Foodpanda

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Foodpanda
Foodpanda logo.svg
Type of businessSubsidiary
Type of site
Online food ordering
Founded26 March 2012; 9 years ago (2012-03-26)
Area servedBangladesh
Cambodia
Germany
Hong Kong
Hungary
Japan
Laos
Malaysia
Myanmar
Pakistan
Philippines
Romania
Singapore
Slovakia
Taiwan
Thailand
CEOJakob Angele
Key peopleRalf Wenzel (Global)
Benjamin Bauer (Global)
Kiren Tanna, Christian Mischler, Nadine Grau Paulin (APAC)
IndustryOnline food and grocery delivery
ParentDelivery Hero
URLfoodpanda.com

Foodpanda (stylized as foodpanda) is an online food and grocery delivery platform owned by Delivery Hero.[1] Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore.[2] It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 12 markets across Asia.[3]

History[edit]

In 2012, Germans Lukas Nagel and Rico Wyder established Foodpanda in Berlin. They then expanded in Malaysia, Indonesia, Singapore and Thailand.[4][5]

A Foodpanda deliverer in Chiang Rai Province, Thailand

A year later in 2013, Foodpanda was launched in Bangladesh and Romania.[6][7] With more than 20,000 employees operating in their company, Foodpanda is currently the largest food delivery service in the former country.[6]

In 2014, the service expanded into the Balkans,[7] Brunei,[8] as well as the Philippines.[9] In February 2014, Foodpanda had acquired its main rival in Pakistan, Eat Oye.[10] Global expansion of the Foodpanda business was led by Ralf Wenzel, Felix Plog and Ben Bauer.[citation needed]

In 2015, cofounder Rohit Chadda stepped down from roles at the company. By 2016, none of the original managing directors or cofounders were present with the company.[11] Its original operation in Indonesia had shut down due to competition with flourishing app-based taxi-motorbike services,[12] while the company sold its Delivery Club business in Russia to Mail.Ru for $100 million in November 2016.[13]

Foodpanda's largest investor Rocket Internet sold the service to Delivery Hero in December 2016.[14][15] On 1 November 2017, Foodpanda re-branded and changed its color from orange to pink with updated logo across all served countries, following its acquisition by Delivery Hero.[16] It had gone through three management changes by 2019.[14]

In April 2018 they left the Brunei market.[17]

From 2019 to 2020, Foodpanda began operating in other markets in Southeast Asia, launching in Myanmar,[18] Cambodia,[19] and Laos.[20] Foodpanda was also launched in Japan in September 2020.[21][22]

Pandamart in Tokyo, Japan

In May 2021, Glovo acquired Foodpanda brand in Bulgaria and Romania.[23] In September 2021, Delivery Hero unified its subsidiary brand NetPincér with Foodpanda in Hungary, with NetPincér rebranding as Foodpanda.[24] In December 2021, Foodpanda stopped its food delivery services in all cities of Germany, except central Berlin.[25][26]

In early 2022, Foodpanda announced its new mascot called Pau-Pau, an anthropomorphic panda that cares about empowerment and environment. The new mascot will be rolled out across all of Asia.[27]

Foodpanda India[edit]

In early 2015, the company made an all-stock purchase of TastyKhana.in, and the portal Just Eat India.[28] In the end of 2015, the company laid off around 300 employees in India.[29] During that time, there was also a news expose alleging malpractice at Foodpanda India, including non-payments to restaurants and fake listings. The company was based in Gurgaon at the time and active in 200 cities.[30] By 2016, Rocket India was seeking a buyer for the company, listing relatively low prices such as $10 to $15 million.[31]

Foodpanda's business in India was acquired by Ola for all-share deal on 11 December 2017,[32] at a valuation of $40-$50 million.[14] Ola said it would invest around $200 million additional funds in Foodpanda.[14] The company began offering discounts to increase usage, and at its peak, in August 2018, it had around 200,000 daily orders. That dropped to around 5,000 daily orders by the middle of 2019.[14] Ola suspended Foodpanda India's food delivery business in the middle of 2019 and fired most of its 1,500 food delivery executives. The Foodpanda brand was said to continue in-house brands or "cloud kitchens."[14] The cloud kitchen concept had started for the company when it had acquired the company Holachef in October 2018. In 2019, however, it only had three private label brands under its cloud kitchen business, among them FLRT and Great Khichdi experiment.[14]

Operations[edit]

Foodpanda is operating in 12 markets in Asia and four markets in Europe, including:

Platform[edit]

Foodpanda processes and sends orders directly to partner restaurants, then delivers the meals by delivery riders to the customers. The service is available via its websites and mobile applications.[35][4][36] It connects customers with restaurants that offer food delivery in their area and lets them choose, order and pay online/offline. Customers order food by entering their postcodes on the site and browsing for food from a list of restaurants. They can create meals by browsing restaurant menus and selecting items they want to order before entering an address and proceeding to the checkout. Foodpanda sends out an SMS to confirm orders and their estimated delivery time. Foodpanda also has a review section on restaurant pages, where customers can comment on sales process, delivery, taste, and overall impression of restaurants.[37][38]

Investments[edit]

Foodpanda raised $20 million in initial funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013.[39][40] In September 2013, iMENA Holdings invested $8 million.[41] In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures.[42] On 11 August 2014, the company announced that it has collected another $60 million in financing from a group of investors.[43] In March 2015, the company announced it has raised over $110 million from Rocket Internet, as well as other investors.[44] Less than two months later, a group of investors, including Goldman Sachs, invested over $100 million in Foodpanda.[45] In December 2016, Delivery Hero announced a full acquisition of Foodpanda for an undisclosed price.[46]

Controversies[edit]

In August 2020, Thai pro-democracy protesters launched a boycott against Foodpanda after it was found among the advertisers on Nation TV, a pro-establishment mouthpiece. The boycott forced the company to suspend all of its advertisements on the channel over concerns about its reputation.[47]

In July 2021, the company again suffered a widespread boycott in Thailand, after it tweeted that it would dismiss one of its drivers who was seen at the place where a royal portrait was set on fire during a pro-democracy protest on 18 July, saying his act breached its policy against "terrorism".[47][48] It was reported that around two million users in Thailand had deleted their accounts on the Foodpanda application overnight.[49][50] Many restaurants also joined the boycott, announcing their withdrawal from business partnership with Foodpanda.[51] The company later apologised, stating that it supports free speech and would not dismiss the driver.[48]

In July 2021, the company experienced protests in the Philippines over allegedly unfair wage policies among its riders. Shortly before the protests started, at least 30 of its riders were reportedly suspended for 10 years.[52] The company later apologized for the suspensions, claiming that they happened due to technical glitches in their riders' software.[53]

In October 2021, the company in Malaysia received backlash after several of its vendors claimed that the service charges them excessively high commission rates as well as other hidden fees. Some vendors have even gone ahead and terminated their accounts with the service after a revelation of a compilation of more than 70 screenshots of Facebook posts and pictures of invoices from foodpanda vendors who claim that they are being charged a hidden fee which results in a zero return of sales.[54]

In November 2021, some Foodpanda workers in Hong Kong striked, denouncing exaggerated monthly income promises and other problems.[55]

References[edit]

  1. ^ "Home | Delivery Hero". www.deliveryhero.com. Retrieved 2021-02-22.
  2. ^ "Foodpanda Opens SEA HQ In S'pore - To Hire Over 500 Staff In Product Dev, Engineering". August 5, 2019.
  3. ^ "Delivery Hero's Foodpanda Claims Asia Top Spot, Sees More Growth". www.bloomberg.com. Retrieved 2021-11-17.{{cite web}}: CS1 maint: url-status (link)
  4. ^ a b "Food panda: Rocket Internet's Play At Food Delivery in Asia". Tech In Asia. Retrieved 2013-05-22.
  5. ^ "Malaysian Entrepreneur Launches Food Delivery Website for Hungry Busy City Consumers". Next Up Asia. 29 March 2012. Retrieved 24 August 2016.
  6. ^ a b "Home delivery boom churns out 1 lakh jobs". The Daily Star. 2021-04-21. Retrieved 2021-04-30.
  7. ^ a b "DAILY NEWS After launching in Romania last year, Foodpanda raises more funds for global expansion". romania-insider.com. 2014-02-14.
  8. ^ "FoodPanda opens in Brunei". AsiaOne. 10 July 2014. Retrieved 7 January 2022.
  9. ^ foodpanda-leadership-promises-deliver-502264 (2016-10-07). "Foodpanda leadership promises to deliver". Sunstar. Retrieved 2020-07-01.
  10. ^ "Food Panda takes over Eat Oye!". The Express Tribune. The Express Tribune. February 6, 2015.
  11. ^ Chanchani, Madhave (2016-09-03). "Hiring so-called founders at startup factories: What went wrong with the global model of incubation". Economic Times. Retrieved 2020-06-05.
  12. ^ "Foodpanda Indonesia shut down". Inside Retail. Retrieved 14 November 2021.
  13. ^ Ingrid, Lunden (2016-11-03). "Rocket Internet's Foodpanda sells Russian takeout business to Mail.Ru for $100M". techcrunch.com. TechCrunch. Retrieved 2017-01-18.
  14. ^ a b c d e f g Salman S.H., Varsha Bansal (2019-05-22). "Ola drops Foodpanda delivery, lays off several employees". LiveMint. Retrieved 2020-06-05.
  15. ^ "Delivery Hero Acquires foodpanda". Delivery Hero. Retrieved 2016-12-10.
  16. ^ "From orange to pink: foodpanda undergoes global rebrand". marketing-interactive.com.
  17. ^ Wong, Aaron (18 October 2018). "Out of a job as a delivery man, Rahim is on a mission to build Brunei's biggest delivery service". Biz Brunei. Retrieved 7 January 2022.
  18. ^ Today, Myanmar Business (2020-01-29). "Foodpanda Launches Service in Myanmar | Myanmar Business Today". Retrieved 2021-02-22.
  19. ^ "Foodpanda trying to solve delivery fee grouses". Khmer Times. 2021-01-05. Retrieved 2021-02-22.
  20. ^ Maierbrugger, Arno (2019-11-25). "Foodpanda launches in Laos with 300 restaurants". Investvine. Retrieved 2021-02-22.
  21. ^ "Foodpanda Launches in Japan, Upping Rivalry With Uber". Bloomberg.com. 2020-09-17. Retrieved 2021-02-22.
  22. ^ "独料理宅配大手が京都にも進出 老舗とも連携". 日本経済新聞 (in Japanese). 2021-02-18. Retrieved 2021-02-22.
  23. ^ "Glovo splurges $208M on three Delivery Hero brands in the Balkans". TechCrunch. Retrieved 8 January 2022.
  24. ^ "NetPincér from September 28 foodpanda!". foodpanda.hu. 2021-10-13.
  25. ^ "Delivery Hero calls last food orders in Germany, Japan". TechCrunch. Retrieved 8 January 2022.
  26. ^ Szymanska, Zuzanna (22 December 2021). "Delivery Hero to shrink Foodpanda Germany, sell Foodpanda Japan". Reuters. Retrieved 8 January 2022.
  27. ^ "Introducing Pau-Pau: foodpanda unveils first-of-its-kind brand ambassador to champion empowerment and sustainability". Yahoo! Singapore. 3 January 2022. Retrieved 4 January 2022.
  28. ^ Verma, Shrutika (2015-02-07). "Foodpanda acquires food ordering portal Just Eat India". LiveMint. Retrieved 2020-06-05.
  29. ^ Gooptu, Biswarup (2015-12-30). "Foodpanda India lays off more than 300 of its employees". Economic Times. India. Retrieved 2020-06-05.
  30. ^ Abudheen K., Sainul (2015-09-17). "foodpanda in news once again for the wrong reasons — this time in India". E27. Retrieved 2020-06-05.
  31. ^ "No buyers yet for Foodpanda despite low price tag". DNA India. 2016-01-28. Retrieved 2020-06-05.
  32. ^ Russell, Jon (18 December 2017). "Uber rival Ola buys Foodpanda India to get into food deliveries". TechCrunch. Oath Inc. Retrieved 20 December 2017.
  33. ^ "Food Delivery in Cambodia | foodpanda". www.foodpanda.com.kh.
  34. ^ "foodpanda Singapore". boards.greenhouse.io.
  35. ^ "Food Panda, Rocket Internet's Answer To Grub Hub, Now Delivering Food In 25 Emerging Markets; Launches First Mobile App". TechCrunch. Retrieved 2013-04-03.
  36. ^ "Nokia Partners With Rocket Internet to Launch Hellofood and foodpanda App On Nokia Asha, Lumia & X Family of Devices". Tech World Africa. Retrieved Feb 26, 2014.
  37. ^ "Order Food Online with foodpanda Mobile App". Techno Booklet. Archived from the original on January 14, 2014. Retrieved Jan 10, 2014.
  38. ^ "[Cool] Online food delivery site foodPanda now features restaurant reviews". Vulcan Post. Retrieved Feb 21, 2014.
  39. ^ Bhanver, Jagmohan; Bhanver, Komal (25 March 2017). CLICK!: The Amazing Story of India's E-commerce Boom and Where It's Headed. Hachette India. ISBN 9789351950288 – via Google Books.
  40. ^ "Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions". Tech Crunch. Retrieved May 7, 2013.
  41. ^ "iMENA Invests $8M In Foodpanda's Hellofood To Help Rocket Expand Take-Out Service In Middle East". Tech Crunch. Retrieved Sep 9, 2013.
  42. ^ "Rocket Internet-backed Foodpanda raises $20M in funding from Phenomen Ventures, others". Techcircle. Retrieved Feb 4, 2014.
  43. ^ "Online meal delivery firm foodpanda gets $60 mln in financing". Reuters. Retrieved 11 August 2014.
  44. ^ "Rocket Internet's Foodpanda fattens up with $110M funding". Tech in Asia. 12 March 2015. Retrieved 24 August 2016.
  45. ^ "Rocket-backed Foodpanda raises $100 million in round led by Goldman". Reuters. 1 May 2015. Retrieved 24 August 2016.
  46. ^ "Delivery Hero buys Foodpanda in sought after food delivery market". December 10, 2016 – via www.reuters.com.
  47. ^ a b Yuda, Masayuki (2021-07-20). "Foodpanda faces backlash after calling Thai protest 'terrorism'". Nikkei Asia. Nikkei Inc. Retrieved 2021-07-20.
  48. ^ a b webfact (2021-07-20). "Food Panda scurry to repair damage after widespread social media boycott calls". ASEAN Now. ASEAN Now. Retrieved 2021-07-20.
  49. ^ "สรุปปม #แบนfoodpanda แห่ลบแอพพ์-ยกเลิกขาย โพสต์ให้ออก พนง. อ้างต่อต้านก่อการร้าย". Matichon (in Thai). Matichon. 2021-07-19. Retrieved 2021-07-21.
  50. ^ "สรุปประเด็นร้อน #แบนfoodpanda จากกรณีพิจารณาไล่ออกชายคล้ายไรเดอร์ร่วมชุมนุมสู่กระแสแบนแอพพลิเคชั่น". The Matter (in Thai). The Matter. 2021-07-19. Retrieved 2021-07-21.
  51. ^ Rojanaphruk, Pravit (2021-07-19). "Foodpanda Faces Boycott After Calling Anti-gov't Protester 'Terrorist'". Khao Sod English. Khao Sod. Retrieved 2021-07-20.
  52. ^ Canivel, Roy (July 19, 2021). "Foodpanda suspends riders for 10 years". Inquirer. Retrieved September 8, 2021.
  53. ^ Marasigan, Lorenz (July 29, 2021). "Foodpanda: Glitch caused riders' suspension". BusinessMirror. Retrieved September 8, 2021.
  54. ^ Selan, Siva (October 20, 2021). "Foodpanda Vendors Say Platform Charges Exorbitant Hidden Fees".
  55. ^ "Hong Kong police warn striking Foodpanda workers to disperse or face possible force". Hong Kong Free Press HKFP. November 16, 2021.

Further reading[edit]

External links[edit]