Food challenges, such as the gallon challenge or the Saltine cracker challenge, are specific challenges or competitions involving food. Milk chugging is a popular competitive eating challenge on college campuses, and was promoted[by whom?] in the late 1990s.
With the rise of the Internet, Internet phenomena have increasingly spread though chain emails and social media, encouraging people to "challenge" their friends by spreading the message on, creating viral Internet memes.
Some "challenges" on the internet can seriously harm participants. The cinnamon challenge, a dare to attempt to eat a specified amount of ground cinnamon within a minute, has a strong risk of people gagging on cinnamon inhaled into the lungs. In July 2015 a four-year-old boy died of asphyxiation after ingesting cinnamon.
- "Matt Stonie beats Joey Chestnut to win Nathan's Hot Dog Eating Contest" ESPN. Retrieved 2015-08-29.
- Young, Luke (2006-08-29). "Chugging for glory". Technician. Retrieved 2010-07-12.[dead link]
- Colin Campbell; Taylor Knop (June 16, 2015). "NC legislators chug milk in annual contest". News & Observer.
- Painter, Kim. "Cinnamon challenge:". USA Today. Retrieved 2012-03-19.
- "Kentucky Mom Urges Kids To Stop 'Cinnamon Challenge' After Son Dies: 'Cinnamon Can Kill'". Medical Daily. June 9, 2015. Retrieved June 10, 2016.