The somewhat controversial original album cover was designed by Hipgnosis, as were almost all other UFO album covers of the 1970s. The nudity on the cover verged on breaching decency standards and the sexes of the couple in the bathtub were not known for several years. The models were later revealed to be Genesis P-Orridge and Cosey Fanni Tutti, both later of the influential industrial band Throbbing Gristle. The artwork was softened for the initial US release, making the couple in the bathtub transparent. The cover is a pun – there are multiple taps (British English) or "faucets" (US English) in the picture, which is a play on the album's title.
Reviewing the LP in Christgau's Record Guide: Rock Albums of the Seventies (1981), Robert Christgau wrote: "Heavy metal that's not hard to take? What? Well, the whole first side moves to [sic] smartly you could almost mistake it for rock and roll." Eduardo Rivadavia, reviewer for AllMusic, wrote: "One of the band's best albums, Force It will not disappoint lovers of '70s English hard rock."