Force Motors

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Force Motors Limited
Public
Industry Automobile
Founded 1958
Headquarters Pune , India
Key people

Dr. Abhay Firodia (Chairman) Mr. Prasan A. Firodia (Managing Director)

Mr. Sudhir Mehta (Director)
Products Traveller, Trax, Trump, Force Gurkha, Orchard and Balwan Tractors
Revenue 3033 Crore (2016)
346 Crore (2016)
179 Crore
Number of employees
8500
Website www.forcemotors.com

Force Motors Limited is the flagship company the Dr. Abhay Firodia Group of companies; one of India’s pioneering industrial houses focusing exclusively in the automotive domain.

The company, a pioneer of the LCV Industry has given India iconic brands like the Tempo, Matador, Minidor and Traveller. Over the last five decades it has partnered with leading global automotive names like Daimler, ZF, Bosch and MAN and through these associations developed comprehensive expertise in-house for design, development and production of the entire range of automobiles.

Force Motors is India’s largest van maker and enjoys market leadership position. The company is completely vertically integrated, making its own engines, chassis, gear boxes, axles, bodies, etc. for the entire product range including Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Multi Utility Vehicles (MUV), Special Cross Country Vehicles and Agricultural Tractors.

Force Motors ranks 327th (2016) amongst India’s Fortune 500 Companies. This rank is an upward jump from 395th position last year.

Force Motors has achieved the ISO 14001 Environmental Management System certification as well as OHSAS 18001 Occupational, Health & Safety certification from TUV, a leading testing, certification & training company in India. It has received these certifications for its Pithampur (Madhya Pradesh), Chakan (Maharashtra) and Chennai ( Tamil Nadu) plants, apart from the existing TS 16949 certifications that all its plants already hold. 

The Material Testing Laboratory and Standards Room at Pithampur have also been qualified for National Accreditation Board for Testing and Calibration Laboratories (NABL). This accreditation from NABL is about assessing and determining the reliability of data produced after testing and calibration.

History[edit]

Bajaj Tempo Minidor
Tempo Bajaj Matador (Hanomag / Mercedes-Benz License of Harburger Transporter)

The Group companies, led by Chairman Dr. Abhay Firodia, provide end-to-end technologically advanced automotive solutions, ranging from its core competence of manufacturing light transport vehicles to engines and axles for leading international OEMs to producing a large variety of critical aluminium parts (both high pressure die casting and gravity die casting) for almost all leading automotive players in the country. The foundation of the Group was laid by Late Shri N. K. Firodia - freedom fighter and pioneering industrialist. He gave India two paradigms – the concept of ‘low cost public transport’ - the Auto rickshaw (a word he coined that now finds a place in the Oxford Dictionary). The Tempo Matador was the first diesel light commercial vehicle in India. The word Tempo (a registered trade mark of Daimler) is now generic for any small goods carrier in India.

A Force Traveller Ambulance, used by Narayana Health
A Force Traveller Ambulance, used by Narayana Health

The company started production of the HANSEAT 3-Wheelers in collaboration with Vidal & Sohn Tempo Werke Germany in 1958.

In 1987, Force Motors set up a new plant at Pithampur in Madhya Pradesh, for the production of Tempo Traveller. This plant was designed and built to the specification of Daimler-Benz.

In 1997, fully aware of the strength of Force Motors, in terms of engineering infrastructure and capabilities Daimler asked it to set up a dedicated facility for assembling and testing engines for Mercedes passenger cars to be made in India. Till date, Force Motors has supplied over 60,000 engines and 50,000 axles.

In the year 2003, Force Motors signed technology sourcing agreements with MAN for which payments were made upfront. On completion of the localization of the licensed technology and with the request from MAN, a joint venture was created forming MAN FORCE TRUCKS Pvt. Ltd to manufacture the full range of HCVs from 16t GVW to 49t GCW. It subsequently amicably exited the JV but still continues to supply the large 1300 Nm and 850 Nm gear boxes, under a technology license from ZF Germany, as also the complete cabin for the trucks made in India under the MAN brand.

In 2012, Force Motors launched the world’s largest monocoque panel van that can seat 26 persons. It is entirely tooled and designed by the R&D team in Force Motors and incorporates many firsts in its category. It is the only vehicle in this class that has disk brakes on all four wheels and also comes with advanced safety features like ABS and EBD. Powered by 130 hp Mercedes licensed common rail engine the Traveller 26 is almost one tonne lighter than competition offering highest power to weight ratio in its class and is also 15% more fuel efficient than comparable models.

In 2015, the company was awarded a contract by BMW, the result of which is a new state-of-the-art facility in Chennai which produces and test engines and transmissions exclusively for all BMW cars and SUVs made in India. This plant can produce up to 20,000 premium engines per year. The IT system of the production facility is integrated in “Real Time” with the global production network of BMW. This enables all essential production process values to be integrated in BMW’s global data.

Carrying forward the 45 year long tradition of cooperation between Force Motors and Mercedes Benz, a state-of-the-art plant was inaugurated at Chakan, Pune in June 2016. This facility assembles and tests engines for all Mercedes Cars and SUVs made in India. The new plant has a current annual capacity of 20,000 engines and 20,000 front and rear axles.

Both the facilities are developed under supervision and guidance from the luxury car makers and are according to their exacting global standards. Today, Force Motors is the only company in the world that produces and tests engines for the two leading European luxury car makers.

All the manufacturing facilities of Force Motors are certified for ISO 14001 for effectively implementing Environmental Management System, OHSAS 18001 Occupational, Health & Safety certification and TS 16949 for continuous improvement, defect prevention and reduction of waste and variation.

Force Motors has a nationwide dealer presence to serve customers across the country. The company also exports its complete range of world class products to various countries in Africa, Latin America, SAARC and ASEAN countries, Gulf and Germany.

Products[edit]

Force Motors manufactures a range of vehicles including Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Multi Utility Vehicles (MUV), Special Cross Country Vehicles and Agricultural Tractors.

Light Commercial vehicles

  • Traveller range of vehicles (Traveller 26, School Bus, Ambulance, Quick Response Vehicle, Royale etc)

The Traveller is the flagship product of Force Motors.

Small Commercial Vehicles

  • Trump 40

Multi Utility Vehicles

  • Trax (Toofan, Cruiser, Cruiser Deluxe etc)
  • Kargo King
  • Trax Delivery Van

Special Cross Country Vehicles

Agricultural vehicles

  • Balwan tractors
  • Orchard tractors

References[edit]

External links[edit]