|Founder||Will Henshall, John Vitale|
All of the music featured on the service's application is instrumental. Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient.
The app allows its users to personalize the effectiveness of the focus enhancement by immediately skipping tracks that they find distracting. The service also includes a timer function and a productivity tracker.
Beginning in April 2013 the company expanded the service to international markets. The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus.
Research has shown that most people cannot focus for more than 20 to 30 minutes at a time. Focus@will has claimed its music streaming service can help most users concentrate steadily for up to 100 minutes.
A team of researchers from UCLA worked with the Focus@will developers to test and refine the playlist sequencing technology. Track duration, tempo, musical key, and intensity were all taken into consideration when selections for the playlists were made. The library of music that the Focus@will team has curated is designed to both quiet the fight-or-flight response and soothe the limbic system of the brain, preventing interruptions and distractions.
- Anthony Ha (May 31, 2013). "Aiming To Make You More Productive, Focus@Will Launches A Music App For iOS". TechCrunch. Retrieved July 16, 2013.
- Kwame Opam (December 21, 2012). "New music streaming service hacks your brain to make you a better employee". Digital Trends. Retrieved July 16, 2013.
- Kevin Smith (June 3, 2013). "This New Music App Promises To Help You Focus And Increase Your Productivity". Business Insider. Retrieved July 16, 2013.
- Josh Ong (April 24, 2013). "Focus@will readies Android and iOS versions of its productivity music service". The Next Web. Retrieved July 16, 2013.
- SF Music Tech Summit (February 19, 2013). "focus@will Demo at SF Music Tech 2013". USTREAM. Retrieved July 16, 2013.
- Philip Michaels (January 7, 2013). "Focus@Will builds music playlists to help you concentrate". PCWorld. Retrieved July 16, 2013.
- Benjamin F. Kuo (February 25, 2013). "How Focus@Will Uses Music To Help You Concentrate Better". socaltech. Retrieved July 16, 2013.
- Paul Sawers (February 7, 2013). "Focus@Will: The music-streaming service that wants to help you concentrate". The Next Web. Retrieved July 16, 2013.
- Kelli B. Grant (January 7, 2013). "CES: Can this music make you more productive?". Market Watch. Retrieved July 16, 2013.
- Jill Duffy (May 22, 2013). "Focus@Will". PC Magazine. Retrieved July 16, 2013.
- "Focus@Will Says Its Streaming Music Will Make You More Productive". Fast Company. Retrieved July 16, 2013.
- Alan Henry (December 20, 2012). "Focus@Will Is a Music Service Designed to Boost Your Productivity (and We've Got Invites)". lifehacker. Retrieved July 16, 2013.
- Frank Kalman (February 15, 2013). "Can Music Make for Better Learners?". Chief Learning Officer Media. Retrieved July 16, 2013.
- "New Music Service Aims To Keep You Focused". SoundCheck. March 11, 2013. Retrieved July 16, 2013.
- Paul Sawers (May 7, 2013). "Focus@will goes global, freemium and takes its concentration-boosting music-streaming app to Android". The Next Web. Retrieved July 16, 2013.
- Dr. Bertalan Mesko (May 8, 2013). "Focus@Will: Neuroscience Based Service Increasing Your Attention With Music". ScienceRoll. Retrieved July 16, 2013.
- Stormy Beach (May 7, 2013). "Focus@Will, the new mood setting productivity music App". Android Spin. Retrieved July 16, 2013.