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Foodpanda logo.svg
Type of site
Founded2012; 7 years ago (2012)
OwnerDelivery Hero
Founder(s)Ralf Wenzel
Benjamin Bauer
Felix Plog
Rohit Chadda
CEOJakob Angele
Key peopleJulian Dames (CMO)
IndustryOnline food ordering

Foodpanda (stylized as foodpanda) is an online food delivery brand headquartered in Berlin, Germany, operating in 10 countries.[1]

In December 2016, the Foodpanda group was acquired by the German competitor Delivery Hero, keeping the Foodpanda brand on the markets where it operates.[2]


The Foodpanda group was founded by Ralf Wenzel, Rohit Chadda, Ben Bauer, Felix Plog in 2012. foodpanda's Singapore business was launched by Lukas Nagel and Rico Wyder. [3]In February 2014, Foodpanda acquired its main rival in Pakistan, Eat Oye.[4] In November 2016 the company sold its Delivery Club business in Russia to for $100 million.[5]

In December 2016, the Foodpanda group was acquired by the German competitor Delivery Hero. Foodpanda's business in India was acquired by Ola in December 2017.[6]


The service is available via its websites and mobile applications.[7][8] Customers order food by entering their postcodes on the site and browsing for food from restaurants that offer food delivery in their area. They can create meals by browsing restaurant menus and selecting items they want to order before entering an address and proceeding to the checkout. Restaurants receive these orders and then deliver to customers. Food panda sends out an SMS to confirm orders and their estimated delivery time.[9]

Foodpanda brand is operating in 10 countries:


The company raised a total of $318 million in venture capital.[10] Foodpanda raised $20 million in initial funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013.[11][12] In September 2013, iMENA Holdings invested $8 Million.[13] In February 2014, there was another funding round of $20 million from a group of investors, including Phenomen Ventures.[14] On August 11, the company announced that it has collected another $60 million in financing from a group of investors.[15] In March 2015, the company announced it has raised over $110 million from Rocket Internet, as well as other investors.[16] Less than two months later, a group of investors, including Goldman Sachs, invested over $100 Million in Foodpanda.[17]


On November 1, 2017 foodpanda re-branded from Orange to Pink with updated logo across all the countries. The rebrand follows its acquisition by tech giant Delivery Hero in December 2016, changing its brand colour from orange to pink. While the iconic panda will still remain at the forefront of its logo, it has been tweaked into a rounder and more “modern” version. According to the company, the new logo aims to be more memorable. Also, foodpanda’s font has also been updated to be more contemporary, which is in line with the brand’s new direction. Pink is also the signature colour of its sister company foodora.[18]


  1. ^ Anand, Ayush DP (January 19, 2017). "Hong Kong food delivery services put to the test". South China Morning Post. Retrieved June 21, 2017.
  2. ^ "Rocket Internet SE: Delivery Hero acquires foodpanda". December 12, 2006.
  3. ^ "Malaysian Entrepreneur Launches Food Delivery Website for Hungry Busy City Consumers". Next Up Asia. 29 March 2012. Retrieved 24 August 2016.
  4. ^ "Food Panda takes over Eat Oye!". The Express Tribune. The Express Tribune. February 6, 2015.
  5. ^ Ingrid, Lunden (2016-11-03). "Rocket Internet's Foodpanda sells Russian takeout business to Mail.Ru for $100M". TechCrunch. Retrieved 2017-01-18.
  6. ^ Russell, Jon (18 December 2017). "Uber rival Ola buys Foodpanda India to get into food deliveries". TechCrunch. Oath Inc. Retrieved 20 December 2017.
  7. ^ "Food Panda, Rocket Internet's Answer To Grub Hub, Now Delivering Food In 25 Emerging Markets; Launches First Mobile App". TechCrunch. Retrieved 2013-04-03.
  8. ^ "Food panda: Rocket Internet's Play At Food Delivery in Asia". Tech In Asia. Retrieved 2013-05-22.
  9. ^ "Order Food Online with Foodpanda Mobile App". Techno Booklet. Retrieved Jan 10, 2014.
  10. ^ "Profile - Foodpanda". Crunchbase. 2016. Retrieved 2017-01-18.
  11. ^ Bhanver, Jagmohan; Bhanver, Komal (25 March 2017). "CLICK!: The Amazing Story of India's E-commerce Boom and Where It's Headed". Hachette India – via Google Books.
  12. ^ "Rocket Internet-Backed FoodPanda Raises $20M+ As It Prepares For The Next Course In Its Food Delivery Ambitions". Tech Crunch. Retrieved May 7, 2013.
  13. ^ "iMENA Invests $8M In Foodpanda's Hellofood To Help Rocket Expand Take-Out Service In Middle East". Tech Crunch. Retrieved Sep 9, 2013.
  14. ^ "Rocket Internet-backed Foodpanda raises $20M in funding from Phenomen Ventures, others". Techcircle. Retrieved Feb 4, 2014.
  15. ^ "Online meal delivery firm foodpanda gets $60 mln in financing". Reuters. Retrieved 11 August 2014.
  16. ^ "Rocket Internet's Foodpanda fattens up with $110M funding". Tech in Asia. 12 March 2015. Retrieved 24 August 2016.
  17. ^ "Rocket-backed Foodpanda raises $100 million in round led by Goldman". Reuters. 1 May 2015. Retrieved 24 August 2016.
  18. ^ "From orange to pink: foodpanda undergoes global rebrand".

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