Ford New Zealand
||This article possibly contains original research. (August 2011) (Learn how and when to remove this template message)|
|Limited company, subsidiary of Ford Motor Company|
Automotive industry in New Zealand
|Headquarters||The Ford Building, East Tamaki, Auckland, New Zealand|
|Parent||Ford Motor Company|
|Website||Ford New Zealand|
Ford New Zealand. Ford Motor Company of New Zealand Limited is the New Zealand subsidiary of Ford Motor Company. Its distribution and assembly operations began in 1936 when it took them from the local franchisee. Since the closure of its final assembly plant in Wiri, Auckland in 1997, all of its product offerings are fully imported, from Australia (Falcon and Territory, until end of 2016), Asia, Europe and as of late 2015 from the USA (Mustang).
In 1936, the Ford Motor Company of Canada took over distribution and vehicle assembly from New Zealand owned Colonial Motor Company establishing a new plant at Seaview near Wellington while CMC retained vehicle dealerships. The fresh new Ford plant's architecture was the same distinctive pattern as Ford local assembly plants all over the world. On the outbreak of war production shifted solely to military work and, during World War II, Ford New Zealand produced 10,423 vehicles including Bren Gun Carriers as well as 5.7 million hand grenades and 1.2 million mortar rounds. Civilian car production resumed in 1946 which was also the year assembly of the Fordson tractor was introduced in New Zealand. In 1965 a parts depot opened in Auckland leading the transfer of operations from Wellington to Auckland and in 1972 a transmission and chassis manufacturing facility at Wiri, Manukau City. The Auckland assembly plant was also completed in 1972 and began building Falcons the next year. In 1981 an alloy wheel plant was opened at Wiri. By 1987 most operations had been moved from Seaview Wellington to Wiri, Manukau City, Auckland and the Seaview plant was closed in 1988 after 52 years. Ford New Zealand underwent a major restructuring in 1987-88, including relocation of all operations to Wiri.
Products made by Ford New Zealand up from the early 1950s until the 1980s (with exception of the Falcon/Fairmont range, and low volume American product until the 1960s) were predominantly British. Generations of New Zealanders grew up with Anglias (known by many as the "Anglebox"), Escorts, Cortinas, Zephyrs and Zodiacs just as New Zealand's immediately preceding generation grew up with Canadian sourced (for Imperial Preference tariffs) but locally assembled Model Ts, Model As and Ford V8s. All were successful, and in contrast with other manufacturers, the model ranges of all were huge, encompassing many body styles and trim levels.
In common with other countries in the Asia Pacific region, Ford New Zealand marketed the Mazda-based Laser and Telstar, which replaced the British Escort and Cortina in the early 1980s. Unlike Australia, however, the Sierra was assembled and sold locally in New Zealand in the mid-1980s and early 1990s, though generally only available as a wagon.
A wagon version of the Telstar was eventually offered in New Zealand, based on Mazda's GV platform - in fact New Zealand was the only country outside Japan where this body style was available. It continued to be marketed locally, along with a sedan version called the Telstar Orion, until 1997.
This sharing of models between Ford and Mazda led to the creation of a joint venture called Vehicle Assemblers of New Zealand (VANZ), in which Ford New Zealand held a 74 percent equity. This had followed the closure of Mazda's own assembly plant in Otahuhu in 1987. The Mazda 323 and 626, were assembled alongside the almost identical Ford Laser and Telstar until well into the 1990s. This was in contrast to Australia, where Mazdas were not assembled locally. Ford Australia switched to importing those models from Japan with the closure of its plant in Homebush, New South Wales.
However, free-market reforms in New Zealand in the late 1980s saw the lowering import tariffs and the flood of used imports from Japan. Many of these were mechanically identical Mazda Capellas (as the 626 was known in Japan), as well as Ford Telstars and Mondeos. In addition, Australian-built Fords like the Falcon, and its GM rival, the Holden Commodore, could now be imported New Zealand duty-free.
With the demise of local car assembly looking inevitable, VANZ finally closed in 1997, and the alloy wheel plant was sold in 2001.
Passenger cars - former and current in no particular order
Commercial vehicles - former and current in no particular order
- Fordson Trucks United Kingdom
- Fordson Vans and Light Trucks United Kingdom
- Thames Trader United Kingdom
- Ford Falcon (Australia)
- Ford Ranger
- Ford Transit Custom
- Ford Transit Cargo
- Ford Transit Tourneo
- Mark Webster, Assembly, New Zealand Car Production 1921-1998 Reed 2002 ISBN 0 7900 0846 7
- Population Studies in New Zealand, Macmillan New Zealand, 1986
- The Motor, Volume 168, Temple Press Limited, 1985, page 32
- New Zealand Official Yearbook, Volumes 95-96, Government Printer, 1992, page 389
- Passionate Mazda Man, Motor Equipment News, July 2010
- Australia Welcomes The 'new' Migrants, The Age, June 16, 1986, page 43
- Ford New Zealand - History of Ford