.
  2. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Archived from the original on April 18, 2014. Retrieved June 21, 2013.
  3. ^ a b c "Flying Sold to Digital Media Entrepreneur with Plans to Expand the Iconic Brand". Retrieved December 14, 2021.
  4. ^ a b "Flying Media Kit" (PDF). Retrieved January 6, 2010.
  5. ^ "Again, Mitchell". Time. June 10, 1929. Archived from the original on May 21, 2013. Retrieved August 26, 2007. "Monthly magazine until this month called Popular Aviation and Aeronautics. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."
  6. ^ a b "Bonnier Corp. Acquires Five Magazine Brands from Hachette Filipacchi Media U.S." Archived from the original on March 29, 2010. Retrieved January 6, 2010.
  7. ^ "FLYING Acquires Plane & Pilot Magazine". Retrieved April 18, 2022.
  8. ^ "FLYING Acquires AirlineGeeks". AVweb. August 17, 2023. Archived from the original on August 18, 2023. Retrieved August 18, 2023.
  9. ^ "Paul Bowen Aviation Photography". Flying. Retrieved December 16, 2021.

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