Flying Tiger Copenhagen

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Flying Tiger Copenhagen
Privately held company
Founded1995 (1995) in Copenhagen, Denmark
FoundersLennart Lajboschitz (Founder)
Suzanne Lajboschitz (Co-Founder)
Number of locations
Area served
Revenue4.274 billion DKK
OwnerZebra A/S
Footnotes / references

Flying Tiger Copenhagen is a Danish variety store or price point retailer chain.[2][3] Its first store opened in Copenhagen in 1995. The chain now has over 500 stores (2015). Its largest markets are Denmark, the UK, Spain and Italy. Before June 2016, it operated as Tiger in most places, T·G·R in Sweden and Norway, and Flying Tiger in Japan, USA, Belgium and the Netherlands.[4] The chain sells a variety of items, mostly accessories and toys.[5] According to the company's founder, the company had about 39 million customers in 2014.[6] Tiger takes its name from how the Danish pronunciation of the animal name tiger sounds roughly the same as the Danish word tier, used to denote a 10 kroner coin; in the first stores in Denmark, all items cost 10 kroner.[7]


Logo in some countries until June 2016
Tiger store, Copenhagen city centre
Tiger store, Putney, London

Lennart Lajboschitz opened the first store at Islands Brygge in Copenhagen in 1995.[4]

In 2005, the company opened its first store in the United Kingdom in Basingstoke.[8][9]

In 2012, EQT Partners acquired a 70% stake in the chain Tiger via its investment in its parent company Zebra A/S.[10]

In January 2015, the company appointed former The Body Shop director Xavier Vidal as its new chief executive officer.[11] The company opened its first store in the United States in New York City in May 2015, [12][13] a 5,000-square-foot store in Manhattan's Flatiron District.[14] The company also plan to open seven new locations in the United Kingdom during 2015.[15]

In November 2018, the company announced the opening of four stores in Massachusetts and plans to open 20 more locations in New England in the next few years. The CEO, Mette Maix said the format of the store is "like a treasure hunt, " by adding at least 300 random, new items each month to the store selection.[1]

Number of shops per country[edit]

Tiger store at Amerikamura in Chūō-ku, Osaka.

As of 17 November 2018, there are 969 Flying Tiger stores worldwide:[citation needed]

Country Shops
 Spain 123
 Italy 122
 United Kingdom 96
 Denmark 79
 Germany 61
 Sweden 56
 France 54
 Norway 45
 Poland 41
 Portugal 35
 Finland 32
 Japan 26
 Belgium 24
 Ireland 24
 Netherlands 23
 Czech Republic 17
 Austria 13
 Greece 13
 South Korea 13
 United States 13
  Switzerland 11
 Hungary 9
 Estonia 7
 Slovakia 7
 Latvia 6
 Lithuania 6
 Iceland 5
 Cyprus 4
 Malta 3
 Faroe Islands 1

Awards and recognition[edit]

In 2014, Tiger Stores Ireland won Company of the Year and Best Small Company at the Retail Excellence Ireland awards.[16] In the same year, the company received "Good design" award by Chicago Athenaeum.[17][not in citation given]


  1. ^ a b DeAngelis, Allison (2018-11-21). "'We don't just want to be normal': Danish retailer Flying Tiger expands in Mass". Boston Business Journal. Retrieved 2018-11-26.
  2. ^ Booth, Hannah (19 July 2013). "The Tiger who came to town". The Guardian. Retrieved 27 April 2015.
  3. ^ Wood, Zoe (30 March 2014). "Posh pound shop: Tiger sinks its claws into UK high street". The Guardian. Retrieved 27 April 2015.
  4. ^ a b "Tiger tjente kvart milliard i 2013" (in Danish). Jyllands-Posten. Retrieved 2014-06-03.
  5. ^ Tiger UK. "About us". Archived from the original on 25 January 2012. Retrieved 26 January 2012.
  6. ^ Owens, Alan (9 December 2014). "Tiger confirm plans to open Limerick store". The Limerick Reader. Retrieved 27 April 2015.
  7. ^ "Tiger-koncept opstod ved et tilfælde". Politiken (in Danish). Retrieved 2018-07-22.
  8. ^ Power, Marianne (21 May 2014). "Welcome to the posh pound shop: How the High Street's new arrival Tiger has become catnip to middle-class shoppers who love its VERY quirky bargains". The Daily Mail. Retrieved 27 April 2015.
  9. ^ Butler, Sarah (20 May 2016). "Danish retailer Tiger eating up competition on Britain's high streets". The Guardian. Retrieved 21 May 2016.
  10. ^ "EQT buys Danish Zebra's Tiger". Retrieved 2014-06-03.
  11. ^ Tugby, Luke (19 January 2015). "Value retailer Tiger appoints Xavier Vidal as new chief executive". Retail Week. Retrieved 27 April 2015.
  12. ^ "Flying Tiger open in New York". Refinery 29. Retrieved 28 July 2015.
  13. ^ Hourihane, Ann Marie (9 December 2014). "'We hate indifference': the rise of Tiger Stores". Irish Times. Retrieved 27 April 2015.
  14. ^ Xie, Jenny (17 April 2015). "6 Fast Facts About Tiger, the Company Bringing Super Affordable Danish Home Decor to America". Curbed. Retrieved 27 April 2015.
  15. ^ Hutchins, Robert (17 December 2014). "Danish retailer Tiger to open seven new UK stores in 2015". Toy News. Retrieved 27 April 2015.
  16. ^ "The Punt: Tiger burning bright with two awards". Irish Independent. 13 November 2014. Retrieved 27 April 2015.
  17. ^ "The Tea Bird - 2014". Chicago Athenaeum. Retrieved 28 April 2015.

External links[edit]